When I started this blog, roughly fifteen years ago, I chose Sundays as my day to post because I thought that most holidays are celebrated on Sundays and at the time it seemed to me that there might be a marketing advantage to promoting my novels on holidays.
I was probably mistaken on both counts!
And now, back to failures and strategies for recovery.
Daniel Kaufman tells a personal tale of being on the receiving end of a tactless marketing pitch by email, but also of the power of a prompt and well-crafted apology.
"Mother’s Day is of course not the only holiday that can create such challenges for marketers and those who receive their messages. Father’s Day is the easy parallel, but let’s not forget Valentine’s Day, which also has the potential to have some real impact on people who might not want to receive such messages. There have been countless other email campaigns that have gone horribly off the rails, most notably a campaign ten years ago that involved a photo company sending emails to new parents congratulating them on their new bundle of joy. The email was supposed to be sent to a limited number of recipients who had recently purchased birth announcement..."
As a copyright enthusiast, I must point out that when it comes to potential copyright infringement, it is always preferable to obtain permissions, waivers, licenses etc. Just saying.
Have a happy day.
All the best,
Rowena Cherry
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