How to Use Tarot and Astrology in Science Fiction Part 7 - Creating Charisma with Verisimilitude

How to Use Tarot and Astrology in Science Fiction

Part 7

Creating Charisma with Verisimilitude 

Previous parts in How to Use Tarot and Astrology in Science Fiction Series are indexed at the bottom of the index post about Astrology

https://aliendjinnromances.blogspot.com/2010/03/pausing-for-you-to-catch-up-with-me_30.html

The Tarot posts - Tarot Just For Writers - have been polished up and presented as Kindle books. 5 Individual volumes, or one single collected one (the collected is cheaper).

https://amazon.com/Not-So-Minor-Arcana-Books-ebook/dp/B010E4WAOU/

And we have explored Verisimilitude in the various aspects of Worldbuilding, Theme, Plot, and even Marketing.  Seeming "real" at least in some single element, is a novel's most memorable feature.  One "realistic" element can make the imaginary elements vivid, real, fascinating, and memorable.

That distinctive element, original and imaginary, will "tag" your Series in the reader's mind, and they will remember your byline, maybe buy more books.

So here are some of the Posts mentioning Verisimilitude.

https://aliendjinnromances.blogspot.com/2015/07/why-every-novel-needs-love-story-part-1.html

https://aliendjinnromances.blogspot.com/2015/07/why-every-novel-needs-love-story-part-2.html

https://aliendjinnromances.blogspot.com/2016/06/depiction-part-14-depicting-cultural.html

Here's one about Corporate Greed and the Sex Drive -- involving Pluto transits.
https://aliendjinnromances.blogspot.com/2016/10/alien-sexuality-part-3-corporate-greed_25.html

And I did say verisimilitude is essential to Theme:
https://aliendjinnromances.blogspot.com/2016/12/theme-archetype-integration-part-1.html

The HEA is a hard sell to non-Romance readers, which is most of the science fiction readership, so you have to argue convincingly for the verisimilitude of the Happily Ever After ending.  Here is a discussion of that task for the author of Soul Mate romance.

https://aliendjinnromances.blogspot.com/2016/12/theme-archetype-integration-part-1.html

And Plot Pacing is paramount.
https://aliendjinnromances.blogspot.com/2019/10/mysteries-of-pacing-part-6-how-to.html

In fact "Pacing" as a writing technique can be the most important thing you learn to do. Pacing can be the genre signature -- which scenes or descriptions you spend pages on, and which you cut to less than 1 sentence.

A long time ago, Romance novels were required to omit sex scenes, and still they captured imagination and fueled determination not to settle for less than a Soul Mate.

Romance novels sans sex still presented Characters with potent Charisma.  You could meet a man whose mere glance would sweep you off your feet.

Love at first sight works like that.  After all, it is "first sight" - presumably not after first sex.

Charisma works like that - instant first-sight attention getting, followed by a riveting hint of potential.

Potential for what depends on the problem confronting the person who notices the charismatic figure.

In the era of the "Talkies," film producers were successful if they could recognize a person with Charisma.  People could learn to act, could be promoted widely, could be "made a Star" -- if only they had Charisma.

Today, Hollywood has learned to fake Charisma, but still those with natural Charisma shine above the rest. Football players, even golfers, tennis stars, Olympic figure skaters, some of the better ones never get the round of endorsements and personal appearances because they don't have Charisma.

Today, the politicians that get the most votes do it with Charisma (fake and real), not Policies.

So in real life, it is useful to understand Charisma.

In Fantasy Life, only the writer has to understand Charisma to create such an attractive Character.

However, with the main product Hollywood is selling being Charisma, mature readers have noticed "it's all a sham."  Everyday readers see the gossamer shimmer of beauty ripped away ("Oh, she is so Botoxed!"), and don't want to buy that product anymore.

Yet, we still feel "seeing is believing."  If we see beauty, are attracted by a voice, an idea, a gesture, we respond, and we don't know why.

Likewise, we see ugliness, a disgusting visage, hear an irritating voice, see unacceptable behavior, and we are genuinely repelled.

That repulsion can be created artificially using Hollywood techniques, the same techniques that create Charisma.

That realization is fluttering around the edges of popular consciousness.  Charisma is real, and powerful, but the mature reader of Romance and of Science Fiction is coming to realize how Charisma is being used as a tool to manipulate their opinions and behaviors.  Nobody likes being "manipulated" but Charisma is sneaky - and only becomes apparent after the action (buying a cosmetic product, voting for the wrong person). 

And so Charisma can be the element a writer uses to create verisimilitude connecting the reader to the fantasy world the writer is just imagining.

As noted above, the Happily Ever After ending is a very hard sell.  Real life experience tells us that infatuation passes -- it isn't love at first sight.  Marriage based on infatuation don't last and break up in real agony.

Infatuation happens when a person first encounters a Charismatic Figure who ignites a deeply personal, individualizing vision of the future.  It's usually sugar coated, but reality teaches us the sugar coating hides the bitter truth.

So with age, and experience, we look at Charismatic figures with leery suspicion.

A teen who finds True Love is viewed as Infatuated.

So we have the "second time around" Romance, when a Relationship can proceed to the HEA, while previously it was blocked by the surface illusion of who the other person really is. 

Infatuation is a small scale version of experiencing Charisma.  The person may not be a Soul Mate, but just connecting with a virgin area of Personality.

We need our infatuations to teach us about ourselves.

Charisma, as used by the media for fiction and non-fiction (yes, top newscaster's get to be top by having Charisma, not just brains), refers to that same lure that infatuates younger people, but instead of affecting just one person, Charisma affects a broad swath of a target audience.

Learning to develop and aim Charisma, to weaponize Charisma (obsessive love) was the shaper of modern civilization.

Those who are the "target audience" of the weapon-wielders armed with Charisma are beginning to understand it is all a sham.  That's why the broadest audience now considers the HEA all a sham.

The HEA happens when Soul Mates form a Couple.

Soul Mates often seem infatuated and obsessive as they work toward forming that Couple and surmounting the current obstacles.

The Romance writer of science fiction, fantasy, or paranormal genres has a unique opportunity to explain Charisma to a readership uniquely suited to understanding that explanation.

The explanation the writer chooses has to be embedded in the Worldbuilding behind the story -- at an invisible level of the structure.  The explanation has to be woven into the theme, not at the assumption level but at the more blatant symbolic level.

Here is the index to theme-symbolism integration:
https://aliendjinnromances.blogspot.com/2018/02/index-to-theme-symbolism-integration.html

Most writers will have developed several solid explanations for the existence of Charisma, but there are always more to be found.

Here is one way Astrology can explain both the Soul Mate attraction, where each person affects the other charismatically but nobody else sees what she sees in him, and the Public Figure Charisma that moves the body politic.

Infatuation, which has the same effect as being attracted to a Charismatic Figure, is an effect of the planet Neptune and the Sign Pisces which Neptune rules.

Neptune has a blurring or dissolving effect on structure (on reality), but at the same time reveals a "higher truth" or a more real truth that is totally unrealistic but nevertheless true.  The quintessential illustration of the Pisces male is the Engineer.  Think Scotty on ST:Tos.

Obsession is all about Pluto.  Remember Pluto is the "upper octave" of Mars, where Mars creates a bar-brawl scene, Pluto creates World War.  Pluto rules Scorpio, the sign notorious for secret sexual obsessions and even perversions.  It is not the sexuality and love depicted by Venus which is so often paired with Mars. Pluto is the raw staying power of life itself.

Pluto magnifies whatever element it connects to, and so it magnifies Neptune's infatuation effect into full blown Charisma, where life itself depends on cleaving to the glamorous object shrouded in Neptune veils (and thus never what it appears to be.)

The reason understanding of Charisma is so illusive is that Charisma is the product of two difficult to understand forces (symbolized by Astrological planet and sign), Neptune/Pisces and Pluto/Scorpio.

How this works between two individuals, Soul Mates, is how the two Natal Chart positions, aspects, signs, houses, midpoints, of Neptune and Pluto relate to each other, and what transits to the natal charts are in effect during the infatuation.

How it works for whole populations lured into following a Charismatic Figure (sometimes to salvation; sometimes over a cliff) has to do with the Figure's natal chart and transits as they relate to the generational positions of Pluto and Neptune.

The third element that determines how Charisma affects actions (Plot) is the notion of Soul.

Soul is a concept that has to be woven into the worldbuilding. Either souls are real in your fictional world -- or not.  Once you make that choice, you discard one set of themes, and lock into another (maybe a genre, too).  It is a basic choice, and determines which audience (and thus which publisher and which editor) you submit your book to.  For audiences that accept Soul as real in everyday life, you would have to work hard to convince them that Souls are not real in your universe, but Love is real.

So if you opt to build a world where Souls are not real, you eliminate the audience that understands the real world through the concept of Soul.

You would have to convince those readers that a world where humans (or Aliens) have no Soul is better than their world, or can be fixed to be as good as Reality.

That argument generates your Themes.

So Theme and Plot become one via the element of Charisma.

THEME: Souls choose to override the infatuating lure of Charisma and break free of Obsession by using (insert a tool, fictional or not, such as Religion, ESP, Magic Glasses).

THEME: People, humans and Aliens, can not choose to override the infatuating lure of Charisma and so become the hapless victim of Obsession at the behest of their "betters." Kings, Queens, Army Generals, Sorcerers, Moguls, Alien Overlords.

Either theme can be subordinated to the Romance Genre envelope theme of "Love Conquers All."  With or without Soul Mates, Love can muscle through any situation (at least to a HFN ending).

With the Soul Hypothesis, you have an HEA potential, but without Soul, you get a predominance of HFN endings.

Learn what your potential readership knows is real, pick one thing that readership bases their life-decisions on, and incorporate that into your worldbuilding. Be absolutely consistent with that one thing, and let imagination loose for the rest.

In science fiction writing, mix an element your readership knows for a fact is not real with elements they know are real.

Science Fiction is all about "What if ...?"  And basically what goes into the ... of that question is something that is widely known and accepted by all the experts suddenly turning out to be wrong.

Being wrong delights the scientist in the SF reader because finding out what has been wrong brings the "If only ..." of potential happiness into view, and makes the "If this goes on ..." prediction subject to revision for the better.

Being the dynamic force in re-creating your own world is the most fun anyone can have in life.

When the Neptune and Pluto transits bestow life-long, innate Charisma in a person, that Charisma attracts followers simply because the person is having fun living.

Charisma just sits there seething until FUN is added.

Charismatic figures enjoy being the center of attention, which makes them the center of attention.

On the smaller scale, of one-on-one relationships, one person can see an infatuating delight in another and become obsessed by it, joining the Charismatic individual in his obsession.

Being obsessed is actually FUN.  It feels good, which is why people don't struggle to break free until the obsession has almost run its course.

So if Charisma is the topic of your Theme, what it is, where it comes from, why it is good, why it is bad, and whether it is even real or just an insanity of the moment, then you need to introduce your reader to a Character who would enthrall them in real life.

Spock was such a figure for ST:ToS (and still is).  But note how many fans of Star Trek never found Spock interesting -- and instead were obsessed with Kirk, McCoy, Scotty, or even Chekov or Sulu.

Each individual fictional character was Charismatic and obsessive to different segments of the audience.

As the characters interacted with each other, the audiences melded together into a social force to be reckoned with by a Hollywood which had, hitherto, looked down on their victims.

Yes, Hollywood thinking disparaged fans (of anything) because those Execs knew the tricks of artificial Charisma that had fooled those fans.

Knowledge is Power.

The fans learned.  Now the fans rule.  Or do they?

Star Trek created an audience (out of pieces that would never have come together into a social force) using Charismatic Characters.

Study the audiences (fanfic reveals all), then study the Characters, and don't forget to study the writers, the producers, and especially those who supply the money (studios - read the Credits).  Study how Charisma has been used, and find a new way to use it to explain the Happily Ever After is real, and not an ending but a beginning.

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

Force Majeure

Force Majeure is a sexy French name for a powerful excuse for failure to perform.  It is much in the news, and is being invoked by major oil companies and very small publishers to welsh on contractual agreements.

"To welsh" is rather a pejorative term, and might also be politically incorrect, as it implies that residents of Wales are synonymous with financial unreliability. No offense toWales or its people or princes is intended here.

Contract Standards publishes a fair definition of Force Majeure.
https://www.contractstandards.com/public/clauses/force-majeure

The Shearman & Sterling legal blog is highly edifying on the burning question of whether or not Covid-19 is a Force Majeure event. Of especial interest is their three-point test of whether or not the critieria for Force Majeure is satisfied.
https://www.shearman.com/perspectives/2020/03/covid-19--force-majeure-event

Could an author who is locked into an unacceptable contract declare Force Majeure because of Covid-19? This author only reads legal and publishing blogs, but if BP can put off purchasing LNG equipment for an entire year (when the market is bad for oil and gas) on the grounds that the pandemic is beyond its control, the pandemic prevents BP from performing, and BP took all reasonable steps to mitigate the consequences of the pandemic on its operations, maybe authors working from home could claim the same, if they wanted to do so.

It's not easy to write at the same time as unplanned home-schooling, or while having to watch adorable ankle biters every second of the waking day.

The Authors Guild has a guide to help those affected by Covid-19
https://www.authorsguild.org/covid-19-resources-for-authors/

Recently, Michael Seidlinger of Publishers Weekly wrote about 15 books and authors hurt by the coronavirus.
https://www.publishersweekly.com/pw/by-topic/authors/interviews/article/82703-15-books-and-authors-hurt-by-the-coronavirus.html

Book tours are cancelled, book stores are closed, sales are down, allegedly Amazon is giving preference to promoting third party book sales (for which no royalties are paid to authors, of course), and piracy is soaring. Californian freelance authors have even more about which to worry.

Bryan Cave Leighton & Paisner have a very good set of bullet points about Force Majeure and Covid-19, whether one is on the receiving end of a Force Majeure notice, or considering dishing out one.
https://www.bclplaw.com/en-US/thought-leadership/force-majeure-and-covid-19-considerations-for-businesses-in-the-us.html

An author is certainly helpless if under a governor's local executive orders to keep schools closed for the rest of the school year, and to confine everyone to their homes in fortnightly increments.

Foster Swift Collins & Smith PC detail some of the Covid-19 restrictions for those "cabined, cribbed, confined" (Macbeth) in Michigan.
https://www.fosterswift.com/communications-michigan-stay-home-extended-april-30.html

Given the lift to morale that one could get from painting a room --or even an accent wall-- in these S.A.D.times,  it seems particularly cruel that in some places, one may not even buy paint!

All the best,
Rowena Cherry 

SPACE SNARK™ http://www.spacesnark.com/  http://www.rowenacherry.com

Writers and Their Finances

In the April 2020 LOCUS, Kameron Hurley writes about the difficulties of maintaining a reliable income stream as a freelance author:

The Tricky Finances of the Adjunct Writer

Starting with the unusual problem of several thousand dollars popping up in her bank account from an unknown source, she muses on the balancing act a full-time writer who doesn't produce mega-bestsellers must perform to survive from month to month. She mentions such phenomena as different publishers paying at various intervals and on different dates, royalties received months or years after the publication that earned the income, payments that arrive long after the contract promised they would, and the difficulties of enforcing contracts when their terms aren't fulfilled. Not to mention the impact of that "boom-or-bust cycle" on income taxes. "Trying to explain how writers get paid to anyone outside of the business is difficult, because as you’re saying all this out loud, it sounds absolutely unsustainable and bizarre."

The "hustle," she says, "isn’t about balance. For many of us, the hustle is about survival." Hurley has a day job, which, as she emphasizes, most writers need not only for a reliable income stream but most importantly for health coverage. It was a slight shock to me when I read that half of her monthly Patreon support goes to cover her health insurance and mortgage. My reaction was, "Wow, she receives enough from Patreon every month to equal twice her mortgage and health insurance?!" And yet with that income and proceeds from sales and royalties, she's still struggling. Aside from the first full year after the release of my one Harlequin/Silhouette vampire romance, in my best years I generally earned enough from writing to buy a family dinner out once a month. Maybe twice, in good months.

Fortunately, all my adult life I've enjoyed the kind of support Hurley recommends at one point in her article—a well-employed spouse with excellent health-care coverage (from a thirty-year Navy career, followed by a secure retirement). We have never needed my writing income to live on. That's a good thing, because we would probably be sleeping in the car! Still, sales are gratifying even if one doesn't "need" them, because royalties equal readers, and writers create in order to be read.

Mercedes Lackey often points out that fewer than ten percent of writers make a living from their vocation, and most who do have a nonfiction income source (e.g., journalism, writing ad copy, editing, etc.) as a basis for financial security. Holding a day job doesn't constitute an admission of failure. She advises the aspiring novelist to get qualified in a field for which there's steady demand but which doesn't exhaust one's brain, thus supporting oneself while leaving time and energy for writing. Plumbing, for instance. Marion Zimmer Bradley was fond of reminding young writers, "Nobody told you not to be a plumber."

Margaret L. Carter

Carter's Crypt

Worldbuilding from Reality Part 13 Making War Alien Style

Worldbuilding from Reality

Part 13

Making War Alien Style 

Previous parts in Worldbuilding From Reality are indexed here:
https://aliendjinnromances.blogspot.com/2017/05/index-to-worldbuilding-from-reality.html

We all know what humans will go to war over.  Don't we?  We are human, after all -- certainly we understand what makes us kill each other?

After all, we've been doing it a good long while.  At least 7300 years, it seems.

https://www.realclearscience.com/quick_and_clear_science/2020/02/10/archaeologists_uncover_a_7300-year-old_neolithic_massacre_in_the_mountains_of_spain.html

Will your readers think they understand human warfare? 

The usual excuses are fights over resources (water, hunting, grazing, flint deposits, etc)  And of course, there's Helen of Troy - men go to war over women, or maybe just to get away from the yammering in the house?

Humans get angry, blame their internal discomfort on others, and HIT.

Kindergarten kids learn to hit before they learn to speak coherently.  It's human to HIT that which annoys, discomforts, or obstructs.

Today, the external annoyance, obstruction etc. is coming from people who have banded together under a different political banner.

We are gearing up to fight to the death over IDEAS, and usually over differing ideas of what reality is.

Here is an article on motivated reasoning. 
https://www.inverse.com/science/motivated-reasoning

----quote-------
In theory, resolving factual disputes should be relatively easy: Just present evidence of a strong expert consensus. This approach succeeds most of the time, when the issue is, say, the atomic weight of hydrogen.

But things don’t work that way when the scientific consensus presents a picture that threatens someone’s ideological worldview. In practice, it turns out that one’s political, religious or ethnic identity quite effectively predicts one’s willingness to accept expertise on any given politicized issue.

-----end quote--------

And below that, in the same article:

-------quote------
The same facts will sound different to people depending on what they already believe.

DENIAL DOESN’T STEM FROM IGNORANCE

The interdisciplinary study of this phenomenon has exploded over just the last six or seven years. One thing has become clear: The failure of various groups to acknowledge the truth about, say, climate change, is not explained by a lack of information about the scientific consensus on the subject.

Instead, what strongly predicts denial of expertise on many controversial topics is simply one’s political persuasion.

--------end quote--------

In other words, humans make up their minds, then keep an open mind about facts. 

If you are writing Alien Romance, you can be confident you will portray the human as recognizably human in their thinking processes.  But why would that human fall in love with this particular Alien?

What Alien thinking process is so sexy?

Look at some of the research mentioned as arising over the last six or seven years -- find a single, simple, easily explained and illustrated principle that the Aliens do differently.  Find why that would be so sexy! 

One method of manufacturing Alien species touted by Poul Anderson was simply that all behavior, cultural and philosophical is sexual.

If the reproductive process is different (say egg laying, for example) the Alien cultures would develop from and around the differences caused by that different process.

All human cultures we've ever discovered have that element in common -- so it is very hard to see how reproductive processes generate our cultures and our civilizations.

Warfare, and winner-takes-all-including-the-women, is one thing all our civilizations have in common -- and shrewd analysis can reveal how warfare is essentially sexual.

The whole sex/violence spectrum that is studied so closely by the Romance Genre writers will lead inevitably to the larger type of combat - armies, and massacre. 

We, and all your readers, are descendants of the winners.

Remember that -- winning is all-important to us because of it.  There are no losers left.  So this is now major league, Super Bowl warfare.

This election season is dubbed a war for the soul of America.  It might actually be that, a spiritual war.

Would your Aliens understand that? Would their lack of ability to understand being descendants of winners be their most endearing characteristic?

If your Alien hears an impassioned political speech from this election war, will he understand it?  Will he know why your human female protagonist is willing to give her life, or at least her love-life, to add even her own tiny bit of force to her side's winning?

Could they understand war between winners? 

Or the obverse -- caught up in some Alien, interstellar war for Alien reasons (having to do, unknown to the Aliens, with their Alien sexuality) would your human protagonist have any idea why they were killing each other, blowing up planets, exploding stars - destroying life in the galaxy over their Alien issues?

Viewed from the human's eyes, their facts will sound different than they would to any Alien from any Alien side. 

Incorporate this oddity of human nature which makes our ability to deny not a result of ignorance, but rather of what we already know (and thus can't question) into a novel about human/Alien Romance.  Contrast the human need to make war with the Alien war - can they comprehend the relationship between sexuality and violence? 

Astrology gives you a good clue as you study the 8th House, Scorpio, and its ruler, Pluto.  Scorpio is not sweet-love like Libra.  And Pluto, being the upper octave of Mars is not about fighting and quarreling, but about war and warfare. 

What is the "outer-planet" of the Alien's solar system, what does it rule in their character, and how does your individual example of this Alien people manifest that property? 

Build your Aliens from the reproductive level up through sexuality, and on into becoming the dominant species on a planet.

While you are doing that, consider that human dominance on this planet might be coming to an end.  After all, all previous dominant species came to their ends.

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

Can't Touch This Copyright Law

A videographer spent more than a decade chronicling the discovery and recovery (1996) of Blackbeard's pirate ship the Queen Anne's Revenge. The State of North Carolina infringed his copyrights.

Previously, in 1990 Congress had passed the Copyright Remedy Clarification Act, which was intended to remove any State's sovereign immunity from prosecution for copyright infringement.

The Supreme Court of the United States has ruled that Congress acted unconstitutionally in 1990.
https://www.supremecourt.gov/opinions/19pdf/18-877_dc8f.pdf

Individual States have carte blache to infringe copyright. Copyright owners can't touch them.  This permitted piracy is discussed with great wit and clarity by Peter Jaffe and Marissa Yu, blogging for the lawfirm Freshfields, Bruckhaus, Deringer LLP.

Original Link.
https://digital.freshfields.com/post/102g3bc/us-supreme-court-holds-states-immune-from-copyright-suits-or-dumb-pirate-jok

Probably, other enterprises with a net worth and reach comparable to that of a sovereign State are also beyond the reach of copyright law.

Social distancing makes law enforcement, and the operation of the courts increasingly difficult, and while no one is suggesting that courts meet by hologram, as on the Planet Krypton, there is a suggestion that jurors could be sent a locked and specifically loaded iPad.

Contributor Dr. Ken Broda-Bahm writing for Holland and Knight LLP's The Persuasive Litigator blog discusses the possibility of online trials.
https://www.persuasivelitigator.com/2020/03/plan-for-online-jury-trials.html#page=1

It's an interesting idea, but is perhaps incompatible with "net neutrality", although the possibility of a juror suffering from buffering is noted, and Dr. Ken has a suggestion.

Live-streamed church services have suffered in recent weeks, and one wonders whether all traffic is truly treated equally when internet use is up up to 400%, we hear owing to so many folks being ordered to stay at home all day, day after day.

The interesting issues of network congestions are discussed by Julie Bak Larsen for the Bird and Bird legal blog.
https://www.twobirds.com/en/news/articles/2020/global/implementing-traffic-management-measures-to-tackle-network-congestion

And all the while, copyright infringement flourishes, as do internet scams, and sp-called emergency expansions of "fair use" and copyright theft as exposed by thetrichordist.

All the best,
Rowena Cherry 

SPACE SNARK™ http://www.spacesnark.com/  

The "Catch" in Author's Monopoly

Cory Doctorow's March LOCUS column asserts, "A Lever Without a Fulcrum Is Just a Stick":

Lever Without a Fulcrum

The "lever" here is copyright law, the "author's monopoly." The article focuses on some ways the common practices of major publishers can use this "lever" as a "stick" to beat creators. According to Doctorow, broad copyright protections designed in theory to safeguard the rights of authors often don't accomplish that goal in practice if publishers' contracts demand control over the exercise of those provisions. Authors, particularly novice writers, usually can't negotiate changes in standard publishing deals; they face "take it or leave it" offers. E-book and audio rights, for example, are seldom left under the creator's control. This situation effectively strips the "author's monopoly" of much of its power. "The fact that the company can’t reproduce your book without your permission doesn’t mean much if the only way to get your book into the public’s hands is through that company, or one of a small handful of companies with identical negotiating positions."

Doctorow analyzes phenomena such as music sampling, record contracts, Audible (the audiobook provider), video streaming, and DRM in relation to the general problem that, "Market concentration at every part of the supply chain is conspiring to make life harder for artists." His proposed solutions involve rights reversion clauses, changes in licensing rules, and unionization, among other possibilities.

I might suggest that authors deal with small presses (both print and e-book) rather than the Big Five. Small publishers can provide a personal touch and, often, more flexible contractual terms. But, of course, the mammoth corporations offer bookstore exposure and high-volume sales; the latter are almost impossible to achieve online without strong marketing skills. Also, an author who feels she lacks the expertise, resources, or time to exploit subsidiary rights effectively might prefer to leave those outlets in the hands of a publisher with the connections and experience to do so for her. It's a puzzlement.

Margaret L. Carter

Carter's Crypt

Reviews 52 Life and Limb by Jennifer Roberson

Reviews 52

Life and Limb

by

Jennifer Roberson 

Previous reviews have not been indexed.

But I have discussed Jennifer Roberson's previous work. She is one of my favorite writers.

I discussed Roberson's Sword-Dancer Saga in the first book review post I did for this blog.

https://aliendjinnromances.blogspot.com/2013/10/reviews-1-by-jacqueline-lichtenberg.html

The Tiger and Del, Sword Dancer series went to 7 books, and I loved every one of them.

https://amazon.com/dp/B074CJYQLN





Roberson's Cheysuli Series - 8 Books - is very much worth your while.
https://amazon.com/dp/B078MRRYYV

And now we come to a new series, also Fantasy, but with a contemporary setting.  Call it modern Urban Fantasy.

https://www.amazon.com/Life-Limb-Blood-Bone-Book-ebook/dp/B07NV3DFF1/


You may remember the 15 Season TV Series, Supernatural, about two brothers who fight for right in a world of demons, possessions, Angels (fallen or maybe otherwise).  They travel the modern world saving the day from threats most people don't know exist.

It's a marvelous TV Series, but seemed to me to be flawed, possibly because there was more Horror Genre than Romance - more relationships that go nowhere than Happily Ever After trajectories.

I discussed the TV show twice:

https://aliendjinnromances.blogspot.com/2009/04/puzzle-of-romance.html

https://aliendjinnromances.blogspot.com/2009/05/urban-fantasy-job-hunting.html

And on this blog, Margaret Carter also discussed the show:

https://aliendjinnromances.blogspot.com/2016/11/incarnations-of-lucifer.html

https://aliendjinnromances.blogspot.com/2019/11/worlds-with-depth.html

We talk about this paradigm of "reality" because it is a fascinating backdrop for Romance, one that is not sufficiently explored.

Now, Jennifer Roberson (that is RoBERson -- not Robson) has brought her Relationship plotting talents to explore this basic concept.

In her afterword, she points out that her first impulse was to create the two lead characters as male and female and play the game as she has in previous series.  But she decided on two brothers to lead this series, brothers who are not physically related but are spiritually related in a way they (at first) don't exactly understand.

They are tutored by a man who seems to be an Angel (actual sort, with wings) working on Earth to gather forces to oppose Evil at an Armageddon.

This man tries to explain their nature to them as he trains them to conquer the evil forces, and supernatural creatures, demons that possess people.

This kind of Fantasy worldbuilding is Jennifer Roberson's strongest talent, and it shows in the first book in this new series, the Blood and Bone series.

This opening chapter focuses on introducing the two young men (who don't like each other - one who just got out of Prison because he killed someone, and the other who is a college educated Cowboy hick), detailing some of the tutorial assignments they are given, so there is a lot of exposition to absorb.  I liked them both.

The thing is, in this introductory novel, the exposition disguised as dialogue or even action, is not annoying.  The story unfolds at a good, solid pace, and the various oddball characters introduced show vast potential for Relationship.

I feel this Roberson series would have made a much better TV Series than Supernatural.

LIFE AND LIMB is not a "copy" of the TV Series in any way.

The world Roberson's characters inhabit is entirely different.  But if you study the 15 seasons of SUPERNATURAL along with this new Roberson series, do a deep contrast/compare analysis, you could learn why I keep harping on the worldbuilding from theme techniques.

The special difference between the TV Series, Supernatural, and the novel series, Blood and Bone, is theme -- and that difference generates the Characters, Plot, and Story that are so different.

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

Look Who Is Behaving Badly Now

Conspiracy theories about the Wuhan Coronavirus abound. I haven't seen any that suggest it was intended to destroy copyright, but the collateral damage to copyright may be irreversible.

Academics behaving badly.
Authors and their friends will have heard of the IA, which appears to be freely and incontinently giving away to all and sundry that to which they have no rights at all. Their rationale seems to be that all the world has an emergency need for free reading, because of the pandemic.

Apparently, the Boston Library President supports this book piracy, and David C. Lowery has twelve stinging public questions for David Leonard.
https://thetrichordist.com/2020/03/29/12-questions-for-boston-public-library-president-on-emergency-national-library-endorsement/

The questions are well worth our readers' time. It does not appear that David Leonard has replied at all.

Pastors behaving badly?
Times are tough, and with luck, there's plenty of generosity and grace to go around... but, "thou shalt not steal."

Legal bloggers Caleb Green  and Andrea L. Arndt  for Dickinson Wright warn religious institutions to think twice before making their new live streaming performances irresponsibly modern and larded with copyrighted bells and whistles.  The religious exception does not extend to performances, distribution/publication outside of the house of worship. Facebook is not a house of worship. Nor is a private home.

Original link:
https://www.dickinson-wright.com/news-alerts/religious-institutions-v-covid19

Lexology link:
https://www.lexology.com/library/detail.aspx?g=1ee63c5f-cf73-408a-9c4d-386ed3e03186

The Prager U has an interesting analysis of what constitutes "stealing", and it includes all forms of property including intellectual property.

Warning, the U is heavily supported by advertising.
https://www.biblestudytools.com/bible-study/explore-the-bible/4-things-you-never-knew-thou-shalt-not-steal-applied-to.html

Local politicians behaving badly.
While political campaigns generally pay for the appropriate licenses to play popular music to entertain crowds at rallies and other gatherings, local councilmen who choose to perform copyrighted rock and pop songs on Facebook, YouTube, and on local television to "cheer up" and endear themselves to their bored constituents may well not know or bother to buy licenses.

The usual suspects behaving badly (SNAFU)
As MTP points out from time to time, whether times are hard or good, Facebook always does well, and always at the expense of creators.
https://musictechpolicy.com/2020/03/27/arw-poll-results-facebook-should-pay-independent-artists-and-songwriters-in-cash/

One cannot pay the rent with "advertising credit," and if the old piracy argument that piracy is free advertising hold true, why should artists pay pirates to advertise on the pirates' platforms?

PS. An anonymous librarian has replied with an open letter to the multi-millionaire pirate running the so-called Internet Archive.  Please share!
https://thetrichordist.com/2020/04/05/open-letter-to-brewster-kahle-from-anonymous-librarian/

All the best,
Rowena Cherry 

SPACE SNARK™ http://www.spacesnark.com/  http://www.rowenacherry.com

Accessible Writing

The April 2020 issue of RWR (magazine of the Romance Writers of America) contains an article titled "The Literary Craft of Accessibility," by Rebecca Hunter. She begins by analyzing the difference between literary fiction and genre fiction, for which she focuses on level of accessibility: "Literary fiction expects the reader to come to the book, while genre fiction books come to the reader." To put it simply, literary fiction expects the reader to work harder. It would be easy to conclude that denser novels are therefore of higher quality than less "difficult" works, a "false—and harmful—hierarchy" the author warns against. I readily agree that a "literary" novel may be difficult and dense for the sheer sake of difficulty, putting unnecessary roadblocks in the reader's path from the mistaken notion that lucid prose and a clear narrative thread equate to "dumbing down." And a genre novel can include deep themes that make a reader think and challenge her established assumptions.

Hunter undercuts her cautionary reference to false hierarchies, in my opinion, by contrasting "lyrical" and "thoughtful" with "fast-paced" and "light," the latter suggesting a "more accessible style." A genre novel can be accessible, yet sedately paced and deeply emotional. Some factors she lists as contributing to degree of accessibility include length of sentences, breadth of vocabulary, balance among action, atmosphere, and ideas, moral clarity or ambiguity, how clearly the characters and plot fulfill "expectations set in the beginning of the story," and "use of cliches, idioms, and other familiarities." I have reservations about some items on the list. For example, I don't think a novel has to lean heavily toward "action" to be accessible. Many romance novels don't, nor do many vintage favorites in other genres. GONE WITH THE WIND is one perennial bestseller that has many more reflective and emotional scenes than action scenes in the popular sense of the word. I find the mention of "cliches" off-putting; while familiar tropes, handled well, can be welcome, an outright "cliche" is another matter. Another feature, "amount of emotional complexity spelled out for readers," sounds as if excessive telling over showing is being recommended. Every writer must balance all these elements in her own way, of course, and Hunter does address the shortcomings of cliches and "telling." She points out that "frankly, there are lots of readers who like this familiarity and clarity." So an author needs to know her target audience well. "Each reader's preferences are different. . . .there are readers for all accessibility levels." Hunter also discusses theme, which she defines as "an open-ended question our story asks" and briefly covers the possibility of increasing a work's complexity by adding additional thematic layers.

Personally, I enjoy a book with a varied, challenging vocabulary and complex characters and emotions. What make me impatient are works that appear to be confusing for the sake of confusion, such as failing to clearly distinguish characters from each other or coming to a conclusion that leaves the reader with literally no way to be sure what happened—by which I mean, not an ambiguous ending deliberately designed to allow multiple interpretations, but one in which it's impossible to puzzle out the plain sense of what transpires on the page. As Marion Zimmer Bradley used to say in her submission guidelines, "If I can't figure out what happened, I assume my readers won't care." Levels of acceptable "accessibility," of course, vary over the decades and centuries according to the fashions of the times. Long descriptive and expository passages, common in nineteenth-century novels, would get disapproved by most editors nowadays, no matter how well written. Something similar to the opening paragraphs of Dickens' A TALE OF TWO CITIES ("It was the best of times; it was the worst of times. . . ."), although accessible in the sense of easily understandable, probably wouldn't be accepted by most contemporary publishers. It also used to be common for authors to include untranslated passages in foreign languages, especially in nonfiction but sometimes even in fiction. Most nonfiction writers up through the early twentieth century assumed all educated readers understood Latin and Greek. Dorothy Sayers inserted a long letter in French into her Lord Peter Wimsey mystery CLOUDS OF WITNESS; the publisher insisted on having a translation added. On the other hand, to cite a contemporary example, in Barbara Hambly's Benjamin January mysteries, set in Louisiana of the 1830s, January's erudite friend Hannibal often includes Greek and Latin quotations in his speech. They add flavor to the story's atmosphere, but understanding them is rarely necessary for following the story; when it is, Hambly clues us in as needed. Readers who'd be put off by this kind of linguistic play simply don't form part of her target audience, but then, such people probably aren't fans of historical mysteries in general, which require openness to navigating an unfamiliar time and place.

Hunter's article also doesn't discuss accessibility in relation to genre conventions. For instance, Regency romance authors probably assume their target audience has some familiarity with the period, if only from reading lots of prior novels in that setting. Science fiction, in particular, expects a certain level of background knowledge from its readers. We should know about hyperdrive and other forms of FTL travel, if only enough to suspend disbelief and move on with the story. Some SF stories expect more acquaintance with the genre than others. Any viewer with a willing imagination can follow the original STAR TREK, designed to appeal to a mass audience. Near the other end of the accessibility spectrum, the new posthumous Heinlein novel, THE PURSUIT OF THE PANKERA (the previously unpublished original version of his 1980 NUMBER OF THE BEAST), envisions a reader with a considerable fannish background. The ideal reader knows or at least has some acquaintance with Edgar Rice Burroughs' Barsoom books and E. E. Smith's Lensman series. That reader also has a high tolerance for dialogue about the intricacies of alternate universes and the heroes' device for transiting among them, on which the text goes into considerable detail at some points. Optimally, that fan will also have read Heinlein's own previous work, at least his best-known books. This novel is not the way to introduce a new reader to Heinlein, much less to SF in general.

It seems to me that "accessibility" forms a subset of the larger topic of reader expectations. So the question of how accessible our work is (or needs to be) comes back to knowing the expectations of the target audience.

Margaret L. Carter

Carter's Crypt

How Do You Know If You've Written A Classic - Part 7 - How Do You Know These Two Are Soul Mates

How Do You Know If You've Written A Classic

Part 7

 How Do You Know These Two Are Soul Mates? 

Previous Parts in this series are indexed here:

https://aliendjinnromances.blogspot.com/2020/03/index-to-how-do-you-know-if-youve.html

Opposites attract, but do they always make a good team?

It is Ancient Wisdom that you shouldn't marry someone expecting them to "change" -- or expecting you can "change him."

But people do change, and the velocity of change can be ferocious during early life development (which is why we avoid marrying too young), and oddly enough, during the elder years (with the Second Time Around story).

It is said that if you're not a Democrat or Socialist when you're in your twenties, you have no heart, but if you're not a Republican or Capitalist when you're in your fifties, you have no brains.

Ferocious attention has been devoted to proving or disproving this notion that maturity dictates an individual's view of how society should govern itself.

In 1962 John Crittenden published a paper based on research funded by an award of a Law and Behavioral Science Fellowship at the University of Chicago Law School.

https://academic.oup.com/poq/article-abstract/26/4/648/1868747

The way party affiliation, or political views, tend to correlate with age has been a focus ever since.

Recent studies have shown that today people don't change their politics when they move to a state dominated by the other party, and people do not shift from progressive to conservative (or any other pair of polar opposites) of opinion as they age.

Science fiction writers ask: "Well, maybe they did shift, but they don't now. Why? What changed?"

Maybe there has been that kind of change in human nature, or maybe not.

Writing Science Fiction Romance will bring you to wrestle with the adage that human nature never changes.  Science Fiction is about science impacting human cultures.

See Part 18 of the Targeting a Readership series - Targeting a Culture
https://aliendjinnromances.blogspot.com/2020/03/targeting-readership-part-18-targeting.html

Cultures change -- but the basic nature of the humans who form the culture doesn't change much. What does happen, over 280 year spans or multiples of that) is a shift in emphasis in a human generation.  What people all born in the same 20 year span think or feel is most important, most critical, most consequential.  Or in other words, what bothers them the most.

For that reason, we tend to make marriage matches with people of about the same age, and from the same culture (if not country).

Within the parameters of politics and generation, a person can find their match much more readily.  Many matches work just fine for all the decades of life to be lived, but a good match can be torn apart if one of the couple finds an actual Soul Mate.

Often, a couple merely matched will break up when one of them becomes so deeply infatuated (at a later age, it's really hard to admit to a teenager syndrome of infatuation) with another person, and believe they have found a Soul Mate.

A writer exploring the making and breaking of a marriage, in any setting and time, has to convince the current readership of the Soul Mate status.

It is possible for Soul Mates to stray because of an infatuation - what happens then? Does the marriage break then reform?

How does a person who is caught deep into an infatuation discover that the object of infatuation is not the Soul Mate they seem to be?

What is the diagnostic test for Soul Mating?

What will the reader accept as proof?

Today, families are riven apart by politics and arguments about how ethical, moral, or intelligent those who support one view (or the other) are.  The view espoused over the family dinner table can label a person so "deplorable" they will never be welcome in this house again.

So the problem, even if the hosting couple are genuine Soul Mates, becomes how do you change your in-laws' minds about an issue of right/wrong ways of thinking, of solving ethical dilemmas?

Such a dramatic scene, played out in show-don't-tell, in symbolism and dialogue, and storming out of the room, and returning in a different mood, and maybe pulling down reference books to prove a point, may become our next towering Classic that lasts forever.

To convince your reader that two Characters are true Soul Mates, show them handling such a delicate, strife-ridden family scene.

That scene would be the middle of a Happily Ever After novel, an epic fail of family bonds.

Say, for example, this family dinner were the celebration of a young couple's engagement where they are discussing Setting The Date.

The first half of the novel has to reveal the reasons why each of the family members holds the view of right/wrong that they do -- the view of justice, and the correct way to proceed with the wedding plans.  If the family is large enough, you can bet any date chosen will exclude someone.

It has to be soon because so-and-so is thinking of entering Hospice.

It has to be later because so-and-so has a scholarship for a year in school in (some exotic place that will give them major credential in job hunting - say Tokyo?).

It has to be here because most of us live here.

It has to be there because so-and-so can't travel.

It has to be somewhere else cheaper, or where the weather is nice that time of year.

Or if someone is running for public Office, there will be political reasons for place, date, and timing, possibly even religion or lack thereof could figure.

Watching this family define and solve the problem will telegraph to the reader which couples are actual Soul Mates -- and which are likely to break up next.

The first half of the novel reveals how each faction in the family arrives (by reason, by emotion, by unthinking commitments) at their stances on the matter.

The Soul Mate parent-couple in the family will show-don't-tell the solution, and lead all the factions toward each other.

This could take several chapters -- as groups break away and reform in the kitchen, the back porch, the front yard, even the garage to show off a new car, or one being fixed.

The Soul Mates won't impose their solution on the engaged couple, but rather bring up the basic principles they have always taught their children for social and family problem solving.

If the reader agrees with those principles, the reader will likely believe the elder couple are Soul Mates -- and by association, that the married-children of that couple are likewise Soul Mates.

For contrast, at least one couple should be merely a good match with a solid working relationship.

The second half of the book is all about the engaged couple trying to make the family chosen date-time-place actually work for them.  How they go about making the adjustments will reveal to the reader whether this young couple are Soul Mates.

Soul Mates fight each other harder and hotter than any other sort of partner.  But the fire exploding through their arguments heals rather than wounds.

Soul Mates argue - but they don't fight.  And they argue all the time over everything.  Vociferously.  Adamantly defending their positions.  Stubbornly returning to that position. All until they suddenly discover the error in their argument - then they change their mind and immediately admit that out loud.

A Soul Mate might not behave that way with anyone else, might fight all the time with others, concede or crow victory, and just be obnoxious about it.  But that behavior would change when in the presence of the Soul Mate.

The second half of the novel would include the engaged couple arguing shown in high contrast to another couple in the wedding party who fight each other over the same issue (e.g. which restaurant should the dinner be at).

The couple that fights, and simply can't be guided into arguing, ends up in divorce court just before the Soul Mates' wedding, while the couples that argue show up at all rehearsals and do their jobs smoothly.

What is the difference between an argument and a fight?

An argument is about what is right.

A fight is about who is right.

When it's about who is right, it is all about power, dominance, and avoiding confronting emotions.

When it is about what is right, it is all about the mutually shared, urgent, burning desire to choose right over wrong.

That is how Soul Mates are distinguished from other couples, and, whether they are conscious of it or not, readers can see the difference.

Sorting out right from wrong is hard, and humans rarely agree on how to apply those principles to solve real world problems (like choosing a restaurant).

The symbolic difference between fighting and arguing is simply whether the pair doing the shouting are articulating their reasons for their stances, then delineating why the other person's reasons don't apply to this case, or how that reason is based on a fallacy.

Soul Mates argue, destroying each others' reasons for holding a position, until they both agree -- often they evolve to agree on something neither knew before, or would have adopted as a position.

When Soul Mates argue to a conclusion, they are each thankful to the other for imparting new information or correcting an error.  Learning from a Soul Mate is a great joy, not an ignominious defeat that leads to subjugation.

A mismatched couple will fight, and if one of them always wins, the marriage will likely break up unless one of them prefers being subjugated.

Marriages based on a good match generally go through many fights, many arguments, ending with a basic score of 50/50, keeping the balance so neither is subjugated.

To convince readers your Soul Mates are genuine, you need contrasting couples, contrasting families, and contrasting Singles, divorcees, widows, etc.  We need to see them all fighting, arguing, and settling the matter to see the stark difference in methodologies.

The future Science Fiction Romance Classics will lay out this pattern around at least one Human/Alien couple.

The Classic that defines the field will (maybe already has) illustrate the nature of Soul Mates by how they go about solving problems using an Alien methodology.

My candidate for CLASSIC SCIENCE FICTION ROMANCE is the Alien Series by Gini Koch -- #16 came out in February 2018

https://www.amazon.com/Aliens-Abroad-Alien-Novels-Book-ebook/dp/B06XJYL8LY/

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

False Flags

This week, the Authors Guild exposed a gob-smacking abuse of the public trust and of the concept of law order and copyright. Kudos to Authors Guild for that!

https://www.authorsguild.org/industry-advocacy/internet-archives-uncontrolled-digital-lending/

There are many Covid-19 scammers pretending to be helpful, while actually ripping off the public or writers, artists, musicians and film makers, or pursuing a political agenda, and  IA appears to be one of them. Authors and bookstores cannot survive if society tolerates digital looting.

Andy Chatterly, co-founder of the for-profit anti-piracy business MUSO (which will send out take down notices on behalf of its paying subscribers) has published a white paper on the rise and rise of digital piracy... which is discouraging reading for creative individuals and small businesses.

https://www.muso.com/covid-19-protect-landing-page?utm_campaign=COVID-19%20Protect%20&utm_source=hs_email&utm_medium=email&utm_content=85294752&_hsenc=p2ANqtz---AbBRnta68KyCYlaKrM5_YKblGvUx6eYDT2G47U_bcAf9KhL_7hYzXL6oPcDBa_qaMEY2cOK1jNogFEsi-FuSI2PWwg&_hsmi=85294752

Recently testifying to the United States Senate subcommittee on Intellectual Property under an apparent false flag were members of The Pirate Party, as discussed by the Chris Castle, guest of the editors of thetrichordist.

It's kind of like bank robbers testifying on how bank vaults could be made more transparent and accessible to the public.

Particularly dispiriting are Chris Castle's revelations (or not) about the part played by academics and lawyers (and sometimes by members of the legislature under the influence of lobbyists) in weakening copyright and exploiting and enlarging loopholes in already Gruyere-like IP laws.

Thanks to MusicTechPolicy for a lively report on what Jonathan Yunger had to say to Chairman Thom Tillis's and Ranking Member Christopher Coons's committee about the functioning and effectiveness (or not) of the DMCA.

https://musictechpolicy.com/2020/03/12/you-cant-call-911-jyunger-of-millenniumfilms-tells-senate-why-piracy-is-still-a-problem-and-how-u-s-has-failed-to-lead/

That's four lengthy links. Enjoy!

All the best,

Rowena Cherry 

SPACE SNARK™ http://www.spacesnark.com

EPIC Award winner, Friend of ePublishing for Crazy Tuesday   

Science in SF, Continued

The second part of Kelly Lagor's LOCUS article on "Putting the 'Science' in Science Fiction" is here:

Putting the Science in SF

As in the previous essay, she quotes opinions from various authors and editors, including Elizabeth Bear, Sarah Pinsker, Lee Harris (editor at Tor.com), and Sheila Williams (editor of ASIMOV'S), among others. Some bits of advice on the "delicate tightrope walk" of "getting the level of detail just right so as to not be so technical you alienate your readers, while avoiding being needlessly inaccurate":

An SF author should keep up her "baseline knowledge of popular science" (in Elizabeth Bear's phrase) at a level sufficient to make her aware of what's going on in the scientific world and where she needs to seek out deeper research into any particular topic or sub-field. Academic journals and popular science books and articles each provide useful resources, which should be consumed in the proper balance. Other comments logically point out that the amount and kind of research needed will depend on how much the author already knows about the field. The level of scientific detail required to make a story plausible also depends on the subgenre. Readers of different types of SF have different expectations; as Lee Harris observes, "we’re much less critical of the science in the latest superhero epic than we would be in a hard science fiction story." Another observation states that "with great familiarity can come great reluctance"—a writer might hesitate to delve into the technical details because he or she finds it hard to resist including excessive exposition that might turn off the reader. Some other suggestions: Don't hesitate to consult experts firsthand. The kind and degree of technical specificity varies depending on the viewpoint character—what would he or she notice and care about? And getting the depth and scope of detail correct ultimately grows out of knowing how much the reader needs to understand to enjoy the story. "Sometimes, when it comes to details, less is more."

By the way, Lagor's phrase "needlessly inaccurate" seems to imply the existence of conditions under which inaccuracy is needed, a position I'd find hard to agree with. Whether the density of detail is heavy or light, surely whatever IS on the page should be accurate, within the limits of how technical the particular text gets. Even in fantasy, I find a story more interesting and entertaining if the writer gives the impression of accuracy in mundane matters such as architecture, food, travel times, etc., as well as basing the biology of imaginary creatures (for example) on a plausible analogy with real ones. The more incredible the central premise a reader has to accept, the more plausible the supporting details ought to be.

Margaret L. Carter

Carter's Crypt

Targeting a Readership Part 18 Targeting a Culture

Targeting a Readership

Part 18

Targeting a Culture

Previous parts of the Targeting a Readership series are indexed here:

https://aliendjinnromances.blogspot.com/2013/10/index-to-targeting-readership-series-by.html

These posts are about marketing, where the first step is to determine who the decision makers buying your product are, where to find them, how to reach them, and thus how to craft a narrative hook that will make them remember your byline, maybe even the series title.

Marketing is heartless, mathematical, me-me-me oriented, and all about moving product at a profit (buy low, sell high).

Targeting is more about empathy, resonance, understanding.  Targeting is like entering a group conversation.  If you are not naturally a member of the group, nothing you can say will hook the attention of the group.

For a writer, that means writing swiftly, quickly, not getting trapped in endless rewriting, or in other words mastering the wordsmith's craft of vocabulary, grammar, spelling, punctuation and symbolism that evokes emotion.  The real trick to becoming prolific is to also master the template for the type of story your targeted market is willing to buy.

To the reader, the cost of a story includes not only the purchase price, but the reader's time and emotional investment.  Hence Netflix facilitated binge-watching of series that could hold up -- not so much the anthology series of yore, but today's more DALLAS type, prime-time soap story-arc series that progress at a crawl.

If you are a natural member of the group you target with your story, you will listen, follow the story of their narrative, and add to their narrative -- not insert your own narrative, not disrupt the conversation, not attract their attention, but rather further their adventures on the way to THEIR goal (which just happens also to be your own).

You won't be seen as the annoying pest, trying to butt in where they are not wanted.  You will be welcomed and your contribution to the discussion will be discussed.

So, for a writer, what exactly IS a "readership?"

One of the many useful ways to define a "readership" for marketing purposes is as a "culture."

So what's a "culture?"

The best place I know of to start molding your notion of "what" culture is happens to be a very old non-fiction book I've mentioned here many times, THE SILENT LANGUAGE by Edward T. Hall.


Note the cover blurb "targets" a readership neatly.  "THE SILENT LANGUAGE shows how cultural factors influence the individual behind his back, without his knowledge."

People who feel in charge of life, and who think they make their own independent decisions experience a frisson of alarm if they view this sentence as authoritative.  That emotional frisson rivets attention.

If this is seen on a book cover on a store's rack, the target will find his/her hand reaching for the book, turning it over, looking inside to find out more.  "Nobody can do that to me!  I won't allow it."

Readers come away from this (rather brief) book with a wide comprehension of "what" culture is, where it is inside themselves, and the writers among those readers start thinking of ways to "show don't tell" their Characters responding to Culture.

How can a writer "target" an entire CULTURE or sub-culture such as a certain generation among all residents of the USA?  Your chances of pulling off this stunt increase with your ability to define and identify a culture.  But you also have to understand what marketers mean by "targeting."

In How To Use Tarot And Astrology in Science Fiction Part 6 Confronting Change, we referenced this Time article

-------quote------
Consider this LONG PERSPECTIVE article from a Time writer.

https://time.com/5770140/millennials-change-american-politics/

That article traces the interactions between generations as Millennials sweep the reins of power from the Baby Boomer generation (as usual ignoring the Silent Generation).

---end quote------

And just after that reference, I wrote:

-----quote-------

PLUTO IN CAPRICORN is where we are now, and it is about CHANGE IN GOVERNMENT, shifting borders (we did that in Channel's Destiny, moved the Territory border to make room for Householdings).

This item on generation gap, shifting views, is related to a Blog post on writing craft I did a long while back:

https://aliendjinnromances.blogspot.com/2009/10/astrology-just-for-writers-pt-6.html

About halfway down that blog post is a list of what signs Pluto was in at various points in history and how that played out in "generation gap" thinking.

Get a good grip on this principle, and the spectacle of NEWS today will suddenly make sense.

--------end quote-------

Each generation generates a "culture" of its own, and within it many sub-cultures.  A writer can build a world to showcase a story, but that story needs a "backstory" (each Character needs ancestors, a history, a changing perspective through life).

To learn how to convey, in symbolism, with few words, how Characters from different generations communicate, understand the generations in terms of culture.

That difference in culture has been termed "The Generation Gap."

Most often parents grow up to discover their children have ditched major tenets of the parent's and grandparent's generational-culture and behave in "deplorable" ways because of it.

The parents are not aware (because they don't see it in terms of culture) that they, themselves, did exactly the same thing and considered it righteous to ditch the elements of their parent's culture that no longer pertained to modern life.

The themes your reader are struggling with in daily life are mostly derived from the elements of their parent's culture that they see as deplorable and necessary to ditch.  So study that "generation gap."

Google "Targeting definition marketing," and get this definition:

-----quote------
Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.
------end quote------

Note the "focuses solely on serving them" -- but you have to know "who" them is before you can determine what "serving" means.

So bring THE SILENT LANGUAGE up into the 2020's by noting this article:

http://theconversation.com/hate-cancel-culture-blame-algorithms-129402


The Twitter/Facebook social-media, Web 2.0 tool-set put into the hands of humans whose culture included elements that prevented the adaptation to living in a world where you're personal, private, small circle of friends could be multiples of 10,000.

We came from villages of a dozen families where most people never traveled more than 50 miles from home.  We knew everyone - their grandparents and great-grandchildren (because people had children in their teens).  We associate IN DEPTH, by nature and by culture.  We reject anyone not a natural member of our group, our village culture.  Anyone "different" is rejected -- watch kindergarten and first grade children playing in a school yard.

REJECTION -- pecking the unfit to death as duck flocks will do -- is built into our physical bodies (not Souls, though, hence Soul Mates are often from different cultures).

Today, we live in the 3rd generation of a cultural-change sparked by Web 2.0

I noted that in 2008 on this blog entry:

https://aliendjinnromances.blogspot.com/2008/11/i-love-web-20.html

And still delving into this phenomenon and what it means for book sales:

https://aliendjinnromances.blogspot.com/2009/09/marketing-via-social-networking.html

In 2009 writers were collaborating via the Web

https://aliendjinnromances.blogspot.com/2010/07/emigrating-to-future.html

And in 2010 I still saw vast joy in the freedom the Web was providing:

https://aliendjinnromances.blogspot.com/2010/07/emigrating-to-future.html

In 2011 writers were already exploiting the social networking tools:

https://aliendjinnromances.blogspot.com/2011/05/social-networking-is-learning-tool.html

It really got started in the 1980's as computers appeared in everyday houses, and those computers got online. In the 2000's kids were raised with the necessity of having a laptop in high school.  Now kids "must" have some kind of tablet computer for grammar school -- or schools are full of desks with screens.

Children raised in a computerized environment are now having kids - that's 3rd generation.  Their great grandparents didn't know how to type, but these people "thumb type" at the speed of light.

What has speed of thumb typing to do with Targeting a Culture?

Thumb typing is a cultural symbol, and it increases the broadcasting power of the youngest, least experienced in life, people growing up without being surrounded by a closed multi-generation community.

Classmates are from families who come from all different places, often speak different languages, certainly read different books, watch different TV shows, etc.  A "class" is just a bunch of kids who happen to be the same age.  They come from different cultures and hit different stages of maturity (as we mature, we shift cultural environment) at different ages.  And they REJECT that which is "different" and peck them to death on social media.

This younger culture has even named this PECK TO DEATH process -- "Cancel."

The school corridor version was named "crowding."

Now whole commercial chain stores, or brands, are being "crowded" to death (often real bankruptcy), and individuals are learning the hard way that if they stick up for the REJECTED, they, too, will be CANCELLED.

This experience, and watching their parents generation doing the same, will shape the themes they love most in stories.

From the article HATE CANCEL CULTURE BLAME ALGORITHMS

---quote------

A lot of attention has been given to repercussions of cancel culture on celebrities, from JK Rowling, to Kevin Hart to Lena Dunham.

Less talked about is the way algorithms actually perpetuate cancel culture.

-----end quote--------

The article identifies the widely used algorithm that, when activated, sends minor items (even personal opinion tweets or YouTube items by non-celebrities) viral as triggered by "outrage."

That's a current cultural artifact.  Eventually it will shift to some other response, but the magnifying power will remain and even grow.  The common villager whose heritage equips him to associate with about 1,000 people suddenly is aswim among millions and they are all facing him, yelling vile epithets.

The tiny firecracker of bullying and "crowding" - ganging up on the different one - now has become an atomic bomb, capable of destroying not just one teen-school-life, but millions of adult careers.

Humans don't know (on the SILENT LANGUAGE cultural level, the part of us that functions behind our back, without our knowledge) how to manage that much power.

Internationally, countries are struggling to keep "different" countries from attaining atomic missile capability.  We know we don't know how to handle that much power -- but the internet has swamped us before we can realize we don't know.

It is knowledge that has to be infused into our being on the pre-verbal level, before we learn to walk and talk.  Culture is pretty much set in stone by age 7, and one element of culture is kindness.  Not to just act kindly - but to have no unkind emotional responses to the "different" one.  A kind person doesn't FEEL like hitting back, gathering a mob and destroying the intruder.

To our 2020's online culture, that lack of hostile response to intruders is just plain Science Fiction Alien material -- no human could relate to it.

To portray a non-human Character, study the culture of your target readership, and create such an Alien to make them empathize with, and understand on that "behind his back, without his knowledge" level how to communicate across a cultural gap.

 The more people who understand on that level, the easier it will be for your children to live in their world, beyond the generation gap.

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

ANTI SOCIAL MEDIA Part 1

Not everything is anti-social.

Kudos, for instance, to Publishers Weekly (PW) for making their digital publication available.
https://www.digitalpw.com/digitalpw/20200323/MobilePagedReplica.action?pm=2&folio=COVER#pg1

Many authors are turning increasingly to social media, and to platforms such as Zoom, since live book launch events, book signings, readings, conferences and so forth are being cancelled.

The Authors Guild shared a guide for writers and authors on You Tube on how to use Zoom.
https://www.youtube.com/watch?v=6X5qZBoGvWE&feature=youtu.be

The Electronic Freedom Foundation has shared some useful information about Zoom (and the information they retain about their users).
https://www.eff.org/deeplinks/2020/03/what-you-should-know-about-online-tools-during-covid-19-crisis

Like "the parson's nose" (more widely known in America as "the curate's egg"), offerings from The EFF tend to be good in parts.

And then, there is the Bah, Humbug! stuff.

For instance, allegedly, there are many online sites that appear to offer visitors choices about how much they agree to be tracked, and targeting with advertising, but according to sources, the clickable link is the internet equivalent of a placebo. It does nothing.

David Zetoony,  writing for Bryan Cave Leighton Paisner LLP explains.

Original.
https://www.bclplaw.com/en-GB/thought-leadership/what-percentage-of-opt-in-cookie-consent-banners-ignore-visitors-choices.html

Lexology Link.

Then, there is the bad review, and what can you do  (as pertains to hotels on the receiving end).

Blogging globally for the Australia- based law firm Baker McKenzie, lawyers Graeme Dickson,  Andrew Stewart, Kerrie Duong, and Nicholas Kraegen discuss entertaining and scurrilous examples of probably false and defamatory observations made on social media by anonymous "reviewers".

Original
https://bakerxchange.com/rv/ff005ab4c2f4a024e609e3a0ac479512f6dbb38e

Lexology Link.

Presumably, if the reviewer actually captures a bed bug or two, and keeps them for proof, and also takes date stamped photographs of the damage inflicted to the body by the alleged bed bugs, there's not a lot the hotel can do.

Authors may extrapolate.

Some authors in a discussion forum have recently noticed the appearance of probably malicious sites with names that differ from that of the widely-trusted Facebook by a mere character or two. Beware "facedbook" links, for example.

Legal blogger Sandy Zhang, writing for Eaglegate discusses "the lawsuit that is shaking up the tech world" in which Facebook sues a cheap domain name seller, instead of going after small time name-squatters and phishers.

Original
https://eaglegate.com.au/resources/news/articles/facebook-unleashes-legal-hounds-against-deceptive-web

Lexology Link.

EFF, also has something interesting to say about phishing and scams when people are feeling vulnerable and online more than ever before.
https://www.eff.org/deeplinks/2020/03/phishing-time-covid-19-how-recognize-malicious-coronavirus-phishing-scams

It's a very good guide!

All the best,

Rowena Cherry 

SPACE SNARK™ http://www.spacesnark.com/  http://www.rowenacherry.com