Use of a catch-phrase, if it is associated with a celebrity, might also be an infringement of NIL, as might the use of lookalikes or soundalikes in advertising campaigns.

As the Venable bloggers point out (amongst a great deal more information):

"In 2020, New York expanded its right of publicity laws to specifically prohibit certain deepfake content. Second, the right of publicity specifically applies to commercial uses. The doctrine might stop AI users from profiting from celebrity image in the advertising and sales context, but creative uses—like deepfake memes, parody videos, and perhaps even uses of AI-generated NIL in film and television—may fall outside the scope of the right of publicity."

Under most countries' laws, ignorance is not a good defence.