Showing posts with label Headlines. Show all posts
Showing posts with label Headlines. Show all posts

Tuesday, September 30, 2014

Reviews 10: Shadow Banking in Fantasy And Reality by Jacqueline Lichtenberg

Reviews 10:
Shadow Banking in Fantasy And Reality
by
Jacqueline Lichtenberg

The old saying "If you want to understand what's really going on: Follow The Money." holds especially true in Fantasy novels or where Magic is involved.

Gordon R. Dickson tacked the financial economics of Magic in The Dragon And The George.



And now Simon R. Green (one of the best writers of campy Fantasy working today) has added a novel to his ongoing series called SECRET HISTORIES about the Drood family policing the unseen world around us, buried under our feet, and in the Nightside.

This one is titled CASINO INFERNALE -- and it's a breezy fast read, told entirely from one point of view, Eddie Drood aka Shaman Bond.  It's very James Bond like, except with fantasy creatures.



It's not a Romance, but it has a whopping good LOVE STORY, and a definite "relationship" axis to the plot.  This is a man and a woman who team up, using different skills, to confront enemies much larger than both of them, and win.

The plot of Casino Infernale is pretty simple: Shaman Bond's mission is to break the bank at an annual gambling casino financed, run by, and profited from The Shadow Bank.  If he can pull that off, he'll stop a magic-fueled war.

The Shadow Bank's actual operators, owners, and policy makers are revealed at the end, so I won't tell you about them.

The term Shadow Bank is sprinkled liberally through the book.  It's attributes shadow our real-world Shadow Bank.  The whole novel is political satire wrapped in James Bond camp and a pure send-up of the serious view of the world.

I do highly recommend all Simon R. Green titles, but particularly the Secret Histories and the tales of the Nightside.

Green has accomplished just what I described in the series of posts on Depiction.

Part 1: Power in Relationships
http://aliendjinnromances.blogspot.com/2014/09/depiction-part-1-depicting-power-in.html

Part 2: Conflict and Resolution

http://aliendjinnromances.blogspot.com/2014/09/depiction-part-2-conflict-and-resolution.html

Part 3: Internal Conflict

http://aliendjinnromances.blogspot.com/2014/09/depiction-part-3-internal-conflict-by.html

And he has done all that while "ripping from the headlines" -- as I've described that process in many prior posts here.  If you aren't a technician of writing craft, a wordsmith, very likely you will never see him doing any of this.  All you see is a rip-roaring good read.

Here are some of the places to learn about the real-world Shadow Banking system and how that interweaves with Politics.

Remember, when writing a Romance Novel, Romance by itself will produce a very bland and placid product.  Add religion or politics, and you add a spark to your tinder. Splash on the accelerant of sex, and stand back!)  But the most potent ingredient in Romance is Money, a real-world proxy for Power.

"Love" is 7th House, Libra, Venus, and all things peaceful and beautiful.

"Sex" is 8th House, Scorpio, Pluto, and all things secret, dark, underground, interior, and, ancient tombs with cursed buried treasure, disruptive when revealed.  8th House is other-people's-money, other people's values, thus Inheritance and taxes.

8th House is opposite 2nd House - and both are about the tensions and Powers of Money.

2nd House is Banking.  8th House is Shadow Banking.  They are inextricably intertwined in very mystical ways -- Simon R. Green has revealed mysteries for you.

Here are some websites where you can find information on Shadow Banking in our real world.  If you dig, you might come across some funding trails that lead to politics. 

http://qz.com/175590/five-charts-to-explain-chinas-shadow-banking-system-and-how-it-could-make-a-slowdown-even-uglier/

Here is a google search -- look at the images, not just the websites.

https://www.google.com/search?q=Shadow+Banking+Diagram&tbm=isch&tbo=u&source=univ&sa=X&ei=5g2fU_G3E862yASJ7oCICQ&ved=0CDIQ7Ak&biw=1679&bih=758

And in particular this diagram from
http://www.brianhayes.com/2010/11/

Where it says:
----------Quote----------
This week, a senior banker friend gave me a poster entitled The Shadow Banking System. It was shocking stuff.

The graphic depicts how money goes round the modern world. Most of the poster is dominated by shadow banking systems. These flows are so extraordinarily complex that hundreds of boxes create a diagram comparable to the circuit board.

It should be mandatory reading for bankers, regulators, politicians and investors today, a reminder of clueless investors, regulators and rating agencies.

“After all, during the credit boom, there was plenty of research being conducted into the financial world; but I never saw anything remotely comparable to this road map.”

-------End Quote---------

And the larger image is from
http://seekingalpha.com/article/238140-how-big-is-the-shadow-banking-system

Seeking Alpha is a legitimate and very insightful, informative and very often correct source for information on how our Stock Market moves and why.  They "follow the money."  And they try to get ahead of vast movements to show you where you can find profit investing in companies that have volatile stocks.

Here's my favorite chart. You can stare at this for hours and still find new connections.



There are many graphs posted on the web.  Dig through Google and Bing to find more.

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com
https://flipboard.com/profile/jacquelinelhmqg

Tuesday, September 16, 2014

Depiction Part 2: Conflict And Resolution

Depiction Part 2:
Conflict And Resolution
by
Jacqueline Lichtenberg


In Depiction Part 1,
http://aliendjinnromances.blogspot.com/2014/09/depiction-part-1-depicting-power-in.html
we defined depiction at some length.  Here's a short excerpt to remember this working definition.

--------quote-------
It's the brain trick that lets us look at a scrambled page full of LINES and "see" a map, and understand it as a depiction of a territory (real or imagined).

Writers depict both concrete and abstract elements in mere words.  Readers agree to accept the emphasis the writer's selection of certain attributes and omission of other attributes to "depict" a character, situation, philosophy, threat, conflict, or the stakes in a transaction.

If the writer writes, "It was a dark and stormy night ..." the reader may KNOW there were some street lamps or car headlights (or carriage lanterns) but at the same time understand that the main character's emotional "place" is inside the primal threat-zone that dark and stormy nights were for cavemen.

The character is aware of the light, but seeing only the dark. 
---------end quote----------

So a depiction is NOT a photograph.  It is not a complete analysis.  A depiction deliberately leaves elements out in order to exaggerate the role of other elements in determining the materialization of results.

A depiction is a work of Art.  We've discussed fiction as Art and the methods the writer uses to create that Art -- the how, and the why of the writer's job has been covered in many long posts here, especially in the various series on Worldbuilding

http://aliendjinnromances.blogspot.com/2014/04/index-to-theme-worldbuilding.html

...and how to blend the Worldbuilding skills into various individual craft skills (such as theme, characterization, etc). 

Once you've built your multidimensional alter-reality, you must then depict it for your reader.

To depict the World you have built, you must select certain attributes to mention outright and others to leave as implied.  That process produces a depiction of an alter-reality that depicts our own -- a First Derivative, mathematicians would call it.

So in Part 1 of this series we looked at how to depict Relationships. 

Romance is a process, Love is a Relationship.  There are all kinds of Relationship, "Buddy," "Adversary" "Mortal Enemy" "Brother-Rival" etc etc. 

And in every relationship we work with in fiction you will find the seeds of Conflict.

Conflict is the Essence of Story, but it generates Plot  (where Story is the character's change due to impact of Events, and Plot is the sequence of Events caused by a character's actions or inactions).

Books on story craft or writing will all use different words to refer to a moving-part of a story-construct, but all the vastly commercial kinds of fiction have the same moving-parts -- Setting, Character, Conflict, Theme -- and all the English language ones have 4 types of word-usages: Exposition, Narrative, Dialogue, Description. 

A writer's "Voice" is established by the proportions of those word-usages employed to convey the structural components.  That proportion establishes pacing, which is a part of the genre signature. 

We've delved deeply into the details of how to do each of these individual things, and how to pair them, blending two into one seamless whole.

Many beginning writers launch their first story attempts already able to synthesize these skills into a sellable page and chapter.

But very few of those confident in their story-telling skills have thought through or mastered the Art of Depiction.

Teaching writing workshops, I get manuscript after manuscript of very interesting, intriguing, wildly commercial stories with great premises, delightful imagination, and strong romantic intrigue -- but they are unsellable because they start with a massive Expository Lump, a huge pre-history of the entire world the writer has meticulously built or a long personal history of the characters and their ancestry.

It is easy to point to page 25 or 55 and say, "This scene is page 1 of this work."

But the author will not know how we (the professional writers at the table) all arrived at that same conclusion.  And it is spooky how much unanimity a group of professionals have when analyzing the same manuscript for a beginner.  The beginner often thinks it's a conspiracy -- even when the professionals haven't spoken to each other about this manuscript.

Most professional writers don't know how they learned to do that analysis, and just shrug it off as "experience."

I remember learning this technique, and hope I can explain it.

It isn't enough to point to an interior page and say, "This is page 1."

The author of the piece will fight that, tooth and nail, because you see the reader MUST KNOW all this other stuff before that point or the reader just won't understand.

And that's true, absolutely true. 

The professionals at the table will all suggest different solutions to the problem.  They all agree on the problem -- but never, ever, on how to solve it.

How you solve that problem changes the nature of the story, the plot, the target audience, and most of all the characters themselves, very often it changes the theme, and requires the Worldbuilding to undergo major revision.

The beginning writer must learn what to do with that initial expository lump before that lump is formed into words, before those words at set down -- in fact, before the World for this story is Built.

I am using the term DEPICTION to represent that arcane process of solving that problem of the Expository Lump that has to be conveyed before the story starts.  I've never seen this process described exactly this way in books on writing craft.

I wasn't taught it as such.  All my teachers (professional writers and editors) could do was point at where the story really starts and say, "cut all this other stuff, start here."

And my response was always a (very silent) "NO NO NO!!!"

So I invented this method of "Depiction" -- and many years later, I see what appears to me to be many other writers using this method.  The end result, regardless of the process of arriving at it, has to be that uniform STARTING PLACE that all pros agree is where the story starts.

Expository Lumps are often strewn throughout a novel.  This method of Depiction will solve those problems, too. 

Here are some previous post on Expository Lumps

http://aliendjinnromances.blogspot.com/2008/08/source-of-expository-lump.html

http://aliendjinnromances.blogspot.com/2008/09/sexy-information-feed.html

http://aliendjinnromances.blogspot.com/2009/02/dissing-formula-novel.html

http://aliendjinnromances.blogspot.com/2009/05/how-much-is-too-much-world-buliding.html

http://aliendjinnromances.blogspot.com/2009/06/crumbling-business-model-of-writers.html

http://aliendjinnromances.blogspot.com/2011/08/source-of-expository-lump-part-2.html

http://aliendjinnromances.blogspot.com/2011/08/astrology-just-for-writers-part-10.html

http://aliendjinnromances.blogspot.com/2011/11/astrology-just-for-writers-part-11.html

Assuming you've been reading this Tuesday blog series since 2008, and have thought about those posts, here is the advanced lesson in depicting Conflict and depicting Resolution that will solve the problem of the 25 pages of throat clearing before page 1 of the story.

This method often does away with those "Introduction" or "Prelude" additions that editors resort to when they can't get the author to depict.  Understanding depiction and how to do it is not in the job-description of editors.  Those who can teach this come to editing via another path. 

Like everything else in Art and Story-craft, it's a learn-by-doing kind of thing, so we'll work with the "Real World" around us to extract elements that could be used in depicting a conflict and a resolution.

PAGE 1 of any piece of fiction starts with defining the Conflict.

That's actually what pros teaching writing workshops look for to spot that page 26 opening scene error.

The story starts where the Conflict kicks off the plot.

Depicting Conflict is the missing skill for such writing students.

The opening of any novel is where the This vs. That or Her vs. Him is first depicted.

Now remember -- a Depiction is not the whole, entire, complete, multiplex Situation.

Depiction is done by leaving important, vital, crucial elements out of the picture, then presenting elements of that picture that merely hint or suggest the presence of those crucial elements.

This artistic skill leverages the reader's simple, human tendency to make assumptions.

You give them this; they assume that.

It is the human brain's short-cut mechanism at work there.  It is the mechanism that causes us to be prejudiced and intolerant, and it is responsible for our ability to appreciate Art in all its forms and media.

So after you've defined the Conflict, you depict that conflict on Page 1.

Remember, an "outline" contains only the moving parts of the plot, Beginning, Middle, End Events. 

http://aliendjinnromances.blogspot.com/2012/06/finding-story-opening-part-1-action-vs.html

http://aliendjinnromances.blogspot.com/2013/07/theme-plot-integration-part-11-correct.html

http://aliendjinnromances.blogspot.com/2011/09/verisimilitude-vs-reality-part-2-master.html

Depiction as I'm using it here is the Art of creating Verisimilitude -- the illusion of reality.

It works the same way that caricature works -- the eye sees a few sparse lines and fills in the rest.  A caricature is not a photograph but a representation of certain, carefully selected features of the subject.

So when Depicting a Conflict for your opening, you carefully select Features of that Conflict to incorporate into your opening Dialogue, Description, Exposition (yes you are allowed to use some exposition, just not in lumps) and Narrative. 

Your Conflict, on Page 1, is distributed among those 4 language elements, and that single conflict must be present in all instances of those 4 language elements -- usually throughout the entire novel, no matter the point of view.  Conflict pervades the work -- that's what makes it a story.

How do you select what Features of your Conflict to include on Page 1 and which other features to explore in depth later?

To select the elements of Conflict on Page 1, you look at the last page (that you haven't written yet.)

That's where the outline comes in. 

The outline you scribbled down when you had this Idea flood into your conscious mind should have little except the 3 major points, Beginning, Middle, End.  The rest is commentary.

Example: 
1. Pandora sees a Box
2. Pandora Opens the Box
3. Pandora gets shut up inside that Box. 

The Conflict is Pandora Vs. The Box.  The Middle (the worst thing that could happen) is Pandora Opens The Box.  That doesn't resolve the conflict, it escalates it as a good Middle must.  The End resolves the conflict by blending Pandora and the Box into one, removing her "issues" from the world.

Of course the Situation just sits there begging for a sequel.  That's good plotting.

At this stage of Depicting a Conflict and its Resolution, the beginning writer will likely discover that the Last Page doesn't match the First Page she has in mind.

That is the conflict that is Resolved at the ending as envisioned is not the same conflict that begins on Page 1.

Many writers will handle this problem by ignoring it -- or pointing to Masterwork novels where many conflicts are braided into a complex mulch-layered plot to justify their choices.  Most beginning writers want to be that sort of Masterwork writer.  Depiction is the art form that must be mastered to create such a Masterwork.

It isn't that you must already be a Big Name writer to get away with bait-and-switch plotting.  It's that you must have the skills that make Names Big.  Some of those skills are writing skills.  Some aren't.  Writing skills can be learned.

So, take this rich, multidimensional, braided plot and multiple viewpoint story you have in mind, and choose a few, sparse elements of The Conflict to depict on Page 1.

Then craft the last page out of a specific Resolution to that Conflict.  Yes, you may have to revised that ending a few times as you write, but having a target depicted lets you revise that depiction as you go.  This is the skill that lets professionals hit deadlines, to predict when signing a contract how long it will take to write that novel. 

It's not that you always stick to an outline -- it is that you have an outline to revise as required. 

Given the immense World you have Built in your mind, how do you sort out which of the conflicts that seethe within that world to depict on Page 1.

You look to your THEME.  The Theme is the philosophical statement about life, the universe, and everything that this work of fiction makes.  It is the moral of the story, or the proposition to be debated. 

That statement about The Universe and its underlying Reality dictates how your Conflict will be resolved.  That statement defines the ENDING EVENT of the story.

For example, if you are writing a Romance, your philosophical statement, your Major Theme, is "Happily Ever After Is Attainable In Reality" -- or maybe "Only Happily For Now can be Attained, and that's enough."  or maybe "HFN is not enough."

http://aliendjinnromances.blogspot.com/2009/06/writers-eye-finds-symmetry.html

http://aliendjinnromances.blogspot.com/2009/03/beauty-and-beast-constructing-hea.html

If your theme is HEA is Real, then your Page 1 must depict the ABSENCE OF HEA -- people wanting something, misery for lack of whatever, a big problem that is major because of the absence of a partner (example: unwed pregnancy).

The Ending is then HEA Realized (wedding in the offing, commitment, birth, whatever solves the problem).

The Middle would then be the point in the focus couple's life where the partnership is just not working out - that internal and/or external forces drive them apart (deployed to Iraq, denied Military permission to marry).  Or maybe what drives them apart for the Middle Event is some kind of Political Campaign or issue.

Love And Politics always equals EXPLOSIVE ACTION.  In fact, Love and Politics is sometimes more explosive than Religion and Politics.

Perhaps your Couple is divided by their stances on hot-button-political issues of today, even though they live in a Galaxy Far Far Away.

By using today's Headlines, but depicting those headlines rather than just copying them into your story, you can lift today's social conflicts out into the galaxy, place them between human and non-human, and have a whopping series of novels that sells big.

How do you do that?  How do you "depict" a political conflict torn from today's headlines?

Remember, depiction is the art of lifting up certain elements and suppressing others.  It's not distortion, but point of view.

Each person sees the world around them from a unique point of view - their own.

Humans tend to regard what they see as the whole reality that is there -- but what they see is a selected depiction. 

We have a brain mechanism that selects reality for us, so we can free up brain space for handling more critical life-or-death decisions.  And that brain mechanism is the source of both our Art Appreciation and our deadly-to-each-other prejudices. 

So you, the author, must replicate the effect that point-of-view has on the Character's convictions.

Take, for example, our real-world political situation.  In order to avoid having to fill up our brains with thousands of data points, in the USA we "reduce" our reality to two political positions.  In other countries, there are many political parties with similarities to each other and some differences their constituents consider critical.  Voters there have to think about many more abstract concerns than those in the USA.

In Europe, for example, "Far Right" means Nazi.  In the USA, the "Far Right" means anti-Nazi.  But because of the Internet, many voters in the USA have adopted the European definition of "Far Right" and now point the finger at the Right in the USA as being Nazi oriented.  Those targeted by that finger object.  Conflict reigns.

Consider the Conflict breaking apart your Soul Mate Couple that has its origin in that kind of linguistic mislabeling.  They fall in love. 

The Conflict becomes clear. Opening Scene: they are walking to an ice cream shop after seeing a wonderful movie they both enjoyed, but it had a woman in it who went for an abortion for well-depicted reasons. 

The guy admits he always votes Republican, and that movie explains exactly why the Republicans have the correct approach -- because abortion shouldn't be legal. 

She, however, always votes Democrat because, after all, she's a woman, and "how dare you" is her bristling response -- nobody is going to tell her how to manage her own biology.

Why do I mention this?  Because International Sales and Translations are where the professional writer actually, finally, turns a profit.  It's vital to keep the world market in mind when crafting a depiction.  Abortion is a good example because the yes/no argument is very different in the rest of the world.  This intimate argument by a couple where marriage is a looming issue uncovers a Foreign Policy Issue between them which could break that couple up.

Should a man be allowed to force a woman to have his baby? 

If he's to be disallowed, who does the disallowing?  Government? Religion? Neighborhood busy-bodies? Doctors?

THEME: how do I get you to do what I want even if you don't want to?

MASTER THEME: There Are No Objective Criteria Of Right And Wrong Use Of Force (if I can get away with it, then I can do it). Or put another way Pride vs. Humility makes a great Conflict:




Today, in the USA, it's merely a case of seeing "people" (on TV mostly) doing things you don't want to let them do, and getting "The Government" to force them to behave the way you want.

Government is The Power that the people use to force other people to behave properly.

A long-long time ago, there was a comic strip everyone read because it was syndicated in all the newspapers, There Ought To Be A Law.

It DEPICTED (and from it you can learn the Art of Depicting) activities that nobody had the power to stop, so they'd throw up their hands and declaim, "There Ought To Be A Law" against that activity.

http://miamiarchives.blogspot.com/2012/09/there-oughta-be-law-comic-strip-1952.html

http://www.toonopedia.com/bealaw.htm

http://en.wikipedia.org/wiki/Jimmy_Hatlo

There Ought To Be A Law and They'll Do It Every Time (two syndicated comics) depicts a world where people can't use government to control other people's behavior, but they want to because something has to be done.

The urge to control other, misbehaving, people is universal among humans and a source of Conflict you can tap repeatedly.  Life and morality can be "depicted" as either a fight for control of others or the results of people being "out of control."

How many times do news stories about an urgent emergency requiring an Act of Congress contain the phrase "the situation is out of control."  And not one reporter challenges that by asking, "when was the situation in control?" or "who controlled the situation before this" or "was the old controller of the situation doing a good enough job?" 

Why does this situation need "controlling" from outside the situation? 

Watch The News -- watch it carefully and keep asking questions like that to find ways to depict your story's conflict and a satisfying resolution.

So here's half the conflict between the serious couple coming out of the movie Theater:

He says, "You can't be serious! You vote Democrat? YOU??? I don't believe it."

She says, "Republicans are superstitious idiots."

He says, "I am not!"

She says, "Then how could you possibly believe all those lies?"

He says, "What lies?  It's the Democrats who lie rather than take responsibility.  It's the Democrats who think government has to solve every problem with more and more money!" 

She says, "I do not think that!!!  How can you say that?"

Note that each of them is accepting the depiction of their own party as the truth about the other's party.

That is, the Democrats (whom she trusts as a primary source) depict the Republicans as superstitious idiots, so she repeats that depiction without treating it as a "depiction" (i.e. as a statement that leaves something out in order to emphasize something else.)

Anyone who identifies as Republican must be a superstitious idiot.  Anyone who identifies as Democrat must be a person who won't own up to responsibility for the results of their own actions -- "unintended consequences" means "I'm not guilty."

Neither one is penetrating that depiction of the opposite party.

Go watch some TV news and analyze for that tendency -- especially political ads.

So let's list some points He could point to as Democratic dogma.

a) Government Is The Solution
b) It's an Emergency therefore the usual rules are set aside and we can do "whatever it takes" (therefore to get rid of onerous rules, one has to create an emergency.)
c) Got a Problem? Give us a lot more money and we will fix it for you
d) It's just one rotten apple who broke the law. The system is sound.
e) It's proven science so the government must impose it on everyone
f) Only government can protect you from actions of your neighbor
g) If it should be done; then therefore government must do it because nothing else is powerful enough to accomplish it.
h) The Experts know, so we have to believe them and act as if they are correct
i) Income Inequality is a travesty that government must prevent
j) We must educate all children in identical values because otherwise we won't be able to control the resulting adults and then we'd have anarchy.

Now think about those (each could be the thematic foundation of a long series of long novels). 

Would any Democrat accept that phrasing as a statement of their own beliefs?

Would any Republican accept the opposite statements as their own beliefs?

We routinely use the brain short-cut mentioned above to avoid having to learn a lot of facts and then think with them -- and instead, we extract a couple visible facts and imagine what fills in the blanks.

That "fill in the blanks" process is "prejudice" -- it's the basis of "racism" (all Blacks are lazy bastards), "ageism" (all people over 60 are technical illiterates), and of War (all Germans are Krauts; all Japanese are Japs, all Muslims are Islamists).

Study the political fracas in TV Ad Blitzes to look for the "depiction" of your reality then compare that depiction with the underlying reality as you see it.

When you can see the pattern of how the Advertising "lifts" elements from the pea-soupy reality of the opposition (CONFLICT) party and presents to you a mere depiction OF THE CONFLICTING ELEMENTS, then turn to the huge World you have Built in your mind, and do that exact same thing to present your fictional world to your very real readers. 

That will generate your Page 1, your middle, and your Last Page conflict resolution.

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com
https://flipboard.com/profile/jacquelinelhmqg

Tuesday, September 02, 2014

Depiction Part 1 - Depicting Power In Relationships

Depiction Part 1
Depicting Power In Relationships
by
Jacqueline Lichtenberg

Depiction essentially means to symbolize, to draw a picture, a sketch that will evoke the essential attributes you think are singular or recognizable about the subject.

Depiction is a subset of Show Don't Tell. 

Depiction is based on an agreement between depictor and recipient. 

It's the brain trick that lets us look at a scrambled page full of LINES and "see" a map, and understand it as a depiction of a territory (real or imagined).

Writers depict both concrete and abstract elements in mere words.  Readers agree to accept the emphasis the writer's selection of certain attributes and omission of other attributes to "depict" a character, situation, philosophy, threat, conflict, or the stakes in a transaction.

If the writer writes, "It was a dark and stormy night ..." the reader may KNOW there were some street lamps or car headlights (or carriage lanterns) but at the same time understand that the main character's emotional "place" is inside the primal threat-zone that dark and stormy nights were for cavemen. 

The character is aware of the light, but seeing only the dark. 

Emotional tone is created by a mental filter that can be set to see only the rosy-sunshine or only the slimy-dark-shadowed crannies full of dirty snow.

Thus in a few words, a writer can DEPICT an emotional state by sketching a few concrete and familiar things, all in words.

Most beginning writers get this trick right away, and have a lot of fun with it.

The next, and somewhat harder trick to learn with Depiction is to depict the Relationships between characters in show don't tell.

A) Relationships are two-sided at least.
B) Relationships are intangible
C) Relationships shift and change (ARC just like Characters do, and in step with the characters changes).
D) Relationships are mostly subconscious -- the characters themselves are not aware of the dynamic parameters driving a Relationship.

How do you "depict" the dynamic changes driving a Romance? 

What does he see in her or what does she see in him?  Is what is seen actually there, or not?  Does what is seen change or Arc as the character Arcs?

Here is a previous post on What Does She See In Him:
http://aliendjinnromances.blogspot.com/2009/08/what-does-she-see-in-him.html

Now we all know sex is about Power.  But Love is another topic altogether, and more about what you do with Power.

The Power dynamic underlies all Primate Relationships.  I'm assuming you all know that and have read a whole lot of primate studies, anthropology, The Rise And Fall Of The Roman Empire, and so on.

You know how Power -- the ability to Dominate, and the choice of when, where, and how emphatically to use that ability -- figures into all human endeavors.

The world your reader lives in is currently dominated by a Power Game that is all about tricking people into doing things against their best interests.

It's called PR -- Public Relations -- and I've discussed the mathematical underpinnings and history of this pervasive science of controlling people (you, your reader, your characters, whole governments, and reshaping the World Order).  It is the art of the Grifter and the Science of Merchandising.

From Wikipedia:
---QUOTE----
Ivy Lee and Edward Louis Bernays established the first definition of public relations in the early 1900s as follows: "a management function, which tabulates public attitudes, defines the policies, procedures, and interests of an organization... followed by executing a program of action to earn public understanding and acceptance."[citation needed] However, when PR pioneer Ivy Lee was later asked about his role in a hearing with the United Transit Commission, he said "I have never been able to find a satisfactory phrase to describe what I do."[4] In 1948, historian Eric Goldman noted that the definition of public relations in Webster's would be "disputed by both practitioners and critics in the field."[4]

In August 1978, the World Assembly of Public Relations Associations defined the field as

    "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest."[5]

Public Relations Society of America, a professional trade association,[6] defined public relations in 1982 as:

    "Public relations helps an organization and its publics adapt mutually to each other."[7]

In 2011 and 2012, the PRSA developed a crowd-sourced definition:

    "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."[8]

Public relations can also be defined as the practice of managing communication between an organization and its publics.[9]

http://en.wikipedia.org/wiki/Public_relations
----END QUOTE----

Over about a century since 1900, the math and science behind manipulating people has gone from odd curiosity to major, serious, methodology for forcing large numbers of people to behave the way a small number of people prefer.  And this power has come into the hands of a small number of people who see nothing wrong with using the power of your subconscious against you and your best interests for the good of "society."

Think about the place of Publicity in our world.  Think about why it is that all these committees keep telling you that you have this or that problem in your town, your state, your job or the wages you get for the work you do, and then say just give that committee MONEY and they will solve the problem for you (by "supporting" this or that politician running for office.)

What does it mean "support" and why does it cost MONEY (especially the huge amounts of money they collect for political campaigns?)

"Support" is a euphemism for ADVERTISING.  It's not support at all -- because once such a Group spends that much money "supporting" by making and running ads, they expect (it's illegal ever to say it or write it down, but it happens) "access" to that politician.  And that means that the "supported" politician will do what the Group wants -- and that Group isn't necessarily bound to make the politician do what you want or expect.  You are, after all, the one being controlled, and the effectiveness of their control over you is measured by how much money you give them.

Now, read the Wikipedia quote and my last few comments -- that is a DEPICTION of the world your readers live in.  It defines what they will believe in your fictional depiction of your fictional universe -- and what else you will have to work to get them to believe temporarily.

Note that a depiction is a depiction as much because of what it leaves out as what it puts in.  Think of a caricature of a person's face -- a few lines suggesting other lines and planes that you fill in with your mind, and then you SEE the real person's image in the suggestion.

In Science Fiction, the plot is based on "action" (things people do that cause changes in their world).  The actions are usually taken on the basis of "science" (some extrapolation from the science that the reader is expected to know.)

Science Fiction is the playground for scientists -- after they do science all day, they take a "bus man's holiday" and play with science, way off the edges of what is known and into FICTION.

Science Fiction Romance has to have that element in it, but plot has to be driven by the RELATIONSHIP which is romantic in nature.

Today's romance novels usually include a lot of sex -- most often graphically depicted.

Yeah, novel-sex isn't real, but a depiction.  The reader has to fill in the picture. 

In a lot of Romance Novels, it's hate-at-first-sight not love, or at least not recognizably love.

The Conflict that generates the plot is in the Relationship.  The two forces that conflict to generate the plot are the male and female lead characters.

Very often, that conflict is a POWER STRUGGLE -- and the stakes of that struggle can vary enormously.  They might be fighting over a Throne, or control of an interstellar corporation, or influence over an AI, or for a Patent.  The possibilities are endless.

In a Power Struggle Plot, all the principles of Public Relations apply. 

So here are some headlines from which you can rip a story, a plot, a character, the stakes, and a major conflict as well as a multitude of themes.

http://www.businessinsider.com/7-ways-to-get-people-to-take-you-seriously-2014-5

That is advice on how to depict a character you want the reader to see as "in charge" or "powerful."  This is a portrait of your Alpha male or female.  That article tells you what attributes to give your POWER PLAYER to make readers believe that character is what you say he/she is.

--------QUOTE-----------
1. Let people talk about themselves.

People spend 60% of their conversations talking about themselves.

It feels good: Harvard researchers have found that talking about yourself activates the same brain regions as sex, cocaine, and a good meal.

"Activation of this system when discussing the self suggests that self-disclosure like other more traditionally recognized stimuli, may be inherently pleasurable," Scientific American reports, "and that people may be motivated to talk about themselves more than other topics."

Research shows that when people disclose information about themselves, they like each other more. It's also the primary way to form social bonds, or another way of saying it helps earn their respect. 

--------END QUOTE--------

Now come on - isn't that what your Mama taught you about "getting a man?" 

My question is, "Does this work on women, too?"

The 7th item in their list is not passive-aggressive tricky like item 1. 

But I think # 3 in their list is important for writers to incorporate into dominant character traits.

---------QUOTE----------
2. Win people over with the first introduction.

Esquire's Tom Chiarella perfectly captures how to make a great first impression. He writes:

    On the street, in the lobby, square your shoulders to people you meet. Make a handshake matter — eye contact, good grip, elbow erring toward a right angle. Do not pump the hand, unless the other person is insistent on just that. Then pump the hell out of their hand. Smile. If you can't smile, you can't be gracious. You aren't some dopey English butler. You are you.

Why is this important? Because paying full attention to someone is a way of showing respect, and social science confirms that we get respect when we give respect. Add that to the list of reasons that conscientiousness predicts success.

------------END QUOTE----

And here is a DEPICTION of an application of the PR principles of exercising POWER over others, regardless of whether it's really good for others or not.

http://www.businessinsider.com/how-starbucks-lures-customers-to-spend-2014-5

That one is about how STARBUCKS tricks people into buying things.  Grocery supermarkets do this, too, as do department stores. 

Mobile Advertising applies these principles.

I put articles such as these (and many others) into the Magazines I edit (or curate) on Flipboard.

You can find my Magazines at:
https://flipboard.com/profile/jacquelinelhmqg

It has a mobile app and a link on that page (big red link) leads you to the app you need if you have mobile devices.  Or you can read on a PC.

Because of the insane amounts of money available to political advertisers, the cutting edge of developing absolute power over large groups of people is currently with the Political Ad producers, directors, and the people using donated money to buy air time for ads supporting whichever side. 

Study the writing behind the political ads this season, and you will learn DEPICTION.

Those ads depict candidates -- they don't actually portray the candidates.  The ads are designed to lure you into filling in the gaps in the caricatures.  You imagine you saw what you most want to see.  It is the epitome of the grifter's art. 

Now, take your novel's Main Characters -- and write a POLITICAL AD presenting that character to the world he lives in.

Imagine your character running for public office in this current election.  What would the ads say?

What has this to do with Romance Novels?  Or Science Fiction Romance? 

The advertisers -- whether they're selling beer, Viagra, or people -- are attempting to use mathematically based skills to entice large numbers of people into a love-affair, a Romance, with whatever they're selling.

That's the nerve political ads try to hit (which is why negative ads often have negative effects, and yet they work because rough sex also sells). 

The political ads are designed to ignite a desire for affinity, to develop trust, to establish community.  And those are the opening moves in any "pick-up" that eventually leads to something serious.

To find your opening scene and opening line, study political ads that are designed to hook viewers and rivet attention.

Remember the A, B, C, D of RELATIONSHIP noted above.  It applies to political ad induced seduction romance as well.

You're writing fiction and so are the PR folks who spin out these ads (but they make more money).  They are using Science to create Fiction that entices you into a Romance.  How can you go wrong learning to do what they do for the Big Bucks?

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

Tuesday, August 19, 2014

Reviews 9: Sex, Politics and Heroism

Reviews 9:
Sex, Politics and Heroism 
by
Jacqueline Lichtenberg

Heroism is a topic that fascinates me.  It is the core of the "character arc" technique that is so emphatically insisted upon by film and TV producers.

Heroism is just one possible manifestation of a "character arc" exactly as "romance" is just one manifestation of Relationship as a plot-driver.

These are all complex subjects with many "moving parts" so we've been discussing the components of Sex, Politics and Heroism as individual variables a writer can learn to handle, one at a time, as if they were in fact separate components of story.

We've done a series on Dialogue and on Character, as well as on Theme-Character Integration.  Here are some links to these prior discussions:

Dialogue
http://aliendjinnromances.blogspot.com/2012/10/dialogue-parts-1-4-listed.html
which now lists 8 posts on dialogue

Character
http://aliendjinnromances.blogspot.com/2014/07/index-to-theme-character-integration.html

Part 7 of Theme-Character Integration is followed by Strong Character Defined Part 2
http://aliendjinnromances.blogspot.com/2014/08/strong-character-defined-part-2.html

This can get very abstract if you are trying to master a skill.  What goes on inside your head when a story first bursts into your mind is the obverse of what goes on inside your head when you READ a story written by someone else.

Encoding and Decoding are two processes which which have to have a common source (the code itself).  The code that story tellers have used since the beginning of language is very difficult to discern and to master because we learn it so very young -- maybe age 3 or 4. 

We learn to DECODE stories told to us, to enter the story, become the character, triumph over the bad guys and attain our goal. 

We learn how stories we love somehow reflect (but don't represent or replicate) our actual reality.  We learn the difference between fantasy and reality, usually without being able to articulate that difference (except perhaps as "that's ridiculous" or "you've been watching too many cop shows."

We can tell when someone isn't living in "reality" -- at least not the same reality we live in.  Their motives for action and assumptions behind decisions just don't match up with our own -- so they live in a fantasy world of their own. 

But ENCODING our own perception of reality into a story that others would be able to DECODE into their personal fantasy-realities is a hard-learned skill for most people.

True, some take to story-telling like a duckling takes to water.  But most professional writers have to learn how to reverse the story in their heads into something another person can decode.

Learning that common-code that we all use with such facility is difficult because most people will assert that no such code exists.  It is embedded deep beneath the level of mind where we keep our "culture."  It's unconscious.

Bottom line: that CODE itself is our ART.

It is at this level that we personalize our lives, our world, and our destiny. 

We share so much yet no two of us are alike.

You want to start an argument?  Bring up Politics -- especially this time of year.

Right now, we are seeing Sex, Politics and Heroism writ large all over the news, so it is a grand time to launch into a study of how our everyday reality relates to the art of fiction-writing. 

Code is a symbolic representation of something. In the case of fiction, the something we are encoding so others can enjoy decoding is THE NEWS.

Understanding the news as a form of entertainment, of fantasy, of a world that is not-here, not-mine, a world to enter via the symbolism of video news clips, you can encode those Events in such a way that your readers can decode them and experience delight at a sudden recognition of something they have seen in the news.

This makes reading a novel by you into a treasure hunt.

What journalists call "the narrative" is the tissue of connections among news items that may occur months apart to create another installment in a story.  Follow "the narrative" to find the deep motives, the cultural assumptions, behind the choices of what is "important" (a clue to the mystery) and what is not important.  Important installments advance the narrative, unfold the story, penetrate the mystery, and reveal that treasured diamond. 

This is true of TV News, Magazine news, blogger-news, and novels.

I have 3 authors to discuss today.  I've pointed you to these 3 many times in this blog. 

These are long-running series of novels.  When you notice an illustration of this "ripped from the headlines" technique in such a long-running series, you know that the series is successful, and can assess the viability of News Headlines as source material for themes, characters, and even plots. 

These 3 installments encode our USA election process, making pithy observations about politics, politicians, and qualities of character (especially heroic qualities that certain heroic women find irresistibly sexy) that are sparkling diamonds hidden deep in the code. 

The most political of these sex/heroism examples is Gini Koch's ALIEN COLLECTIVE



It is #9 in this series, released in May, with #10 due out in September 2014.
The ALIEN series straddles the line between Fantasy and Science Fiction where the Aliens (a huge variety of them) has powers usually attributed to Mages etc in Fantasy.

The series focuses on an Alien male, raised in a secret enclave on Earth, and a human female who become allies and then lovers while fighting for their lives and the existence of Earth's civilzation.  Somewhere in there, they marry and have a child, but alien science changes genetics, and the results are "unpredictable."

Meanwhile, the battle becomes public (amidst huge destruction), and the Aliens attain a kind of Diplomatic status within the USA.  By book 9, the aliens have a Representative in Congress -- and he is being pressed to run for Vice President, even though the Aliens still have a lot of secrets humans wouldn't like.

These novels are practically back-to-back battle scenes, combat scenes, and run-for-your-life scenes, all of which are generated by complex, mysterious, hidden enemies with convoluted conspiracies.  In other words, ripped from the headlines.

Read ALIEN COLLECTIVE during this current election. 

C. J. Cherryh is on Facebook and posts items about current politics, cultural choices, and moral dilemmas.  I KNOW she pays attention to the play of headlines, but digs deeper into the under-currents driving those headlines. 

She has distilled a wide variety of today's World Political Scene -- complete with factions within factions, personality driven "movements" and dynastic considerations fraught with tribal loyalties into the 15th novel in the FOREIGNER series (one of my all-time favorite C. J. Cherryh series.)




FOREIGNER is structured as a series of trilogies, and #15 thus finishes the 5th trilogy, setting up the action for yet another trilogy. It is one ongoing story about one particular character (Bren the translator) and all the humans and native-aliens and aliens-from-another-star that he tries to keep communicating smoothly.

The thematic material is woven from the idea that if we could just communicate, we wouldn't shoot each other so much, maybe. 

In this installment, Bren has to juggle a young alien's desire to have his human friends attend his alien birthday celebration and the adult alien and human political shifts in alliances.  This young alien boy is the son and heir of the ruler of the alien world, and among these aliens (the Atevi) politics is basically done by assassination.

As on Marion Zimmer Bradley's Darkover world, one must make public and legal declaration of intent to assassinate.  But among the Atevi, civilization rests on the Assassin's Guild and its integrity, for the Assassins both authorize assassinations of leaders and carry out both the legal judgement of guilt and the killing itself.

That is a lot of power for one organization, and it clearly wouldn't work well for humans.

Thing is, maybe because of human presence on the alien's world, the ancient method of trusting the Assassins Guild isn't working.

As with Gini Koch's intricate plots-within-plots, infiltrations, spies, turncoats, etc., the Atevi political world is shuddering under the impact of a traitor in a position of power within the Assassin's Guild.  The Guild is not supposed to have a political agenda.  This lone fellow has been using the Guild's unique power to ram through his personal, anti-human agenda for decades and it is now coming to light.

Hidden agendas "coming to light" (go read up on Saturn transiting the MC of a person's natal chart, and the various transits of Pluto) is a theme etched in high relief in both the ALIEN series and the FOREIGNER series. 

FOREIGNER has less sex, but it is a factor.  Both use procreation and inheretance more than simple sexual attraction to tell the larger story.  Ancestry (and royalty) matters in both these series.  That gives them a Fantasy flavor laced through the serious science.

Now we come to the 26th novel in Chelsea Quinn Yarbro's Historical Vampire epic, The Count Saint-Germain, titled NIGHT PILGRIMS



This one is set in 13th Century Egypt when Christian pilgrims sought holy spots in remote locations in hopes of healing miracles, or sometimes as penance assigned by clergy for spiritual wrong-doing (or sometimes political mus-calculations).

Yes, a historical vampire novel about political calculations. 

The Count travels with a group of such pilgrims.  It is a story of the unraveling and ferreting out of the past, the secrets, the enemies, and the weaknesses of character in each of the travelers.  Ambushes, ordinary hazards, and the peculiar difficulties of being a Vampire in a sun-drenched landscape spice up the action, which is mostly psychological.

These novels are rich and deep in historical FACT (well, maybe not vampire-facts), but succeed as stories because of the pithy character studies.  The entire series is a bit short on plot -- there isn't that much action -- but the portrayal of the Vampire who is essentially immortal (thousands of years old) seems to me to be the most accurate in literature to date. 

The "plot" fails because St. Germain does not "arc" as a character -- he doesn't change as a result of his experiences.  He acts, yes, often in hand-to-hand combat, in heroic deeds, in taking extraordinary risks for the sake of human strangers, in deep understanding of humans around him, in every way a Hero would act. 

But he doesn't change as a result of the consequences of his actions. 

He passes through History, and though he may be part of the Historic Record we now possess, though he may in fact have affected that record, he is not affected by it.

In this installment, we travel through the wastelands of Egypt, but unravel and penetrate the tangled Religion-Politics interface of Europe.  These Pilgrims are seeking absolution FROM something.  That something is the diamond, the treasure, the reader can seek and find.

So the St. Germain series is a perfect example of the exception that proves the rule -- Hollywood insists characters must ARC (and so do most audiences).  But here is a character who does not arc, and this is the 26th book in this series -- widely reviewed, widely lauded, much beloved, (especially by romance readers), and thus a very successful series. 

If you feel compelled to write a character who does not arc -- study these novels carefully.

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

Tuesday, March 18, 2014

Marketing Fiction In A Changing World Part 8 -- Guest Post by Flying Pen Press on Headlines and Titles

Marketing Fiction In A Changing World
Part 8
Guest Post by Flying Pen Press
Headlines and Titles

To round off our discussion of Marketing Fiction, we have this Guest Post from the publisher at Flying Pen Press, David Rozansky. 

Last week we examined Headlines and Titles, -- and there is much more to be said about choosing a title (which is what a Headline is).  This week we hear from a publishing company that has a marketing perspective on Titles with a focus on query letters.  Read carefully. 

Flying Pen Press does not specialize in Romance but is widely knowledgeable in Science Fiction, Fantasy, and Gaming markets, and understands mixed genre, though is not publishing Science Fiction Romance right now.  Publishing is a business -- learn to think like a publisher from this post, and apply that knowledge as you shape your query letter to a Science Fiction Romance publisher. 


Here are previous posts in this series on Marketing:

http://aliendjinnromances.blogspot.com/2014/03/marketing-fiction-in-changing-world_11.html

http://aliendjinnromances.blogspot.com/2014/03/marketing-fiction-in-changing-world.html

http://aliendjinnromances.blogspot.com/2014/02/marketing-fiction-in-changing-world_25.html

http://aliendjinnromances.blogspot.com/2014/02/marketing-fiction-in-changing-world_18.html

http://aliendjinnromances.blogspot.com/2014/02/marketing-fiction-in-changing-world.html

http://aliendjinnromances.blogspot.com/2012/03/marketing-fiction-in-changing-world.html

http://aliendjinnromances.blogspot.com/2009/05/marketing-fiction-in-changing-world.html

This guest post gives you an insight into how Marketers think, and how a publishing company shifts and changes with the marketing winds often indicated by the most recent Headlines.

You can meet David on Twitter.  See the end of this post for his contact information.

I sent the following questions and got the following responses. 

Absorb this information fully.  It could save your writing career. 

----------QUESTIONS-----------

1.  As a publisher, what genres do you look for especially, and how do you determine when to change the genre-mix of your output?

>>
Our focus is mostly on marketing print, with the practice of making ebook editions a collateral product of importance.

In that regard, we have a "platform-centric" regard for the books we publish. This has three paths to pursue:

1. We seek authors who have a fan base or a viable platform like a popular blog or a bit of fame, at least within their own niches.

2. We try to create a niche platform and find books that feed that readership. Right now, we are building a tile list for readers of Colorado-focus books and another tile list aimed at writers, such as writing guides and workbooks.

3. There are natural platforms that we wish to exploit. These develop in the news or just with popular culture. Our title The Official Rules of Poker is an example of this. When poker was the hottest thing, there was no modern book of poker rules, and so I asked Kelli Mix to write one. Without much marketing at all, it has done well, simply because it fills a demand from a natural platform.

Things are always changing. We published a bit of science fiction because early in the company's life, we knew we needed a "full" catalog, and we arranged to be publicly visible at DenCon, the World Science Fiction Convention that would be in Denver--our home town--that summer. We had a good initial launch with science fiction.

Now, we are not able to sell science fiction much at all. I believe it's due to the explosion of competing publishers and self-publishing authors, which has dramatically increased the marketing costs of the genre.

The way we choose genre mix is mostly related to "return on investment." I have a really nice proprietary list of writers, and reaching Colorado readers is as easy as stepping outside with poster board and a marker. At the same time, we see holes in these two markets where books are now needed.

And as to when we make that decision, the market tends to force our hand. This summer was just terrible for us in all genres of novels. To survive, we have to do something different. The market is always in flux, and those publishers that adapt best to change are the ones that succeed over time.

<<<

2. In the Marketing end of publishing, have you run into reader-resistance at
a) certain price-points,
b) certain title keywords,
c) certain kinds of cover-images (e.g. the old fashioned brass-bras female fighter image).

>>>

The resistance the market holds is not so much related to price-points as it is to price in general. Higher-priced titles generate fewer buyers. It's also related to value, especially with non-fiction and buzzworthy novels. Competition in a subject or fiction concept is also a factor in the impact of high-pricing, so niche books often sell better despite higher prices.

As to titles, I've seen taboo words, such as Fuck and Bitch, become acceptable in humor or edgy genres. My current writing project, Fishnets and Platforms: The Writers Guide to Whoring Your Book, has drawn positive buzz because I use the word whore in the subtitle.

However, in most all cases, Carlin's Seven Words and other expletives should be avoided, especially pejorative terms. Don't toss such words into a title unless you have good reason and good market research.

As to cover graphics, each culture and generation has its own sensitivities. In addition to images, quality is important. Consumers always judge books by their covers. Art that seems amateurish or cartoony will not sell books.

<<<

3. What sells best into your market -- and would you define your target
market?

>>>

What sells best are books by authors who have a good platform. We are acutely aware that readers follow authors, not publishers.

The target market is different for every book, and there is no way to know what submissions will appear in our inbox, so we can't say that there is a specific target market in general.

I've often said that a publishing house finds its path in the marketplace blazed by serendipity. Once we had a few successes with science fiction, we built our marketing plans around that genre and took on more science fiction.

Now we're having success with Terry Grosz's memoirs of his life as wildlife law enforcement agent, which has a strong regional interest. Are changed to regional titles.

The stiffest competition we now see comes from the self-published authors. Self-publication is now a real a game changer. It affects our business to the point that we just cannot compete.

To survive, we need our own platform reader. I come from the world of magazines, I'm used to building a leadership and then finding authors to fit content to those readers. I am now using the magazine publishing model for books via direct-response catalogs and a new title list tightly focused along niche-genre lines.

In 2014, we plan to produce catalogs for Colorado titles and catalogs for writers' guides and reference books.

Meanwhile, if we should find a manuscript with great market potential, we will certainly publish it on it's own under the Flying Pen Press imprint.

<<<

4.  Looking back at the Headlines of 2013, which issues and affairs would
seem to you to be ripe for dramatization in a novel format?  Which would translate best into a galactic-setting, which would fare better in Fantasy, and which do you think would sell better as comedy?  Please give a basis for each judgement call.

>>>

Is a little hard to say because 2013 was "The Year We shoulda seen Coming."

For example the entire NSA surveillance story was foretold in Dan Brown's Digital Fortress. Fracking could make a good plot device, but it would just be another corporate malfeasance/man-made ecological disaster story.

Still, these are both issues that can drive thrillers and spy novels.

One news item in recent years is that of the tsunami. Nobody yet has written a novel about a California tsunami and how it would impact the city of Los Angeles.

We often see New York City hit by tsunamis in disaster films, usually as a result of an asteroid strike in the Atlantic Ocean. However, despite the news of Hurricane Sandy, we don't see a tsunami novel aimed at New York City on the East Coast.

The future of galactic-setting science-fiction is wide open. The field of astronomy has exploded with ever-increasing discoveries of exoplanets. This makes science-fiction ready for complete reinvention. There is a whole lot of new science just waiting to be developed as novels. Just recently China became the third superpower to reach the moon. It may be time to reopen plots about the three superpowers engaging in a new space race, especially regarding the Moon and the exploitable Solar System.

Fantasy, we need to pay attention to business stories, especially in the field of entertainment. Hasbro, with its Hub channel, and Disney's new success with the Disney Junior channel, have developed many new franchises that are beginning to influence fantasy novels.

Watch for structuring of rights to the Dungeons & Dragons franchise for television and film. Hasbro, through the Wizards of the Coast subsidiary, is about to publish the next edition of Dungeons & Dragons, with a big product launch. If a Dungeons & Dragons show appears on the Hub network as well as a film at the same time a new edition is published, I predict a resurgence in sword and sorcery novels, led by R.A. Salvatore.

As far as humor, I think Jon Stewart and Stephen Colbert-style political satire will be the way to go in the face the next election's initial rumblings.

<<<

5. As an acquisitions editor,  would you think it's too soon for writers to
use Headlines such as the 9/11 attacks as novel sources?  That was 12 years ago, but is still active headline material with continued Terrorism attacks.  Can Terrorism per se sell well yet?

>>>

Terrorism has always been good fodder for thriller novels. I don't think it was ever too early to use 9/11 is a setting for a story of courage.

However, the sensitivities of people directly affected and of people who watched it on television must be considered, at least until that generation passes into history. The same can be said for such horrible events as Pearl Harbor, Columbine, and the recent tsunamis.

<<<

6. Given the current media focus on individuals -- whether terrorist
connected or just crazy -- shooting or bombing crowded places, do you think there is any way for a publisher to market an entertainment vehicle such as a novel (or film, or webisodes) depicting either the shooter or a victim as Hero?

>>>

Any story where Good triumphs over Evil, even when Good resorts to violence, can be a good story.

Consider the film Inglorious Bastards. The good guys lock Hitler and top Nazi officers in a movie theater and blow it up.

Now, I live near the Century Theater that was the scene of the Aurora Theater Massacre. I know people who were caught in the crossfire and I often attend that theater myself. Nonetheless, I find Inglorious Bastards to be an enjoyable, albeit violent, story.

My stomach has completely turned against Batman, however. The day after the massacre, the Hot Topic retail chain displayed Batman-franchise clothing, including all the stores in the area. This lack of sensitivity will keep me out of Hot Topic forever, only because I feel a sense of dread just seeing the Hot Topic logo (or even just writing about it now).

That's how devastating bad taste can be to a business.

A novel of Jewish insurrectionists rising up against the Nazi incursion can also be a great novel of heroism.

Nazis make great villains upon which to unleash fictional terrorism.

When good-guy terrorists are "freedom fighters" and victims are purely evil tyrants or wartime enemies, it works. But if innocent lives are taken by the freedom fighters as collateral damage, there will be a public outcry--proximity to current events notwithstanding.

In storytelling, Good may resort to evil means against Evil so that good may prevail. Good may never harm innocents, nor allow harm to come to innocents. It's not unlike Asimov's Laws of Robotics.

<<<

7.  If a writer is looking to rip a story from Headlines, how long ago
should they look to find dramatic material?  When does material become "Historical" and when is it still too raw on the nerves of readers?

>>>

Have you ever noticed that schools don't teach recent history? Basically, if there are witnesses around who may dispute the history book, it's generally not taught.

Novels are marketable on current events for about the life of the news cycle. For some events, this can be one afternoon, and for others it could be a century or more.

When the news is sensitive, stories pulled from that headline must exercise great care and avoid jumping to conclusions. Many aspiring writers will likely jump on the news cycle, often in bad taste, so it's probably best to avoid the story altogether.

When the news cycle is completed, there is a period where the story is "stale." The duration of this period seems to be related to how many writers jumped on the news story in the first place. For example, we are  in a period where Desert Storm stories are too stale to be marketable.

Then there comes a period where the event is "historical." The bigger the event, the sooner and longer this period. World War Two is still a marketable setting, the Vietnam War has waned (although the '60s Antiwar Movement is still a healthy setting for novels).

There are events that keep returning as popular settings for novels. Each generation has a need to relive Pearl Harbor, it seems. Nine-Eleven will likely fall into this category, I suspect.

Writing a story pulled from the news cycle usually results in an also-told story trying to sell during the stale period. The historical period does not pre-announce itself and often occurs in the wake of a bestseller that completely saturates the topic.

Thus, writers are often warned against pulling stories from headlines.

However, there is a type of news that serves well as plot devices during or shortly after the news cycle. These events spur public debate and controversy. Even when the news is ghastly or macabre, if it becomes a political issue, it loses the "raw nerve" factor. The original Law & Order TV series successfully told such stories.

An example of this would be the Terry Schiavo story, which prompted a debate of compassionate euthanasia versus the absolute value of human life. Stories based on this news item flooded the cultural panorama, apparently unable to saturate the market.

Essentially, any fiction pulled from controversial news seems to be accepted by the public as part of the debate.

<<<

8. If a writer wants to deal with a very current, raw topic, is there an
approach to marketing that would sell such a Work?  What "slant" would a writer need to use?

>>>

With the previous answer in mind, I would frame the novel as part of the debate on a controversial topic.


----Comment by Jacqueline Lichtenberg -----------
As I've discussed at length in the various blog series on THEME -- what you extract from a Headline is not the setting, characters, historical veracity, or the actions of various people.  The writer has to distill out the THEME that the Headline defines for a large number of people who read the specific genre the writer is working within.
----End Comment-------------------

<<<

9. What Headline topics work better as non-fiction or docudrama than they do as fiction?

>>>

Almost all news does better as nonfiction or docudrama. Isn't that why people watch the news? That is when the news is at its most compelling moment.

<<<

10. Staring at their inevitable rejection slip pile, a writer may become discouraged from marketing their chosen Headline topic.  What personal considerations of the acquisition editor should a writer take into account when evaluating a rejection that says something simple such as "This is not for us at the current time."

>>>

Acquisition editors are extremely busy. They receive hundreds, perhaps thousands of queries, yet it takes a full two weeks to fully evaluate one submission. The reasons for rejection are usually not explained, or if they are, explain only vaguely and briefly. It just takes too much time to write even the shortest of rejection letters.

It is good practice to remember that acquisition editors and book editors are real people often under stress.

One terrible example happened on Friday, December 13, 2013, a gunman entered Arapahoe High School in Centennial, Colorado, not that far from my daughter's school. It happened right in the middle of #SciFiChat, a weekly Twitter chat I moderate.

Jacqueline Lichtenberg was the one to break the news to me live on Twitter. I quickly began to mobilize parents and journalists I know who have connections to the school. I also frantically culled all the information I could from the Internet, to find out if my daughter and her school were safe.

In my email, sandwiched between the lockdown notice for my daughter's school, and the safety procedures report from the Denver Public School District, there was a query … a query I wish I'd never seen.

The query was for a YA Thriller titled High School Hit Men. The protagonists are high school students who are secretly government assassins. These protagonists must deal with their school's ubiquitous bully delinquents.

At first, I was shocked. Was this some kind of cruel prank? No, worse; this was a legitimate query.

If this was a dystopian novel, where the protagonists are fighting the tyrannical government that has so violated them, I might not be as outraged. But this query made it seem that this is an acceptable reality.

Obviously, the author found that Flying Pen Press was the closest publishing house to Arapaho High School, or saw my frantic tweets on Twitter with the hashtag #Arapaho.

I'm still not sure which is more offensive: that this author was so opportunistic so as to query me with such a story at my moment of greatest horror and distress, or that the author was approving the exploitation of minors as government-trained killers.

Like Hot Topic, I will never forget this author's name, and I will never stop associating it with a sense of dread.

<<<

11. Give your contact information and URL for submission guidelines.

>>>

I can be reached at Publisher@FlyingPenPress.com, and our website is FlyingPenPress.com.

However, we are about to drastically change our submissions guidelines as we move to Colorado titles and writing guides, so please wait for the changes shortly after the New Year.

The best way to reach me is through my Twitter account, @DavidRozansky.

<<<

Keep 'em Flying,
David A. Rozansky, Publisher
Flying Pen Press

Email: Publisher@FlyingPenPress.com
Address: 1660 Niagara Street, Denver CO 80220 USA
Phone and Fax: 303-375-0225
URL: FlyingPenPress.com
Twitter: @DavidRozansky

---------
Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

Tuesday, February 18, 2014

Marketing Fiction In A Changing World Part 4: Understanding The Headlines You Use For Springboards by Jacqueline Lichtenberg

Marketing Fiction In A Changing World
Part 4
Understanding The Headlines You Use For Springboards
by
Jacqueline Lichtenberg

Previous parts of this series:
Last week:
http://aliendjinnromances.blogspot.com/2014/02/marketing-fiction-in-changing-world.html

And long ago:
http://aliendjinnromances.blogspot.com/2012/03/marketing-fiction-in-changing-world.html

http://aliendjinnromances.blogspot.com/2009/05/marketing-fiction-in-changing-world.html

The Story Springboards series:

 http://aliendjinnromances.blogspot.com/2014/01/index-to-story-springboards-series-by.html

I've been illustrating how to use a Headline as one ingredient in your Springboard via my posts on Google+ and Facebook. 

You've heard the phrase, "Ripped From The Headlines" as part of the hype for a film or TV Miniseries.  It tries to sell you on the idea that you must see this film (or read this book) because it is relevant to the world as you already know it.

Last week we examined the role of PR (Public Relations the mathematical discipline underlying advertising) in self-publishing.

If you license your novel to a big publisher, you don't have to know anything about PR beyond filling out the questionnaire the publicity department sends you, and doing any radio or TV interviews that come your way. 

If you self-publish, you need to know much more. 

It's all about the business model of the Entertainment Industry.

In this blog, I've talked about the impact of new technology on the writer's business model as the e-book has emerged since 2007.  Yes, I've been posting on this blog since March 2007 - almost 7 years now.

In 2007, few were aware of the potential in the e-book market - and self-publishing was an idiotic idea.

Today, the big publishers are aware, and perhaps alarmed, at the emergence of the Indie writer and a plethora of Indie publishers.

The same is happening in Music and Film - YouTube is a game changer. 

The underlying concept of "Business Model" is morphing fast enough to frighten those who have spent a lifetime building a big business.

So today we'll look at the business of Journalism.

Last week, I mentioned in passing how publishing in the early 20th Century was a business run for the purpose of losing money.\

Publishing companies were owned by large, profitable corporations as a tax write-off, and therefore could spend a lot of money publishing and promoting "Important" books filled with ideas too abstract, or too difficult, for a person of average education to grasp.

In fact, the average person just wouldn't be interested in such ideas. 

Remember, Silent Films and the Talkies burst into the fiction scene during that publishing era.

Movie moguls made "stars" of comely actors -- or even those would couldn't act. 

During those decades, newspapers, weekly and monthly magazines, radio news and the News Reel (a short headlines with snatches of film shown between features at a movie theater) were the sources of information people used.

Then came TV News, a daily newsreel that quickly replaced radio news.  Radio news is back now, but call-in, talk show, and commentary dominate.  Radio is mostly web-radio.  "Spectrum" is expensive, sold at government auction.  A lot of it is going to smartphone service.  Satellite radio is struggling financially.

So, against that historical background, let's look at how Journalism has morphed in response to advancing technology.

Last week we established why fiction writers need to understand Journalism as a business. 

I've pointed out many times the Journalism background of many famous writers.

Most particularly, you should note the autobiographical works of the screenwriter (whose writing you know very well, even if you've never noticed his name) Allan Cole.



and later, Allan Cole's screenwriting career launch, and how having been a professional journalist helped:



And here's a newly available copy of Allan Cole's first written screenplay -- that got optioned many times, but never made.  It's mentioned in Hollywood Misadventures and now you can read it:




This non-fiction writing for profit first business model doesn't just apply to screenwriting. 

Journalism, and/or general non-fiction writing gives a huge boost to Mystery or Romance writers.

Here's one I found offering a freebie copy via BookBub.com
Susanne O'Leary -- non-fic turned fic writer shows another path:



-----------------
About O'Leary -- from Amazon:

I was born in Sweden and live in Ireland (married to an Irishman). I started my writing career by writing non-fiction and wrote two books about health and fitness (I am a trained fitness teacher). While writing these books, I discovered how much I loved the actual writing process. My then editor gave me the idea to write a fun novel based on my experiences as a diplomat’s wife. This became my debut novel, ‘Diplomatic Incidents’ (the e-book version is called ‘Duty Free’), published in 2001. I wrote three further novels, ‘European Affairs’ (now as an e-book with the title ‘Villa Caramel’), ‘Fresh Powder’ (2006) and ‘Finding Margo’(2007). The latter two were published by New Island Books in Dublin. In 2010, when the publishing industry started to decline, I broke away from both publisher and agent and e-published my backlist, along with two novels that were with my agent for submission. Since then I have written and e-published four further novels and, as a result, now have ten books out there in the e-book market worldwide. I write mainly in the women’s fiction genre, some chick-lit, some contemporary romance, with two historical novels and two detective stories thrown into the mix. I enjoyed writing those but my first love is romantic fiction with a lot of humour and heart. My bestselling romantic comedy, Fresh Powder was translated to German last year and, with the title ‘Frischer Schnee’, is selling well on Amazon.de. My website: http://www.susanne-oleary.com Blog: http://susannefromsweden.wordpress.com/ Amazon author page: http://www.amazon.com/Susanne-OLeary/e/B001JOXAJO
-------------

So, as far as staying marketable in a world where the very business model is morphing under your feet, never mind the background drumbeat of shifting audience taste, the beginning writer should not skip the non-fiction-career-step.

If you think you should skip that step, read more biographies of writers like the type of writer you want to be.  It's possible you are one of the few who should skip the non-fiction step.

It's true, I didn't work in journalism before selling fiction.  However, the connection to that discipline is deep within me.  I was raised by a mother and father who both worked in journalism.  I lived and breathed those disciplines from before I knew how to say a complete sentence.  So don't use me as an example of skipping that step.

So, we've talked about how fiction publishing in the early 20th century was a "for-loss" business, not a "for-profit" business. 

Since loss was not only allowed, but encouraged, especially in high-tax years, "Important" books had a chance to get well published. 

But what about Journalism?

Today, headlines are full of lay-off notices at big Newspapers, of bankruptcy filings of all kinds of print-media outlets, the sale of famous print-magazines to other publishing groups (that would change the editorial slant).

Simultaneously, professional journalism is finally moving online.

As with the advent of e-books which was ignored as a trivial market-share by Big Publishers, so print news outlets ignored the blogosphere until things like The Huffington Post changed the landscape.

Twitter is regarded by TV News and Finance as way over-priced at $50/share, but at the same time is seen as THE one and only place to 'be' with a breaking story.  All the big news media put headlines there. 

How did the journalism business model get to a twitter-driven base? 

Well, the path is parallel to that of fiction publishing.

This is the little-known fact dredged from history that you should take away from this blog.

In the mid-20th century, News was not a for-profit game. 

Prior to Radio and TV News, there was print-media news.  And that ran at a slim, but real profit margin.

Newspapers didn't make a profit from NEWS.  They made their PROFIT from advertisements, especially "The Classified" (think Monster.com ) And grocery coupon advertising. 

Before Radio and TV, News stories were printed as the bait to collect eyeballs to deliver to the advertisers.

That business model element was adapted to Radio News which was also advertising driven.

When Radio was replaced (mostly) by TV News, again it was advertising driven.

News Reels in theaters were sandwiched between feature films, cartoons, and serials, but customers paid for access to that bundle.  Even in the mid-20th century, box-office did not support the expense of renting the viewing bundle -- concessions did, and still do, represent a theater's profit margin.

Today, theaters have reduced access to 1 feature film plus a whole lot of advertising reels (except of course the material is digital, not on reels of film).

Around 1985, when the Internet was beginning to connect individual households to the outside world (Prodigy, AOL, local ISPs), you begin to see an inflection point where this old, stable business model suddenly would morph into what we're seeing today.

What we're seeing today is essentially chaos.  That always happens at major transformations -- for better or for worse, transformation has a chaos phase.  We're in it.

The point to remember is that NEWS -- the pithy reporting of facts -- has only ever existed to attract and hold eyeballs to advertising. 

Advertising has gone from random, artistic expression to mathematically based PR. 

It's germane to your business model as a writer. 

Once you get your mind around the longer, historical perspective of the "changing world" of the fiction-delivery-system I keep talking about on this blog, you will be able to chart your path, as a writer, into the rapidly morphing future.

It has often been said that the internet (and e-book creation/distribution) is an Event in History as significant to society as the advent of the movable type printing press.

The printing press was the high-tech innovation that heralded the overthrow of Aristocracy as the main means of government.

OK, we have a new type of "aristocrat" today -- but really, it's not the same.

We are at an inflection point which, after all the turbulence is over, will be regarded as heralding another new era of society.

There are those who are pushing (hard) to eliminate the entire philosophical concept of "copyright" -- of Intellectual Property.  If you think something, it must be because others influenced you, so what you think belongs to everyone.

It's an interesting argument (worthy of many novels with all kinds of themes!).

The Internet and self-publishing e-books (and POD) are going to change things you wouldn't expect fiction to touch, never mind change.

To figure out where you, personally, fit into the new pattern (that hasn't emerged yet), study the business model with a long view.

Get used to thinking of fiction and non-fiction (and docudrama or News Analysis or Opinion Op-Ed) as simply the bait for eyeballs.

The business-model is really just about gluing eyes to screens long enough to flash an advertisement crafted of PR-informed-techniques, to arouse EMOTION to the point where people form herds and stampede toward the advertiser's goal.

Learn to see the TV News that way.

Learn to figure out why they do segments on this or that topic, and why they say one thing but avoid another -- why the choose the language they do. 

You will see how the emotion aroused during a segment is used by the advertising between segments.

It's easiest to see on "News" -- but now watch some fiction shows.

Now analyze the advertisements to discover what audience those TV shows are aimed at. 

You have to reverse-engineer the composition you are watching on TV.

Note that BOOKS don't usually (yet) carry advertising except the publisher's list of other books at the back.

It's coming.  Watch for it.  Embedding video ads in e-books is only a step away.

Here is an item on how much self-publishing writers make from writing:

http://www.forbes.com/sites/jeremygreenfield/2013/12/09/how-much-money-do-self-published-authors-make/

If those writers could make up the difference by embedding ads, would they?

How would that change what they put in their writing? 

Nobody is going to TELL a writer exactly how PR works, you know.  It is a secret -- well hidden in plain sight.

Stuffy, obtuse college textbooks teach you about it, but who reads those without being forced to take the course?

Advertising is all about emotion.

I saw an article in December explaining that all advertising now relies entirely on rousing emotional pitch, and never on actual information.  I've re-surveyed some ads, and yes, that seems to be true.

So maybe it's a trend.

Parallel to that shift in advertising, we have the dilution of News content, and the invasion of "slant" into "hard news." 

As I pointed out previously, I was raised in a journalism family. 

The cardinal rule of journalistic writing (e.g. news stories for news papers) other than write with an 8 year old's vocabulary and syntax, is to choose language that is absolutely devoid of any hint of your own personal opinion.

In Part 5 I referred you to a non-fiction book about the history of science fiction in which a certain work is called "melodramatic."  "Calling" is revealing your own personal opinion.  An adjective like "melodramatic" refers to a quality which is only present subjectively.

The usage has changed the meaning over time. 

In the mid-20th Century, the Merriam-Webster definition -- ( emotional in a way that is very extreme or exaggerated : extremely dramatic or emotional ) held true.

The word was used to refer to an "extreme" or "exaggerated" situation - a caricature of reality.

The more modern Urban Dictionary says:
The state of being overly emotional - therefore often in a situation that does not warrant such a strong reaction.

Can you see the subjective judgement components?

What is "extreme" -- well, that's your opinion, and might not be mine.

What is "exaggerated"  to you may seem in correct proportion to me, or even understated.

What is "overly" emotional?  What exact degree of emotion does in fact warrant 100% response?  What is "over" what?  Where that borderline is depends on who you are and what else you've experienced.

So a JOURNALIST can't use the word Melodramatic -- not ever, except when quoting someone, and then only to illustrate how judgmental that person seems.

The word itself is commentary -- and Hard News is factual and only factual.

So there are a hundred little tricks of the trade journalists used to use (assiduously) to keep all hint of opinion out of News.

Another characteristic of Old Fashioned Hard News was that, while every outlet had an editorial slant (clearly delineated in editorials and never hinted at in News items), and each outlet selected things to report on according to their slant, they did not CRAFT A NARRATIVE.

Today, TV News (and most other media outlets) blatantly admits (via TV anchors) that they omit any item that "does not fit the narrative" being crafted to justify their editorial slant -- no matter how much hypocrasy oozes through the cracks.

 Very few people channel-surf News programs and do relentless contrast/compare studies to sift out the few real Hard News Facts buried amidst the torrent of opinion.

That group of channel surfers is so small that most people have no idea there is a Narrative being "sold" (via precise mathematical PR techniques).  And in fact, if you told them, they'd consider you a bit daft, or maybe a flat-out liar.

To understand what's happened to the world of fiction publishing (and how to leverage that to the advantage of the Romance Genre HEA credibility), we'll look at the world of TV News.  The changes have happened in lockstep in both fields, and the reasons for those changes in both are the same.

The reason is PR.

Behind that, the reason is quite simply profit. 

It's a business-model shift that caused a shift in content. 

The shift in content is easiest to see in News -- but is also visible in fiction.

Next week, in Part 5, we'll look at some fiction -- and in Part 6 the following week, we'll examine the News Game. 

Put the two perspectives together and you will see what you can do to gain credibility for the HEA and Romance in all its crossed-genres.

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com