Sunday, May 14, 2023

Failure Is An Option

My title for today --which is American "Mothers' Day"-- is a downbeat twist on Gene Kranz's famous quote that "Failure is not an option."
 
There are plenty of inspiring words about the refusal to fail, for example:
 
All credit to legal blogger Daniel Kaufman who writes for the Baker & Hostetler LLP AD-ttorneys Law Blog for sharing a link to the top ten marketing failures of our time and also a link to the museum of failure.

When I started this blog, roughly fifteen years ago, I chose Sundays as my day to post because I thought that most holidays are celebrated on Sundays and at the time it seemed to me that there might be a marketing advantage to promoting my novels on holidays.

I was probably mistaken on both counts!

On the other, hand, while digressing about calendars, the Copyright Alliance has a lot of great stuff scheduled for May. 

And now, back to failures and strategies for recovery.

Daniel Kaufman tells a personal tale of being on the receiving end of a tactless marketing pitch by email, but also of the power of a prompt and well-crafted apology.

Here:
 
And here:
 

"Mother’s Day is of course not the only holiday that can create such challenges for marketers and those who receive their messages. Father’s Day is the easy parallel, but let’s not forget Valentine’s Day, which also has the potential to have some real impact on people who might not want to receive such messages. There have been countless other email campaigns that have gone horribly off the rails, most notably a campaign ten years ago that involved a photo company sending emails to new parents congratulating them on their new bundle of joy. The email was supposed to be sent to a limited number of recipients who had recently purchased birth announcement..."
Is failure an option? Does anyone elect to fail? 
 
Probably not, however, one does choose to forgo a final proof-read, or to cut and paste a mailing list, or to take another short-cut, or to live by the credo that it is easier to ask forgiveness after the fact than it is to ask permission in advance. 

As a copyright enthusiast, I must point out that when it comes to potential copyright infringement, it is always preferable to obtain permissions, waivers, licenses etc. Just saying.

Have a happy day.

All the best,

Rowena Cherry 

SPACE SNARK™  

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