Sunday, April 11, 2021

On The Shady Side... Of Green

Greenwashing has been a "thing" for some time. Now shareholders are making proposals based on it.

What is greenwashing? My spellcheck doesn't like the word. Apparently, it is the environmental equivalent of whitewashing, and it's been in use for thirty years.  With whitewashing, one spins something "bad" to sound "not so bad".  With greenwashing, one spins something not environmentally friendly to seem... environmentally responsible. It's mostly a PR and honest advertising issue. It may involve oxymorons such as "clean diesel", maybe "clean coal", and "100% organic".

Legal bloggers for Jenner & Block LLP  Todd Toral and P. J. Novack penned an interesting explanation of greenwashing, and a groundbreaking attempt by Greenpeace and others to use the old Green Guides offensively against a Big Oil company for, allegedly, misleading consumers about the greenness and social responsibility of its work.

Speaking of Honest advertising, the legal blogsphere is buzzing (a little bit) about dishonest influencers.  Apparently, the public is not smart enough to figure out that if a celebrity endorsement looks like for profit product placement, sounds like paid product placement... it most probably is a glorified advertisement.  The thing is, ones greenback-related motivations have to be disclosed every time, and perhaps the same goes for book promotion.

For the IP Law Watch blog of law firm K&L Gates of Boston, blogger Keisha Phippen discusses the topic of responsible influencing, and offers excellent and easy tips for how to avoid acting on the shady side of the law.

Finally, for today's loosely linked theme of shady doings, green stuff, money and deception is a great green gem about ransomware put out by Stephen Noel O'Connor of Leman.

Go here for the full article as a .pdf
Or read the extract here:

Did you know that in some countries in may be illegal to pay ransomware? 

Oh, and if you got the letter from Kroger about their pharmacy records being hacked at Accellion, remember there is a time limit (window closes May 31st)  to take up that offer for 24 months of Experian "Identity Works" id theft coverage. Separately, American Anesthesiology was compromised in a phishing attack. It might be wise to freeze your credit (free to do, easy and free to undo as long as you retain your PIN).

Equifax 1-800-525-6285
Experian 1-888-397-3742
TransUnion 1-800-680-7289
All the best,

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