Information Feed Tricks And Tips For Writers Part 4 - Keep The Press Out Of It by Jacqueline Lichtenberg

Information Feed Tricks And Tips For Writers
Part 4
 Keep The Press Out Of It
by
Jacqueline Lichtenberg

Previous parts in this series on Information Feed:

Part 1 was on the Definition of News:
http://aliendjinnromances.blogspot.com/2010/11/information-feed-tricks-and-tips-for.html

-----------QUOTE FROM PART 1 of Information Feed--------
When is it fun to acquire information?

When you have been harboring a burning question you need the answer to, AND when you have found that answer for yourself, by your own efforts, without anyone TELLING YOU.

Information someone tells you is boring.

Secrets you unravel for yourself are interesting.

That's what editors mean when they say they want to read a well written manuscript that "holds my interest."  That's code for "make me figure it out." 

Information that is kept from you is irresistibly interesting.

----------END QUOTE---------

That quote relates to Story Springboards, Part 7, where we discuss in detail what it means to write an "interesting" story -- what constitutes INTERESTING and how do you identify it? 

Here is Story Springboards Part 7
http://aliendjinnromances.blogspot.com/2014/01/story-springboards-part-7-knack-of.html
----------
Part 2 of Information Feed Tricks and Tips is also on Definition of News:
http://aliendjinnromances.blogspot.com/2010/11/information-feed-tricks-and-tips-for_23.html

Part 3 is about the publishing business model
http://aliendjinnromances.blogspot.com/2010/12/information-feed-tricks-and-tips-for.html

Prior to the series on Information Feed we discussed some of the ingredients here:

http://aliendjinnromances.blogspot.com/2008/09/sexy-information-feed.html

So now we're going to look at the role of the media in fiction, and how to use the element of media intrusion life in a novel. 

As noted these last few months, to construct an "interesting" piece of fiction, one must consider the world in which the intended reader is living.  You must know more about that world than the reader of your novel would ever want to know. 

Information is boring.  What you are TOLD is boring.  What you figure out for yourself (as discussed in Story Springboards Part 7) is inherently interesting and memorable.  Even if it's the same thing!

So look at how today's public is tuning out the information in "Current Events."

That was the course where 6th grade children learned how to read a newspaper and understand what "The Press" does as the watchdog set to hound our elected officials and expose everything they do (or don't do). 

In the 1940's, people who voted got their news from Newspapers, while Radio News was a bit dubious and superficial.  Though TV had been officially invented, and even deployed commercially, the general public didn't have it, and there was no TV News. 

Visuals of what was going on in the world were distributed via theaters where a short (10 minute) "Newsreel" was shown between the films of the "Double Feature."

A "Double Feature" was two films, one with big name stars called the Feature or A-Picture, and a second with lesser known actors and usually a not-so-good script, cheesy effects, a cheaply made movie called the B-Picture.  You can now get most of them streaming on Amazon.

Between them came cartoons (Bugs Bunny, Donald Duck,) and sometimes a weekly Serial (Buck Rogers, Flash Gordon), and the Newsreel (when most went out to buy popcorn.)  This would be 3-5 hours of entertainment for 25 or 50 cents depending on your age (about the price of a 1lb loaf of bread or a gallon of gas.) Oh, and no commercials before, during or after these segments.  Theaters made all their money from concession stands and box-office.  And they did WELL indeed.

So a tidbit of NEWS was delivered amidst fictional entertainment, fantasy, and humor aimed at kids (but laced with racial and sexual innuendo only adults would notice.)

People didn't go to theaters in order to see the Newsreel about World War II or the Korean War or whatever.  They went to see FICTION, and that was because there was no TV in most homes.  Where there was TV, there was only one to three channels that broadcast maybe 3-4 hours per evening. 

Why the summary of ancient history?  Those people are not part of the modern Romance writer's audience.  Who cares?   

This blog entry is about the role of the MEDIA in Romance Genre and sub-genre, mixed genre. 

Why is this of interest to fiction writers?  Especially to Romance Writers?

Well, concurrently with this "tune-out" of the general public, we've also seen a complete revolution of the Romance field in general, and the gradual addition of MIXED GENRE sub-categories to Romance genre.

We saw the rise of the Victorian, the Historical, the Regency Romance, the Gothic Romance, the Western Romance, each taking a turn in the spotlight.

But it was still just a Romance story transplanted to another venue. 

Now we've seen a full pivot to the Kickass Romance Heroine, a completely different story and plot.  The shrinking violet and wall-flower are still around, and you can catch up on those via Kindle re-issues.  But today's Romance characters are heroic characters whose decisions are implemented. 

Reprints in general were essentially forbidden in Romance publishing for decades.  The stories were too much alike, and one writer (sometimes under several pen names) would write the same story over and over in different settings, with details and characters that differed slightly, and all of them would sell big time.

That era is almost gone.  Almost.  Now there's Paranormal Romance, Vampire Romance, Werewolf Romance, Interstellar Romance, Alien Romance, Military Romance (where the Heroine is a high ranking military fighter, pilot, strategist, troubleshooter, etc.), and women who are CEO's, COO's, etc -- some who are villains, thieves, blackmailers, spies, etc etc. Even hard-boiled Detective Romance has a place.

In other words, the feminist revolution opened up the roles women live in real life, and now that there's a new generation of teens entering the Romance readership which has internalized the idea that just because you're female doesn't mean you can't do THIS (whatever this is.)

It's not happening worldwide, (yet), but it is seeping into every country, even those under theocratic dictatorship.

In fact, the entire story-line (or Romance sub-genre) of a woman coming into her sense of person-hood under the thumb of an autocratic male regime is still hot-stuff.

In the 1960's writers played with the idea of women in the role of the oppressor (the role-reversal ploy). Even Gene Roddenberry tried that in a couple of failed Pilots.

The Millennials are beginning to drag the culture back to a "norm" of some sort.  If you study TV News, (just turn the sound off and watch), you will notice how men still wear shirts, ties, and jackets while women guests and anchors wear shrink-wrapped sheaths cut down to HERE, over spandex. 

Women TV News anchors wear 3 or 4 inch spike, platform shoes. 

And the hair style has reverted to the 1940's "look" of long, dangling hair with shreds tickling faces.

My mother noted, when she hit 50, that all the styles she had been forced to wear 30 years prior had suddenly come back.  She advised, "Never throw anything out.  It'll come back into style again." 

It's taken about 40 or 50 years, but here comes the 1950/60's sheath dress with spiked heels and lanky, artfully un-done hair.

Gene Roddenberry made a RULE for his TV shows (in the 1960's).  Women had to wear their hair UP or cut short.  If they didn't, it was a "signal" that they were sexually available.

To whom, and under what circumstances (home, work, playground with the kids, night out on the town, on school campus?) are we now sexually UNavailable?

The big difference between the 1950's and now is birth control.  These days a woman is expected to be sexually available with no fertility -- or carrying a morning after pill.  Sex is for fun only unless both parties deliberately choose to make it about procreation. 

That is a huge change in self-perception for women that isn't going away any time soon.

But that perception has not cut into the market for Romance novels.  It has, however spawned a multitude of new kinds of stories told in the search for Love, for a Soul Mate, and the thesis that a sensible woman test-drives the guy before getting deeply "involved." 

Now look at the rest of the picture, searching for where this alteration in female style came from and is going (OK, the answer is "around again" as my Mom noted.)

Where we are in this cycle of Sexual Politics -- reflected in dress, speech, work roles, ball-busting, kickass heroines to shrinking violets -- seems to be in a reversion to some kind of "norm."  

In Biblical Times, daughters who had no father were apportioned Land in his stead, by decree of God. 
In Roman times, a widow had property rights and other powers.  By the Middle Ages, all those rights were gone.  By Victorian times, the pendulum on women's rights was starting to move again, widows first. 

As writers, we search for a principle that works in any kind of fiction designed for marketing via any medium from paper print to webisodes. 

Why do we need that principle?

The Romance Genre professional of the 1950's didn't need any such principle.  In that era, a Romance novel was trash, fit for a single reading and tossing into the fire, or the trash (there was no recycle and no e-book.)

Publishers, as noted above, would never reprint a Romance Novel.

If you worked in Romance, you were a second class citizen (maybe third class) among writers.  The scorn was beyond the belief of today's Millennials.

And we still feel the sting of that scorn.  But it's a lot less now than then.  It just hurts more.

Why has the scorn abated at all? 

Romance novels are now considered re-printable -- if only as re-issues in e-book by their own authors. 

Today, there exists such a thing as the Romance Series.  That, too, is new (in both Science Fiction and Romance, as well as in the SFR or PNR mixed genre).

The existence of the mixed genres may be attributable to female contraception, which unleashed women to take over the world.

Or, as some say, Fanfiction (which is written mostly but not exclusively by women) to take over the world.

Here is an academic study to which I contributed an essay titled FIC, or why fan fiction is taking over the world.



What has fanfic to do with media intruding into a fictional world you have built?

Oh, just about everything. 

Birth control unleashed women to finish college, found careers, and relate to men in general as well as to a Soul Mate in particular, in a fashion that fulfilled the human potential inside that female.  This realization of potential found very early expression in fan fiction, where women raised in the 1940's and 1950's sought to create a model of a male/female Relationship between equals.

In the 1940's 1950's and well into the '60's, science fiction invented the fanzine and practiced (and perfected) individual, personalized magazine publishing. But at first fanzines carried nothing but non-fiction written by fans about writers or their professionally published science fiction novels, about the lives and ambitions of people who read those books and magazines, and about why they read them.

https://plus.google.com/u/0/photos/101100368553209934322/albums/5971007155107206257/5971007161129801506

The professional magazine was a main communication channel in addition to Newspapers and Newsreels.  There were a lot, and there were a few "everyone" read (LIFE being one of those, TIME another.) 

Spirit duplication (that purple ink stuff) was used in business and in schools.  Fans used it to copy and distribute (by snailmail) "fanzines" (fan magazines written by and for fans) to fandom.

Fandom was a word that applied not to what you think of today, but to a well organized group of people all over the USA (mostly who hadn't met in person) who paid dues to one or another fan organization.  It had its own language and etiquette that differed markedly from that of the general public.  It spawned the World Science Fiction Convention in the early 1930's, suspended it during WWII, and resumed in the late 1940's.

As science fiction fandom grew, the number of copies of a fanzine grew -- and the larger circulation ones went to mimeograph (Gestetner is the name to research.)

If you look at the pictures of the World Science Fiction Conventions in those decades, you'll note it's mostly men (the writers were men), and you will see a number of women at formal dinner events (where the Hugo was awarded).  They were the SO's and wives,  often who worked hard and made the Event possible, but were not those listed for achievement.  There were exceptions, women who wrote under male bylines.

If you trace this kind of Event through the decades, you'll see that change in fandom in parallel to how it changed in the general population -- Science Fiction people didn't lead this "revolution."  Today science fiction fandom is about 50/50 male/female, as is Gaming, but the purveyors of these story-forms have not yet admitted that.

Science Fiction provided the first outlet for the children of those women you see in those early pictures, the decorative add-ons to what men did.

You may look down on those add-on women, but you might change your attitude if you just sit and imagine what it felt like to be them. 

Very possibly, you are in your thirties, maybe you have one or two children or plan to have them in your thirties.  That's a very different life, and different self-image than those add-on women had.

My grandparent's generation looked at life from that older perspective, and I know a few women who, today, are living that life.  If you know what it feels like to be pregnant, to have a baby that just doesn't sleep for months then barely naps, to get pregnant again before that kid is toilet trained, and so on for 9 to 12 pregnancies starting at age maybe 16-20 years, and turning 40 with two toddlers in tow -- just think about that weary drag on strength, spirit, and self-image.

Think about burying two of those hard-birthed children.

Think about having your body's strength drained away like that while having to do all their laundry by hand (and iron it all) and shop on a shoestring budget and scratch-cook almost everything they ate. 

It isn't a Regency Romance lifestyle.  There are no servants.  And you have to keep all that off your husband's shoulders because he has an even more draining challenge to keep a job and bring home a paycheck. 

Those women didn't monitor the News of the Day via some internet feed.  They knew almost nothing about what the men were up to in Washington D.C. and frankly, couldn't care less. 

Those women were (and still are all around the world) kickass heroines of the first class.

That lifestyle defines what it means to be a woman -- it means indomitable will, keen judgement, crafty budgeting, fiscal responsibility, and an iron fisted control of the husband and his paycheck. 

Remember, too, in those days women died in childbirth -- mostly, that was what any girl had to look forward to as her fate.

Don't feel sorry for them.  Respect your ancestors.

But now consider the women TV News anchors wearing shrink-wrap dresses cut down to HERE and spike heels that serve no purpose but to make it hard to walk around the set as a man does.

ASIDE: If you note the apparel in most videogames, it's shrink-wrap because animating flowing robes, skirts, even loose fitting pants, is one huge (expensive) technical challenge (even though Disney's been doing it for generations.)  So today's Millennials are used to the image of heroic people in shrink-wrap clothing.  Perhaps they are mimicking game-clothing in real life?  Or it just "looks right" to them?

I called that News Anchor apparel change from women in pants suits or at least long sleeved jackets, or dresses with long sleeves and high necks, a "reversion to the norm." 

But what is the "norm?" 

Is it the early 1900's -- the Old West? -- or Regency ballroom low-cut open bosom -- or the cult-modern version of the shirt-dress look?  What's "norm?" 

A writer doesn't need to know the correct answer to that -- but a writer must have an answer.  The answer the writer has (at the moment the Idea For A Story occurs) contains the Theme of this story.

You can make an answer up, especially when worldbuilding an alien culture that will spawn your Leading Man.  A differing "norm" can create conflict.

Take, for example, the "Lost Colony" scenario where you are writing the Old West set on another planet where explorers from Earth have crashed and are trying to eek out a living. 

You have to get inside the head of a young woman raised on that planet to see no escape from a life of rapid-succession child bearing as she meets an Orbital Lander from Earth and sees her Soul Mate step out proclaiming the Colony Found.

He's from Earth at a time when women don't "bear children" -- but have them incubated in a mechanical womb.  Or maybe there is such a thing as a womb "3-D printed" from the mother's DNA that incubates the fetus without strain on the mother's metabolism? 

What would that do to the psyche of all Earth's cultures?  What of the studies that show fetus responses to music and other environmental effects around the pregnant woman?  Would heartbeat and music be provided?  Everyone the same? Or unique for each fetus?

Maybe women have household robots, (Artificial Intelligence as good as what we now see depicted on the TV Show ALMOST HUMAN?) 



I can hardly wait until they do an episode of Almost Human where the AI has to babysit a family of kids while the mother is in the hospital.  I doubt it would be a challenge for him to deliver a baby -- medical procedures are probably in memory -- but you can't program child-care (yet.)  Kids are known for original thinking. 

Would being raised by an AI au paire change humans?  The answer to that could be a THEME. 

Look, here we have a website agenting in-home child-care.
http://www.aupaircare.com/

So you can see SFR writers have to be able to don the mindset of the woman from a world where there is no such thing as female contraception -- and if there were, it would be anathema because the very survival of the colony depends on a growing population. 

And you should have no trouble adopting the mindset of a young woman with a Talent (for art, music, acting, business management, sharp-shooting) being crushed into a life of continual pregnancy until she's too old and worn out to do anything she dreamed of as a child.

But having adopted your character's mindset, you now have the Information Feed problem mentioned in the title of this series. 

Somehow, you have to bring your reader into that always-pregnant mindset.

That process of bringing a reader into a new mindset is what I term "Information Feed."  You must feed your reader information in small bits deliciously wrapped in emotional significance. 

To provide your reader entre into the mindset of a woman who does, heroically, seek a life of child bearing and child rearing, you must appreciate the current culture's attitudes, and grasp this process of "reversion to the mean" that I've referenced above.

Such a "Lost Colony" novel really is a contrast/compare essay of two extreme positions highlighted against "the mean" -- the central, no strain, position human cultures tend to oscillate around.

Oscillate is the keyword. 

Currently, Millennial women demand contraception as part of their healthcare insurance policy.  I'm not coming down on one side or the other of the Obamacare argument over contraception.  I'm focused here on how the media figures into storytelling, Romance Novel writing and marketing. 

I'm showing you how to observe your world and think about it like a science fiction writer, not a denizen of that world. 

Stand outside of human history and look at the ideas, opinions, and standards of right and wrong as they oscillate around a mean over thousands of years.

To write a novel that will stay in print for 20 years (as my first novel, House of Zeor, did) then get reprinted and reprinted by different publishers for the next few decades (as my first novel, House of Zeor, did), and leap the gap into whatever new media delivery system becomes popular through those decades (House of Zeor went to e-book, and is now in audiobook, and its series is in development at a videogame company), nail that mean and know where your audience is now in that oscillation.

Just as in sharpshooting, you have to "lead your target."  You have to shoot at where your target audience will be, not where it is.

I don't see that changing any time soon.  Even with Indie production (or Amazon subsidized production) of web-distributed feature films, there is usually at least a 5 year lead time between "I've got an Idea" and "There It Is On My Screen!"  Very often, unless you're handed a work-for-hire contract and have 6 weeks to write the script, the lead time can be 10 years.

So assessing that oscillation around the mean can be a critical skill for any writer. 

Upon your assessment of the world you live in will depend your reprintability, your ability to craft a Series, and your ability to leap across tech-upgrades. 

In other words, your retirement fund depends on your ability to assess the harmonic motion underlying our ambient culture(s). 

Once you've arrived at an assessment and tested it out by watching TV News, Magazine and Web and Blog News, and comments on news stories on blogs, and listened to conversations at parties (that's an important element -- eavesdropping and keeping your mouth shut at parties to scarf up the ambient opinion), then you park your assessment in the back of your mind where your subconscious can find it.  Your subconscious will eventually craft an IDEA out of it.

Don't try to do this consciously.  A story deliberately crafted to showcase your own opinion about current culture will come off as "preachy" or as thin, awkward, with cardboard characters riddled with cliche.

Also, remember all the discussions on this blog about how necessary it is for a writer, particularly of Romance, to be able to argue all sides of any issue, including hot-button issues like contraception or abortion.  Remember, if there is nothing you could accept as evidence that you're wrong, you hold a non-falsifyable opinion.  That's not an opinion at all but rather it is a religious belief (even if God doesn't figure in it!).  You always have to image the counter-argument that would convince you to change your mind.

Romance writers of the 1940's were talking to a fairly homogenous readership, pregnant women raising kids and wondering if they had the right husband because their guys only wanted sex and more sex while women in that position need emotional support and admiration from their men, especially admiration for their heroism.

Also remember, in those days, divorce was a horrid stigma that followed the children and stunted their careers -- especially if the woman remarried.  Whisper campaigns killed. 

Put yourself in the position of such a wife/mother who really (truly, deep inside) wanted to be such a wife and mother, a stay-at-home Mom with no other way to make a living.

In the 1940's, Unions and all men solemnly believed that working men had to make more money than women who worked because a man worked to support a family, and women who were stay-at-home-moms actually EARNED half his paycheck by feeding, clothing, and tumbling him to keep him in top shape to do his job.

For a man to have children at all meant that a woman had to be pregnant most of her career-founding years (read sick as a dog, weak, coddled because of her "delicate condition" and rendered stupid and useless to the outside world by "mood swings.")

To have children meant someone had to stay home and take care of them (no such thing as day-care) -- no way could a Mom be employed without doing irreparable harm to the children.  A working Mom was abusing her children.  Think about that.  Get inside that mindscape. 

Remember the 1950's and 1960's post-WWII era saw the advent not just of the Living Room TV Set, but also the electric washing machine (and dryer), permanent press clothing, and a plethora of "labor saving devices" for the kitchen -- including refrigerators with freezers on top.  Less time scratch cooking (more packaged meals; the TV Dinner), and less time shopping and hauling food home every day by hand (women didn't have CARS -- families with two cars didn't become common until the 1960's and 70's).  Women cooked, cleaned and shopped by hand -- but they didn't have to drive carpool because schools were in walking distance of every home.

Any one item taken by itself wouldn't mean anything to the ambient mindset of the era.

Taken all together, they form a pattern of a huge weight taken off female shoulders allowing women to stand up straight, take a deep breath and re-assess their own self-image, independence, and power.  The 1970's whirlwind of change didn't happen because of ONE BOOK -- it happened because men commercialized convenience food and labor saving devices because they loved their wives.

That's a Point Of View -- it's a thematic element that has to be represented by a Character whose dialogue reflects that attitude in subtle ways.

Why would you need to learn that point of view if you're writing a Contemporary Romance aimed at the Millennials market?

The answer is simple.  To depict a character that is not "cardboard" and to reveal motivations without writing long, internal monologues, (motivations such as What Does She See In Him) you need another character, and that other character has to be someone OLDER. 

Parents and Grandparents are good prospects to flesh out your main character, uncles and old mentors, elderly neighbors, a dependable servant, a clever shop owner, the cop on the beat. 

Fictional characters also work to voice the dialogue that argues the other side of a matter -- characters in old novels or old movies that your Main Characters quote or reference.  "Those aren't the bots you're looking for." 

Oh, and speaking of The Force, don't forget the role that organized Religion has played, and still does in other parts of this world.  Religion is generally considered an oppressive force today, but one of your characters has to present the case for Religion as the actual Liberator of women.  This doesn't have to come from Clergy, but likely prospects for minor characters could be a female Rabbi, and other religions are giving women major roles, too.  Remember that this trend is also an oscillator. 

So we have these social and technological trends that oscillate while governing (independently) sexual behavior, reproductive behavior, marriage laws, gender-based self-esteem, career choices, wealth potential, power potential, gender based property ownership laws, sumptuary laws, and many other departments of life that anthropologists study.

Under "self-esteem" place all the categories of a person's access to communication with others, and sources of in-coming information (such as News, Weather, Sports, Gossip).

Would the good wife/mother hang out at the tavern to hear the latest Bard who wandered through?  Not likely.  They'd pump their men for the story.  The story would be edited by drunken inattention, illiteracy, bad memory, disinterest in the topic, and consideration of a woman's irrational emotional responses to men's business.

Such women didn't have blogs and online support Groups, or any of the worldwide associations we have today.  They weren't less intelligent than we are.  They just lived in an information-vacuum.

Which brings us back to what I sketched out at the top of this blog entry.

Today, the Millennials and their parents have "tuned out" -- they don't listen to "The News" the way people did during World War II.  They don't devote an hour a day to absorbing the import of doings and Events around the world, intent on their responsibility as voters to make the right assessment of the behavior of those they have elected.

Yes, that attitude is also oscillating. 

In the 1950's Radio, Newspaper, fledgling TV, Magazines, and Newsreels were commercial endeavors that served an audience keenly focused on understanding what was going on, and why. 

Here's the thing though.  When it came to voting, if a husband and wife disagreed on an issue on the ballot, they would both not-vote in that election because their votes would cancel each other out, so why bother.

But for the most part, because women were so focused inside the home, and so bedraggled/exhausted/spent, women believed what men told them and tended to vote the way their husbands said they should.  Nevermind secret ballot, the women voluntarily conformed to their husband's political opinions.  (fat chance of that today!)

The 1970's changed that, and women became News Consumers -- a bonanza for advertisers!  Women control spending in the USA -- pretty much always have. 

So women were "tuned out" in the early 1900's, "tuned in" by the 1970's, and now we're approaching the 2020's (just six years hence). 

Where have News Audiences been this last 20 years?  Tuned-in or Tuned-out?  And where will they go next?  (oscillation, remember - is the mean around which we oscillate creeping because of technology?)

Check the new Core Curriculum that has roiled up so much controversy as the Federal Government tries to control childhood education and make it uniform across the country.  See what your kids are being taught now.

Check particularly for Current Events -- what sources are children told to bring in to class to give speeches on?  The Web?  The New York Times or LA Times?  Local papers?  Video clips?  Huffington Post?  What are the authoritative sources most admired by school children today?

Most likely, all you know about the Core Curriculum standards has been learned from TV News or talk-show coverage.  (pundits and talk-shows are a relatively new phenomenon, too).

Unless you're an activist, you probably have not read the original source material that puts a gag order on local school personnel when talking to parents.  And there's very little coverage in mainstream news - TV Network News, Cable News, just don't focus on the revamping of the education system.

Several forces are at work there.  Fewer people are having children, and fewer of those who are growing a family have time to pay attention to News. 

Since our news sources are commercially driven (except NPR which gets public money and thus is politically grant-driven), they edit the news to be of interest (i.e. deliver eyeballs to commercials) to the life-situations of the viewers. Since fewer viewers have children in school, the news programs don't cover what's going on inside education -- must not bore viewers with information they don't want.

The rest of the country, retiring baby-boomers, 40-somethings who may have kids in school but both mother and father work full time, unemployed Millennials, and laid-off middle-aged people who are in the depressed/hopeless stage, may watch TV but even when watching News expect to be entertained not informed.  As a result, most of what's broadcast as news is really gossip and local news like accidents put up to fill National News time.  They show you video clips because it's more entertaining.

SHOW DON'T TELL is the watchword for good fiction because information is boring. 

That's why mystery and suspense has to be structured by the Socratic Method.

In January, 2014, we discussed how to use the Socratic Method to find and construct your story opening:

http://aliendjinnromances.blogspot.com/2014/01/story-springboards-part-7-knack-of.html

The Socratic Method gets the reader to ask questions, wonder, formulate answers, then test those answers.

That mental process is inherently entertaining, and the key skill in "writing an interesting story."  People are inherently interested in their own ideas, not yours.  After all, whose ideas are you most interested in?  What gets you racing to your tablet or computer to write something down or look something up?  The Ideas that energize you are your own, and it is your possession of them that makes them interesting -- not the content of the IDEA.

The questions to ask yourself as you craft your second draft is, "Why does this matter?"  "Why does 'the truth' matter to this character?" "Why does that character care?" Or the Romance version, "What does she see in him?"

http://aliendjinnromances.blogspot.com/2009/08/what-does-she-see-in-him.html

http://aliendjinnromances.blogspot.com/2013/09/theme-dialogue-integration-part-1-whats.html

http://aliendjinnromances.blogspot.com/2013/09/theme-dialogue-integration-part-2-whats.html

It's the same with Science Fiction -- it's all about showing the reader into a puzzling situation that the reader gets to solve.

As in the Socratic Method, though, the way to hold your audience's attention is to withhold information.  There's an art to that, as well as a craft.

That's why I call this technique "information feed" not "information withholding." 

The core of the technique is to get your reader asking questions, postulating their own answers, and changing their minds about their assessment of the situation and the characters involved.  You can't tell the reader what you already know -- that's boring.  You have to get the reader to figure out for themselves what you already know. 

You do this by feeding information one kernel at a time.  The easiest way to structure that feed into a story is to have your main Point of View Character ignorant of everything you, the writer, knows at the beginning of the story. 

Then "feed" that information to your Character, causing the character to a)doubt what they know, b) seek more information, c) find partial or wrong data, d) reassess what they think, e) act on insufficient data, f) get into a huge mess because of acting on insufficient data, g) find out more, h) act again and succeed.

Now, look again at the title of this entry -- Keep The Press Out Of It.

That is advice from the screenwriting series, SAVE THE CAT GOES TO THE MOVIES! by Blake Snyder (of the 3 book series that I recommend.)



How do you apply it to novel writing?

In Romance, usually, you work with a tight focus on the lives of two people who are working out a Relationship.  So usually the media would not be in the story.

When you create a character or situation which would inevitably (in our real world) attract media attention into what is a private transaction, you destroy the bubble in which your story occurs.  The characters begin to respond to the external force of media attention more strongly than to each other, and the entire plot explodes and dissipates.  Various successive scenes refocus on the external scrutiny, and you lose your way through the story.

Look again at
http://aliendjinnromances.blogspot.com/2014/01/story-springboards-part-7-knack-of.html

That's the Knack of Hooking Readers.  The abstract mental process of a writer creating a "hook" is explained via the analogy of a screwtop bottle.  When you let the media into your story, you strip the threads of that screwtop. 

When Blake Snyder was in the midst of writing that series, and propounded the maxim, "Keep The Press Out Of It" - he had a weekly blog.  I went on the blog and explained to him where I had used media reports to move a plot, and he agreed that technique was usable.

What was the example I gave him?

It was in my Vampire Romance THOSE OF MY BLOOD -



- which is set on the Earth's Moon.  The main character sees a news report showing his house, back on Earth, blowing up, and follows the story of who did that and why.  Knowing that information, learning it via the media, he acted in ways he would not have acted otherwise.  The fact that the team on the Moon was in the media spotlight was inescapable via the story's logic.  At the end, the media arrive in force, and that drives the characters to act yet again.

That novel was difficult to write, but the publisher who bought it for hardcover publicized it as my breakout novel.

Keeping that TIGHT FOCUS on the characters' developing and changing relationship, and using media for information feed for items the characters would not ordinarily learn about, not letting media become a major plot-driver, is difficult. 

There is one way to let the media be a character, and still not include reporters as characters.

Consider the high-profile character -- a corporate executive, multi-billionaires, Presidential Candidates, Oscar Winning celebrities, people who have the media lurking in bushes and chasing after them all the time.

Such people treasure PRIVACY -- and much of their energy is spent getting away from media, locking them out, walling them away. 

That's a CONFLICT.  Conflict resolution is what every story is about.

When you introduce media into your story, you introduce a major conflict inside and outside your characters, a conflict so major that it overshadows and pre-empts whatever conflict you introduced on page 1.

The theme shifts from what you wanted it to be to whatever the media represents to your readers.

The story then becomes all about the effect that your characters' actions have on the general public, how the public reacts, and what that reaction does to your characters.

That's HUGE.  Beginning writers generally can't handle that big a mess of themes, sub-themes, conflicts nested within conflicts. 

One example of how to do that well is


In Gini Koch's ALIEN series, one of the minor characters who provides many plot-moving elements as well as thematic statements is a reporter for a scandal rag.  He used to do UFO stories that were real, but present them as the usual crack-pot-nonsense.  Now, though, everyone knows there really are Aliens - some living on Earth defending Earth from others that are powerful and hostile. (If that sounds like THOSE OF MY BLOOD, it is like it.  THOSE OF MY BLOOD is about Earth's native vampires defending Earth from vampires from outer space.  ALIEN series is about Earth's native space aliens defending Earth from other space aliens.)

Yes, I love Earth.  Yes, I would defend it from all comers.  But yes, I do think it very likely most Aliens are good friend material if we handle First Contact well.

The first part of the ALIEN series is about a woman who thinks of herself as an ordinary human who gets caught up in the secret (out of the view of the media) war the resident aliens are waging against invading aliens. 

Little by little, information is fed to the reader as the Earth woman learns "what is going on." 

Gini Koch has gotten both the information feed and the use of the media just right in this series.

But take a good look at these books.  They are HUGE -- very long, very expensive to publish and very expensive to buy because of the size of each volume.  That's what happens when you include the media, or a media-attention worthy Event or plot-line or character.

That kind of material is hard to control, hard to discipline, and it takes strength built through practice to achieve this. 

Note that in the early ALIEN novels, Koch has "kept the media out of it" -- and only gradually introduced this reporter character.  Study how that is done.  It is done exceptionally well. 

All rules are red flags in front of the bulls who are writers -- all rules will be attacked, and sometimes broken.  Most of the time, breaking a rule of this kind will result in unusable material.  But when you do it successfully, you hit best seller ranks. 

The secret is to practice in secret.  Remember, publishing is itself "media" and doesn't always mix well with real life.  Some of what you do does not go into books or onto the web. 

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

Random Links (nothing to do with Random House)

Bob Kohn on Amazon and the meaning of Monopsony.
http://www.nytimes.com/2014/05/31/opinion/how-book-publishers-can-beat-amazon.html?

Digital Book World
http://www.digitalbookworld.com/2014/hachette-launches-dedicated-bookshop-on-booksamillion-com/

For anyone who isn't concerned about what will happen if First Sale Doctrine is extended to ebooks.
https://www.amazon.com/gp/seller/sell-your-stuff.html/ref=ret_ro_si

(Type in the name of an ebook that is in Amazon's system)
For instance, I typed in Mating Net (which is not currently enabled for "used" selling), but if it were, I'll bet new and used digital would be promoted side by side.

https://www.amazon.com/gp/seller/search.html?ie=UTF8&index=stripbooks&keywords=Mating%20Net&ld=direct-link&x=47&y=7

All the best,
Rowena Cherry
SPACE SNARK™ http://www.spacesnark.com/ 

Romantic Rhine

Last weekend, my husband and I got home from a week-long cruise down the Rhine from Basel (Switzerland) to Amsterdam. I had mild apprehensions about motion sickness, but the river was so smooth and the vessel so large that we couldn’t even tell when we were moving without looking out a window. The cabin, food, and service were excellent. I would happily take another trip like this if we could.

Some sights we experienced:

The Mouse Tower of Bingen, a toll collection structure on an island in the river, where, according to legend, hordes of mice devoured Bishop Hatto in retaliation for his cruelty to the starving poor.

The Lorelei rock, which sits above the deepest, most narrow section of the Rhine. As we passed it, the riverboat’s PA system played a German song about Lorelei, the maiden who lures sailors onto the rocks. The nearest bend in the river is called the Cat’s Elbow, so the adjacent castle is nicknamed Cat’s Castle. The next one over is called the Mouse Castle, since their two lords were rivals.

Many “robber baron” castles can be seen from the river. They got that name by demanding tolls from passing ships and sometimes stretched chains across the water to force crafts to stop. The typical Rhine castle was built in the Middle Ages and destroyed by French monarch Louis XIV in 1689. The ruins of many such castles have been restored as historical monuments, museums, or hotels. We toured several castles and ate dinner in one.

We found the sheer age of so many buildings in this region mind-boggling. We grew up in a state where our alma mater, the College of William and Mary, founded in the late seventeenth century, counts as “old.” In Europe it would hardly rate a second glance in terms of antiquity.

Alsace, a prime wine-producing area, has shifted back and forth between France and Germany several times during its history, as our guides described on the bus excursions. We enjoyed a couple of wine tastings. One of them took place at a winery that sells its entire output in and around the town where it’s made. So no matter how much we liked those wines, we couldn’t get them back home!

During our cruise we passed a tiny village, comprising only a few houses, where the church and the tavern are attached to each other, with the church accessible only by walking through the tavern. The mayor also serves as both tavern-keeper and minister.

In Amsterdam we took a canal boat tour. Houseboats, once a cheap alternative to very expensive real estate, have become so fashionable that they’re now fabulously expensive, too. Bicycles dominate the streets there. In the Netherlands, bikes far outnumber cars, and in fact Amsterdam has more bikes than people. Our guide warned us to take care when walking in or near bike lanes, because the cyclists stop for nothing.

From our canal boat we glimpsed the Anne Frank house but had no opportunity to visit it. The guide mentioned that the queue to enter looked rather short—only about an hour’s wait. And this was on a weekday morning.

A museum tour exposed us to works of Renaissance Dutch artists such as Rembrandt, including his masterpiece “The Night Watch.” Modern-day cleaning of that painting has revealed that it doesn’t portray a night scene after all—it was just dark from age! Since I’ve never studied art history, everything the guide told us was new to me, and I wish we could have stayed longer.

We had the opportunity to hear two lectures with slides on the ship, one on German composers associated with the river and the other on World War I. One night a performance of instrumental music was presented, and at the conclusion of the cruise the staff put on a variety show with funny skits and songs.

I found it interesting that every city we visited had numerous signs in English as well as the local languages. Moreover, because Europeans regularly learn multiple languages, everyone seemed to speak at least a little English. Our monolingual American culture is an oddity in that respect.

We also saw many examples of what we might call cultural or economic imperialism, Starbucks and McDonald’s everywhere. Author Anne Tyler’s “Accidental Tourist,” who wrote travel books for people who hate to leave home, would have been quite comfortable in the major cities of Germany. And the stereotype of order and tidiness contains truth: Germany and Holland impressed me as the Land of Clean Restrooms.

This was my first trip to Germany. My husband had visited before, but in different regions of the country (way back when it was two countries). Both of us had German ancestors in the nineteenth century. We’d love to return someday for an exploration of the parts we missed.

Margaret L. Carter

Carter's Crypt

Acquiring New Techniques Part 2 - The Almighty Paragraph by Jacqueline Lichtenberg

Acquiring New Techniques
Part 2
The Almighty Paragraph
by
Jacqueline Lichtenberg

To find examples of current news Headlines you can rip for your next novel, you may want to follow my magazines on Flipboard:
https://flipboard.com/profile/jacquelinelhmqg

Part 1 of this series on acquiring new techniques is about how I dared to attempt the writing of a joke using a pun. 

http://aliendjinnromances.blogspot.com/2013/06/acquiring-new-techniques-part-1-pun.html

Nobody can "teach" you to write.  It's a craft.  You don't learn it, you train in it.  It's an apprenticeship process.  The part of your mind that masters all this is the subconscious.

So any methodology that you've developed over your lifetime that works to train yourself in a new process will work just fine for most writing craft skills.

And this one - the structure of the paragraph - is no exception. 

Teaching yourself to write and self-edit, to rewrite and improve each draft is not a random undertaking.

There is a system to teaching yourself, and to training yourself.  Your system may differ, but the essential elements will be the same. 

Once you've figured out exactly what market you want to sell into, here's a system for studying that market and getting the hang of producing your own, personalized and quirky, stories to be gobbled up by that market.

I wrote the following in response to a question that someone asked on Google+ --

---quote-------
Are there any good tools that could help me edit? My paragraphs feel choppy...
---end quote-------

And here's what I answered.

For the rule of thumb you need, find some books from the publishing company you are aiming at, in the genre you are writing in, and preferably edited by the editor you want to sell to (sometimes an author includes a thank you to their editor or agent which gives you this clue).  FIND TWO OF THOSE BOOKS.  Read them BACKWARDS (so you aren't influenced by story or content).  LOG (on a piece of paper or some people love spreadsheets) the length of paragraphs in lines, in words, and in sentences.

Analyze those paragraphs for structure.  Look at subordinate clauses, at dialogue included, at the shift within a sentence from description, narrative, dialogue, exposition (in Kindle you can highlight with different colors each of these 4 essential components).

Now that you have the PATTERN you need to master in your head, sit down with a book you REALLY LOVE and can't stop re-reading (hopefully from the genre and editor you want to sell to) and COPY-TYPE THE ENTIRE NOVEL.  (It's not stealing.  You just discard the copy you make.)

This will train your mind on a level no amount of mere thinking can ever reach.  It is training, not learning.  Turn your mind off and just let your fingers TYPE.  Don't worry about this ruining your 'style' or 'voice' -- it actually sharpens and focuses your personal art.

Now go back to your manuscript and RETYPE IT FROM SCRATCH -- copy type it making a new copy, but letting your new rhythm make changes in the words, parts of speech, dialogue, and especially transitions from exposition to narrative to dialogue to description.  Be sure to include all 4 components in each sentence, mostly by deleting words that don't say anything and finding words that convey exactly what you mean.

---

Given that "the paragraph" is a quirky thing in itself, that differs from genre to genre, there's almost no way to teach it.

If you took Literature in college, you read a lot of books with paragraphs as long as a page.

If you paid attention in High School, you learned that a paragraph is a complete thought, but of course nobody ever defined what that is. 

The world of commercial fiction writing is totally different from Academe.

In publishing, a paragraph and a page is a visual, artistic LAYOUT problem, not a grammatical one.

So your aim is to keep your reader glued to the page using every bit of artistic LAYOUT talent, skill, ability, and Rules that you can grab.

The best way to internalize such rules is just what I said above, learn by analyzing with the mind, then DOING by copying.

Since we focus on this blog on Science Fiction Romance and Fantasy Romance, Paranormal Romance, and Action Romance, the rules for ROMANCE (longer paragraphs, wandering internal ruminations, speculation about what the other characters think or feel, self-criticism about emotional responses) have to blend into and modify the rules for Science Fiction or Action-Adventure.

And then that resulting blend has to be reconfigured for today's impatient readership that skims or page-flips.  This is the era of lack of concentration, so page layout tricks have to carry the impatient reader through the necessary story development.

Here's a place to start as you rewrite your manuscript.  Remember, you can change what you drafted into this pattern, then go over it again and change it to something else.  It is a multi-step process, not something you just do -- at least until you've practiced this a lot.

Set your page layout for a 60-character line, 25 lines per page.

Break up every paragraph that runs more than 7 lines (even if there's a one-word fragment on line 8, put a paragraph break in the middle.)

Read it over and see what you need to change to make it a literary paragraph (complete thought) rather than a graphic paragraph (something a reader might actually finish before answering the phone.)

Check the page for paragraphs that are more than 3 sentences long.

Any important (critical to understanding the plot) information must go in LINE 1 of a paragraph, or in the last line.

Skim readers are taught to SKIP THE MIDDLE SENTENCE OF A PARAGRAPH.

So if you're working up a sneaky mystery plot, a suspense line, or foreshadowing a twist due later, bury that in the middle-sentence of a 3 sentence paragraph.

You want to use graphic layout to control the eye-movements of the reader, just as an artist drawing a picture does.

Now look over the page you've rewritten to break up paragraphs.  No three paragraphs in a row can be three sentences long.

In between the long, 3 sentence, 7-line paragraphs, you intersperse with 1 line dialogue.  (not 7 line dialogue speeches).

Last week in Dialogue Part 7 we did a bit of dialogue rewriting on some excellent published dialogue.  Re-read that and do some of that kind of rewriting.

http://aliendjinnromances.blogspot.com/2014/05/dialogue-part-7-gigolo-and-lounge.html

Now you've got your page looking "right" -- you have to make one last pass through.

Because you broke paragraphs and rearranged, no doubt changing some words, and weren't reading the page as a whole, errors have crept in that you would never have made on first draft.

So re-impose the rule that no two paragraphs in a row can start with the same word, preferably not with the same LETTER.

Delete any "And" or "But" at the beginning of a sentence, especially at the beginning of a paragraph. 

Delete all the adjectives and adverbs.  ALL of them. (don't fret; you get to restore some)

Re-read the page -- this is the polish re-read, so check for spelling, homonyms confused, malapropisms not intended, etc.  Check for rhythm, for clarity of thought, for organization, for pacing. 

On this last re-read, find the VERBS and NOUNS that had modifiers and check to see if they convey what you intended without the modifier.  If not, spend some time looking for the exact VERB or NOUN that should be there.  If such a word does not exist (actually it does, but you haven't found it), then insert the modifier. 

Only use adverbs and adjectives where the word they modify requires it because the word does not mean what you want to say.

That's your PAGE SETUP draft.  Do that process with all your pages.  Don't worry if it takes a long time to do this editing pass -- on your next first-draft you will have acquired most of these habits on an unconscious level.

NEXT - as you are editing, check the LENGTH OF YOUR SCENES.

No scene should be more than 700 words without a character entering or exiting (the "scene" definition is enter, exit, change location).  A scene with entrances and exits within it should run no more than 7 pages (25 line pages as above).

If your scenes are too long, go back to structure and check each scene's structure for how it advances the plot, advances the story, and changes the Situation.

If that gives you a problem, read these two blog entries:

http://aliendjinnromances.blogspot.com/2009/07/6-tricks-of-scene-structure.html

http://aliendjinnromances.blogspot.com/2009/07/6-tricks-of-scene-structure-part-2.html

One of the biggest problems I'm seeing in self-published Romance novels these days is SCENE STRUCTURE.

I can't emphasize enough how vital scene structure is in novels. 

Here's the scene structure trick that will affect your paragraph structure.

Long, wandering paragraphs seem to pour out of a writer when nothing is happening in the story or plot.

When you see you have produced long paragraphs, consider deleting that entire section.

The error beginning writers fall into is knowing what the characters do, and just following the characters through everything they do.  That's not a story, and it is not a plot.

The technique you can look up in writing books is not called Scene Structure.  It's called Transitions. 

Smooth transitions are a result of tight scene structure -- they happen because the story springboard is properly wound up.

The index to the series on Story Springboards is here:
http://aliendjinnromances.blogspot.com/2014/01/index-to-story-springboards-series-by.html

In brief, cut all the paragraphs that chronicle the movement of characters between scenes, all the journeying, the traveling.

Cut the part where the character wakes up, brushes teeth, gets dressed, gropes for coffee -- and then the phone rings with a shocker.

CUT from the end of the previous scene (before the falling into bed exhausted) directly to the PHONE RINGING -- or even into the middle of that shocker-phone-call. 

CUT the stuff BETWEEN SCENES.  Every beginner writes thousands of words of what happens or is done between scenes and fails to cut that material before submission, then wonders why they are rejected without even a rejection notice.

LONG PARAGRAPHS of characters moving between scenes are the hallmark of the unprofessional writer who can not take editorial direction.

If your character is TRAVELING (driving, riding the subway, walking through the woods -- when nothing is changing the SITUATION, when the CONFLICT is not advancing toward RESOLUTION --) then CUT ALL THAT.

I can hear you screaming right now, "BUT BUT BUT that's when he thinks of this brilliant idea, or when I tell the reader all about what the character knows."

Aha, that's why I said learn to do this by deleting all your precious adverbs and adjectives.  That deleting and restoring of adjectives and adverbs trains your subconscious to trust your judgement so when you do this harder exercise, your subconscious won't balk.

When you delete the material (usually identifiable as it comes in long, chunky paragraphs) between scenes, there will be some vitally important items that get deleted.

Those items have to be moved INTO SCENES.

In fact, you may have to insert a scene to convey that material properly, but the inserted scene has to be well structured.

Scene structure and placement is like the percussion-section of a symphony orchestra, it sets the BEAT, the pacing.  A scene is like a 'measure' in music, it has an internal structure set by the "Key" or genre.

So delete all the material between scenes throughout the manuscript, collect the items that must be conveyed to the reader, ponder where in the structure those REVEALS have to be placed, and insert a well-crafted scene to convey just the barest hint of the information as SHOW DON'T TELL.

That's what scenes are for - to SHOW rather than TELL that information that you told the reader in the between-scene segments where the characters are traveling from scene to scene but nothing is happening. 

In a scene, SOMETHING has to happen that changes the SITUATION of the main character.  The plot must advance -- i.e. someone has to do something.  The story has to advance - i.e. someone has to learn something, feel an emotion that causes them to do something. 

To figure out what to keep and what to toss, keep going back to your one-line explanation of what this story is.  "This is the story of Ralph's downfall." 

On your final draft, you'll throw out anything that's left that does not explicate the theme.  "Great Fame can crack any character's integrity." 

All of these techniques are based on the redefining of "The Paragraph" from a literary thought-block to a graphic attention-grabber.

Master the Paragraph, and you'll master The Scene, as well as pacing and style.

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

Digital First Sale Debate in Nashville

On May 21st, 2014, the USPTO convened a roundtable event in Nashville, TN, to discuss statutory damages; the First Sale Doctrine in the digital environment; and the legal framework for the creation of remixes.

It was all very interesting, but I'll blog about one thing at a time.

First, to explain the "First Sale Doctrine". This doctrine recognizes that physical goods, such as paperback books or vinyl discs, are likely to deteriorate in condition each time they are enjoyed, thus becoming less valuable and less perfect. Something that is "used" is inferred to be inferior in quality and less valuable than an "unused" or "new" item.

"First Sale Doctrine" also relies on the concept that the first owner abandons his/her ownership of the physical item if they sell it, give it away, or for the duration of any time that they lend it to someone else.

First Sale Doctrine does not apply to digital content, because digital content cannot be transferred between persons without the creation of a new, unused and perfect copy (which is a right reserved only to the copyright owner); moreover, it is impossible to verify and be certain that the original "user" has indeed abandoned all backup copies that he/she is allowed to make for their own protection.

Advocates of the existing system of "licensing" digital content asseverate that a license is flexible, cost-effective, and allows the consumer many choices and great convenience since they may access the licensed digital content on their choice of devices wherever and whenever they wish.

(Opponents complain that this is not true, because various retailers try to lock their customers into a proprietary ecosystem. My view is that, just because distributors such as Apple or Amazon or Barnes and Noble have their own DRM and their own devices is not a reason to change the law that affects copyright owners.)

Those who argue in favor of applying First Sale Doctrine to digital content argue that Amazon, Apple, Barnes and Noble etc use the short word "BUY" on their buttons (rather than "LICENSE") so "Buy" should mean "Buy".... ownership.... first sale rights.  My view is that copyright owners do not control the wording used by retailers on their sites, and just because retailers prefer a three letter word to a seven letter word, copyright law should not be changed.

Both sides of the debate were represented on the panel. Both sides felt that their position would result in the cheapest and greatest availability and access to works.

Those who would like individuals to be able to enjoy the copyright-protected ability to create copies and publish and distribute them argued that all ebooks etc would come under downward presssure if there was a "used" market, and "used" e-books competed equally with "new" e-books.

They suggested that readers would be motivated to buy legal ebooks (instead of pirating them) if they "owned" the e-book and had the right to sell or lend or give away e-books they didn't enjoy, or that they had read and did not want to store.

Copyright advocates who ae not in favor of extending First Sale Doctrine to ebooks suggested that legal prices for e-books would have to increase if the copyright owners were selling not only the right to read the e-book, but also the right to make copies and split them up, and sell them in competition with "new" e-books in the open market.

Copyright advocates discussed the unacceptable implications for personal privacy if First Sale applied, and a seller had to demonstrate complete and utter abandonment of all copies. Every computer, flash drive, cloud account, email account, ebook reader and more would have to be examined to prove that a copy had not been retained. The technology does not currently exist, and if it did, consumers would dislike it.

Those who argue in favor of applying First Sale Doctrine to digital content argued that consumers of digital content do not read licensing agreements (and should not be expected to read or understand what they are agreeing, when they click "I agree").

Editorializing.... So, copyright protections should be weakened for hard working creators because a few Ivy League law professors believe that digital content users are stupid and lazy and impulsive?

According to the USPTO  hosts of the event, many e-book authors have written in expressing concerns about their livelihood if any ebook consumer could compete with the creator for sales.

It was well worth watching.
I hope to post about Statutory Penalties soon.

Happy Memorial Day.

All the best,
Rowena Cherry
SPACE SNARK™ http://www.spacesnark.com/ 

Greetings from the Rhineland

We're in Germany, cruising on the Rhine! Castles, ruins, wine tasting, Lorelei rock. Details to follow next week.

Margaret

Dialogue Part 7 - The Gigolo and Lounge Lizard by Jacqueline Lichtenberg

Dialogue Part 7
The Gigolo and Lounge Lizard
by
Jacqueline Lichtenberg 

Previous entries in this Dialogue series are found here:

http://aliendjinnromances.blogspot.com/2012/10/dialogue-parts-1-4-listed.html (which has been updated with more posts).

This entry is not about the SHOWTIME TV Series The Gigolo, but in a way it is in that general direction.

A Gigolo is a paid Escort for a rich woman (which may include sex) who attends formal Events.  A Lounge Lizard is an out of work Gigolo who is looking for a woman to hire him. 

In either situation, the writer is faced with the task of writing the Gigolo's dialogue -- the pick-up line, and the long, smooth stream of lies he utters as part of his job.

A Gigolo is a professional liar.

So see the entry on Liar Dialogue:
http://aliendjinnromances.blogspot.com/2012/11/dialogue-part-5-how-to-write-liar.html

...and for a discussion of The Misnomer
http://aliendjinnromances.blogspot.com/2013/02/theme-worldbuilding-integration-part-6.html

http://aliendjinnromances.blogspot.com/2013/11/story-springboards-part-3-art-of.html

This post is a dialogue writing lesson, exercising the writer's ability to come up with "snappy dialogue" and "retorts" and "one-liners" but above all, the specific line a character says to another character that makes the reader understand how the character who believes a lie could be taken in by such a transparent gigolo.

The bald truth is that the writer generally does not nail the gigolo or lounge lizard dialogue on the first try. 

Great dialogue is usually produced on rewrite, maybe the 5th rewrite.  But somewhere in that first-draft blurt-the-story-out attempt at dialogue will be a line, a word, a dynamic moment of CONFLICT that has to be preserved.

Usually the problem embedded in first draft is pacing.

Very often an editor will return a manuscript with a marginal notation that says this dialogue is not PLAUSIBLE -- or I DON'T BELIEVE THIS -- or MAKE ME BELIEVE IT -- or IT'S UNCLEAR WHY THIS CHARACTER BELIEVED THIS.

Editors see a manuscript from one perspective, writers from another, and readers from yet another.

When all 3 see a solid product, it's a 3-dimensional image and none of the 3 views show the whole thing.

And yes, the touchstone that makes great dialogue work is THEME.  I know you're weary of hearing me say that, but it's nevertheless true.  Most of us have to conform our dialogue to the theme in rewrite.

Conforming dialogue to theme not a random process, not a matter of "taste" and not just characterization or description, nor of the writer's "voice" nor of just how you feel at the moment.  There is a systematic structure behind dialogue, and it can be learned.  Some writers have a talent, an "ear" for dialogue.  Others have to learn it. 

Good dialogue is a necessary but not sufficient condition for making a sale.

Dialogue is such a complex skill that showing you have that skill on page 1 or 2 can hook an editor. 

If you demonstrate you have all the skills that are woven together in good dialogue, an editor is more likely to assume you are able to take editorial direction. 

So if your Romance Novel starts with a Lounge Lizard approaching your heroine with a pick-up line, maybe rescuing her from a sticky social situation to demonstrate what an exemplary Escort he is, you have an immediate, conflict-fraught, instance of off the nose dialogue, oblique references subject to misunderstandings in layers.

If the guy is just looking for a paying gig with this richly dressed woman, and ends up falling in love with her -- (after he seduces her into hiring him, or when she flat refuses to hire an Escort) -- you have conflict on all levels.

If you set your story on, say, a Cruise Boat, (where they can't escape each other), you can ratchet up the tension and suspense because there is a fixed time when the cruise will be over.

From there, you have many choices for complications to your plot -- cruise boat mechanical failures, bad navigation leaving them in a terrible storm, hijackers forcing them to port in a terrorist held country, -- you choose the list of complications that arise via the theme you have chosen. 

You can do that plot on a Space Ship -- a cruise ship or say, a military vessel on a mission, or a cargo vessel, or a hospital ship (Research that by reading James White novels), or a Colony (lost or otherwise).  Each setting shapes the plot, and explicates a different theme which then shapes the Relationship between Gigolo and Rich Woman.

But the dialogue technique is the same, regardless of location, regardless of the subject of the discussion, regardless of the character of the characters.

The substance, the content, of the dialogue differs with theme, but the method of creating dialogue out of the speech you hear in your head is pretty much the same.

There are differences depending on what the characters are doing.  If they're breathless in the middle of a sword fight, separated in a loud gun-battle, or suffocating as a space ship loses air, they will speak in shorter bursts, but the trick of creating that dialogue is the same, regardless.

Master this single technique and it will serve you in almost any genre or format.

It's often taught as, "Don't Speechify." 

Don't make your characters speak in long paragraphs flowing from subject to subject, even if the logic behind that line of thought is vital for the reader to grasp.

Don't write SPEECHES -- like a Presidential State Of The Union Address! 

Dialogue is not a newspaper article explaining a whole incident all at once.

Dialogue is not speech, and it's not speeches. 

Dialogue is not an essay.  Dialogue isn't even a letter you'd send to a friend. 

Dialogue is more like texting than it is like school essay writing.

If you read some science fiction written in the 1930's and 1940's when all those writing science fiction were beginning writers, well educated and well versed in explaining science -- but not in portraying relationships -- you will find dialogue that today is called STILTED.

Stilted dialogue makes the characters sound self-conscious - as if they know the reader is listening.

In stagecraft, the technique you must master is called "the fourth wall" -- the wall between the audience and the stage, so the characters are unconscious of the audience.  Yes, Greek Plays use the narrator, the chorus, etc. addressing the audience directly.

This evolution of storytelling from the shaman around the campfire to Showtime streaming video episodes of Gigolo. 

Another indication of that 4th wall effect, of the characters being unaware of the audience watching is the choice of "Person" in which to tell the story.  The 3rd person (he, she, etc) and past tense (he said, she howled) creates that 4th wall and makes it both transparent and firm.  That allows the audience to "identify with" the characters, but there are many skills necessary to make that effect work.

Beginners almost always grab for the much easier First Person (I couldn't believe it when my Date for the Prom turned into a wolf right before my eyes.)

It is so much easier to write First Person -- to BE the character, and reach out and talk directly to the audience (like the Greek Chorus and narrator), to make the drama of immediate and engaging concern to strangers that you now see a flood of novels using this format. 

That's a trend, a style, and it will turn again, so if you intend to launch a career that spans many trends, become facile with all persons and tenses for storytelling.  Master point of view and it will hone your dialogue skills.

Why does point of view (and "person") matter to dialogue?

Because the Identity of the speaker is fleshed out by not only choice of vocabulary, but also by how and whether that character waits for the other character to finish speaking, by what "go-stop" cues the character will accept or respond to.

How patient is this character?

You can TELL NOT SHOW easily by saying to the reader in the narrator's voice, Tom was an impatient man, a type-a personality on the hoof.  Or you can SHOW NOT TELL that same information by how Tom interrupts people who are speechifying at him.

Relationships can be defined in SHOW rather than TELL by the rhythm of the dialogue, by what's left out, by finishing each others' sentences (or not even bothering) -- about how well or poorly the two people communicate with each other, and how the weave a third person into the conversation.

One of the stark changes in society over the last century (no, I'm not that old; I read a lot) is the art of conversation.  Today people communicate but they don't converse much or often.

If you're building a Romance Novel, you want the two principles who will end up with each other to converse even better than they communicate.

The difference between conversing and communicating is the main skill of the Lounge Lizard. 

The Lounge Lizard, the Gigolo looking for work, is a master of conversing freely, arousing emotions in the targeted woman that re so bright, clear, and pleasant that the flare of emotion obliterates the lack of communication.

Conversation is "off the nose" dialogue - the words are not about what the conversation is about.  You don't say what you mean and mean what you say.  In Conversation, you induce in the other person the illusion that they understand who you are.

This is the main skill of the Confidence Man, the grifter, the scam artist.  But it is also what happens when you meet a true love. 

Conversation happens between people "on the same wavelength."  These two Lovers have some element of world-view in common.  That's the one topic they never have to talk about (on the nose) because they resonate to that one underlying truth about the nature of Life.

They can (and usually do) disagree and fight over everything else. 

Their conversation is all about that everything else.

The Lounge Lizard is master of mimicking that resonating effect by dancing around the one issue or subject he perceives is most important to that woman. 

Both men and women treasure that sensation of resonating to another person's world-view.  When a couple finds they resonate on several topics, that their combined world view is a symphony in perfect attunement, there is no way to destroy that relationship.

If that resonance is real, it will hold them together forever.

The Lounge Lizard wants to avoid "real resonance."  But at the same time, he offers the illusion of that resonance to his paying client. 

That's the Gigolo's inner conflict, upon which you can build his external conflict. 

This is the same conflict dynamic as the Spy who lives under cover in the foreign country and pretends to hold their beliefs -- only to find that over time, he becomes loyal to those alien beliefs, betrays his country and is a Traitor. 

There's a principle in classical magic - you become what you pretend to be.  Thus when you don magickal robes to officiate in a ceremony where you must act like your Higher Self, eventually you become that Higher Self in everyday life. 

This principle is so pervasive that those who have not studied magic know it, believe it, and/or accept it when they see it.

You are what you eat; you become what you pretend to be. 

So the writing technique is the same whether you're writing Romance or Mystery (or Science Fiction or SFR etc.)

Here's an example of dialogue from an action-mystery novel well worth studying for dialogue.  We have a set of characters who have become friends, even close friends, and lovers during the course of solving other mysteries.  Dana is the star, and should therefore have the most dialogue. (that's a rule to learn -- face time and lines of dialogue are maximum for THE MAIN CHARACTER - the one whose story you are telling.)

Proportions and pacing are essential components of Show Don't Tell.

Here "She" is Dana, the star of the novel.

---quote from Gray Wolf Mountain, a Logan & Cafferty mystery/suspense by Jean Henry Mead ----
http://www.amazon.com/dp/B008UEH6ZA/

She thought again about Rhonda Bailey's connection and he reason both bodies were dumped in the same stream. The killer must live nearby.

“How far are we from the cabin where Gus was found?” she asked Tom.

He turned to survey the area to get his bearings. “About a mile as the crow flies, I’d say.”

“I wonder if the sheriff’s deputies have searched the cabin for clues to the killer’s identity.”

“I’m sure they have.”

Dana thought for a moment. “Why didn’t the killer bury the bodies instead of bringing them here? He obviously wanted them found. A warning to others to stay away?”

“Looks that way,” Jeff said.

“Why is he leaving clues?” Dana said to no one in particular.

“He may consider it a game like hide and seek. Psychopaths are usually intelligent people who consider themselves superior to others. I think he might be taunting the rest of us.”

When nothing else was found, they drove back to the original site, where Jeff showed them the drag marks and probable site where they body had been found.   ...

-----------end quote-----------

While you think about how you might rewrite that exchange here's the author's biography from Amazon.

The author of 20 books, Jean Henry Mead has published ten nonfiction books and ten novels, including the Logan & Cafferty mystery/suspense series and Hamilton Kids' mysteries. She also writes Wyoming historical novels (Escape, A Wyoming Historical Novell and No Escape, the Sweetwater Tragedy). The national award winnning photojournalist began her writing career as a news reporter in California. Her award-winning articles have been published domestically as well as abroad, and she has served as a news, magazine and small press editor. She also established the Western Writers Hall of Fame now housed at the large and impressive Buffalo Bill Musesum in Cody, Wyoming.

NOTE: Jean Henry Read did a stint as a news reporter. 

Do you understand how this ingredient in a writing career is vital?

Marion Zimmer Bradley did it.  Allan Cole did it.  The list is endless.

Non-fiction is where the money is in wordsmithing. 

So you should read Gray Wolf Mountain with an eye on the dialogue, and what you might change to transform it to another genre, or to create different characters.

Let's study that one little snatch from page 139 of the Kindle edition.

Notice how SHORT the utterances are.  The group is standing around a piece of evidence (at the 60% mark of the novel, just past the half-way point) feeling the threat of physical violence (which is realized) and trying to "profile" the killer from where Rhonda Bailey's body has been found.

They have discovered a cigarette lighter with initials on it somewhat down stream from where the body had been found.  Whose is it?  How did it get there?  Why didn't the police find it?  Etc.

Notice the SHORT sentences, question, answer -- think of a bouncing ball going around a conversational circle.  This is not an interrogation of a suspect, but a brainstorming session over a problem.  The technique applies to any scene where people do group problem solving. 

Notice how intact Mead keeps that 4th wall.  The characters are talking to each other, not aware we're listening.  They aren't giving US information.  There's no, "As you know, Bill, ... etc."  They aren't describing the scenery to each other for our visual delight.

They are intent on problem solving, and aware of impending threat from a crazy guy.

So let's consider what we might do while reading (remember on Kindle you can insert NOTES as you read, and highlight and bookmark text so this kind of study is easy.)

-----------FREEHAND REWRITE ---------------

She reconsidered Rhonda Bailey's connection to all this. 

“How far are we from the cabin where Gus was found?” she asked Tom.

He glanced around at the pine forest.  "You think the killer lived nearby?"

"Well, both bodies were dumped in the same stream." 

He glanced around at landmarks only he recognized. “About a mile as the crow flies, I’d say.”

“Do you think the sheriff’s deputies have searched the cabin for clues to the killer’s identity.”

“I’m sure they have.”

Dana paced, muttering. “Why didn’t the killer bury the bodies instead of hauling them here?"

"Maybe he wanted them found?"  Tom followed kicking at debris, looking for more evidence.

"As a warning to others to stay away?” she guessed. 

“Looks that way,” Jeff inspected the creek.

“Why is he leaving clues?” Dana said to the silent trees.

“Psychopaths are usually intelligent people who consider themselves superior to others. I think he might be taunting the rest of us.”

"You think he may be playing a game like hide and seek?"

Tom nodded slowly.  Jeff watched him a moment, then headed back for the car, saying, "You should see the drag marks where we think the body was moved." 

-------------END FREEHAND REWRITE---------

Notice how much longer that approach makes it than the original.

If you've got a rewrite order that says to reduce the length, those are exactly the changes you'd make to shrink it. 

Also notice how the characters and situation morph under those tiny changes.

NOW ON TO THE MEAT OF THE MATTER

Society, civilization, mythology and technology are all components of every world you must build around your characters.

Even when working in contemporary Romance, or near-time science fiction romance, or Urban Fantasy Paranormal Romance set in sort-of the current day, you have to "invent" your world from the point of view of your main character.

Even the world seen by your subordinate characters if you use them as Point of View characters has to "match" the world as it is perceived by your Main Character. 

Putting these pieces together into a work of art is an art in itself, like mixing oil paints to smear on a canvass and suggest (using 2 dimensions) a 3-D picture.  The human brain interprets the shadings and textures and creates the imagined 3-D image.  Reading a story in text-only, the imagination creates that extra dimension of emotion, of emotional connection. 

The best place to learn to understand what sexual seduction is all about is the study of Advertising, of PR, of spin-doctoring, of motivational speaking, of selling. 

A victim of seduction believes -- is deeply convinced -- that this is True Love, a Soul Mate.

A real Soul Mate knows what you mean when you tell them how you feel.

Your words resonate and produce behavior that confirms, that validates, your emotional life within the emotional life of the other.  Like music.  One string vibrates, the air transmits the energy, and the other string vibrates without having been touched.  That is resonance.

That's what advertisers mean when they say a "message resonates" with the public.  They mean that people who haven't heard the original message nevertheless repeat that message.

That's how love works when it is REAL.

Mimicking that effect is what the Lounge Lizard or Gigolo does.  His job is to accompany his employer and convince rooms full of people that his employer is not paying him money to be with her, but that she is a prime example of womanhood because she has won his high regard (and just LOOK at him; wow! she must be something!). 

Having arm candy around you paints a picture of you, doctor's your spin, makes a statement about YOU.  It isn't real, and most people in that formal party do know that, but nevertheless the glow of approval of that Arm Candy individual paints the employer in a light different from the actual reality.

So making that emotional contact, and hitting the "note" that resonates is an artform.

After centuries of hit-or-miss, that artform has been codified into a science.  The science is called PR.  It is the art of convincing you to do what you would never do under mere hypnosis -- behave in a self-destructive manner untrue to your own character.

These techniques can be applied to your benefit.  A Gigolo looking for a job may notice you hunting the audience for a suitable man to hire and present himself using what he's noticed (Sherlock Holmes fashion) about you.

They can also be applied to induce you to behave in a way that benefits the Gigolo not you.

From a writer's point of view, the Gigolo or Lounge Lizard role is identical to that of today's politicians.  What you see is not what you get. 

Politicians hire PR people

I've discussed PR and its origins and uses many times.  Self-publishing writers have to master this branch of psychology -- or hire a firm to do it for them just as publishers do.

Here are some links in case you're not familiar with the kind of "arm twisting" tactics developed to "control" the behavior of herds of people.

FROM: http://en.wikipedia.org/wiki/History_of_public_relations

----------QUOTE-----------
Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.[1] Early forms of public influence and communications management have existed since the dawn of ancient civilizations, but the professionalization of the discipline occurred in the early 20th century. Ivy Lee and Edward Bernays helped establish the field as a professional practice in the United States, Basil Clarke and Sir Stephen Tallents pioneered the field in the United Kingdom, while Arthur W. Page is considered the father of corporate PR.

The field became more established after World War II, in part due to talent from war-time propaganda efforts moving into the private sector.
----------END QUOTE--------

For another angle on the explanation of PR:
http://www.slideshare.net/Brett509/public-relations-theory-537389

And note this:
http://www.fullsail.edu/ is a school for animation artists, especially videogame builders, where you can get a bleeding edge tech degree to work in the Public Relations (advertising) field where image is everything.

Dig down and you'll find this very math-driven field of PR is pretty much the art of the con man, the grifter, the trickster. 

In January 2014, we discussed an example of this kind of psychological judo that can let an advertiser throw you over the shoulder and cart you away.

http://aliendjinnromances.blogspot.com/2014/01/theme-worldbuilding-integration-part-8.html
--------------------QUOTE---------------
Statistics have proven such accurate predictors of the behavior of large populations of otherwise dissimilar individuals (people, yes, but this would apply to non-humans as well) that people use those numbers to create their opinions.

And a growing number of young adults are using statistics reports "backwards."

Using statistics forwards means collecting data on individuals and predicting how large numbers of individuals will move together in the same direction.

For example: how many iPads will Apple sell in the next six months?  How many people will upgrade from a Samsung to an iPad (and think it's an UPgrade?).

Those are questions statistics can answer accurately.

Will you upgrade from a Samsung or Kindle to an iPad and think it an UPgrade?

Statistics can't answer that.  It would be using statistics "backwards" to predict your behavior based on the behavior of a majority, or even a significant minority of people "just like you."

But your friend you go to lunch with at work might use released statistics to make a confident assumption about your future behavior.  That lunch conversation can become the core of a novel's conflict by Integrating that THEME (working statistics backwards) into the WORLDBUILDING (contemporary Romance).
---------------END QUOTE--------------

Since we have been conditioned, in school and in news reports of STUDIES, and in doctor's offices where prescriptions are given (or not) based on statistical studies of the effects of the medication rather than on experimental evidence of how this medication affects you, therefore we tend to skip over the inconvenient truth that the "average" response to anything has no relevance to you, personally. 

The systematic, repeated dunning in of the message "statistics show" means "you are average" by PR techniques has thwarted every math teacher's strident insistence that statistics can not be worked backwards. 

One primary PR technique is the appeal to "experts" -- i.e. people who know better than you, and the subliminal message that you better be afraid of authority and do as experts say because they know better than you.  Fortunes have been poured into perfecting statistics because they can be used to bolster that argument.

So besides greed, fear, and insecurity are traits the grifter activates in a Mark.  The Lounge Lizard targeting a client has perfected the appearance of power and authority.

Stop and think a moment about that.  Remember the watchword of all story telling is SHOW DON'T TELL.  Think how you would show rather than tell how your Gigolo character sweeps his Mark off her feet -- then think about what she would do once she figures out what he did to her.  Creative retaliation is a way to SHOW not TELL.

The art of the con man, the grifter, the trickster, uses the traits of your psychology as weapons against you, just as the con man uses greed.

If you have no greed in you, no con man can have any effect on your behavior -- because without greed you have no fear of loss and are not in awe of authority but choose to obey of your own free will. 

In other words, without greed, you can not be forced to do anything because the only ones who have authority over you are ones to whom you have given (thus may rescind) authority. 

Should such an authority induce you to act against your own best interests, you will not do it. 

In fact, even if such an authority claims this action is in your best interests, you will not do it -- because if your mind is not clouded by greed that induces fear-of-loss and makes you tremble before "authority" that threatens to strip you of whatever you treasure, then you will see it is not in your best interests to comply.

Greed within us allows those among us who are greedy for power to attain power over us. 

That's an abstract statement (a TELL not a SHOW) about how the greed mechanism of the human subconscious shapes our civilizations (all of them back to the dawn of time).  To use that principle in drama you must SHOW it, not TELL it. 

So the absence of greed which allows for resistance to authority translates easily into plot where you can best show without telling that the individual has no greed.  That embeds characterization into action. 

By now you've seen the film, LONE SURVIVOR -- a perfect example of characterization embedded in plot where the US Soldiers let the shepherds go instead of killing them to insure the squad's safety.  That scene is why you cry at the end of that movie.  If that characterization had been done with tell -- people talking about these soldiers back in the barracks -- you wouldn't cry at the end.  Pay particular attention to the dialogue in that scene.

Here is an omnibus of a duo-logy I wrote about a Lone Survivor who is not human rescued by a human battleship engaged in an interstellar war. 



Controlling the behavior of others by activating their Greed is a principle that pre-dates modern psychology -- you find it in the Ten Commandments! 

Where it says do not covet your neighbor's ass, wife, property etc -- DO NOT COVET is code for do not be greedy. 

Want what you have and you will have what you want.

Violate that one commandment and every con man in the world will gravitate to you because you have Mark written on your forehead in bright fire.

But both men and women who have not yet found their Soul Mate harbor a greed for that experience of resonating with another Soul.

We are greedy for a whole orchestra of souls, children and family, to resonate with.  We are at rest only when surrounded by those we resonate with.

That is the nature of the human being.  Remember the article I linked in a previous post about how a married man's testosterone level drops as his kids are born -- if he spends his time with wife and children.  It's an effect beyond merely having sex with his wife.  Family tames the aggressive, trouble-making tendencies of excessive testosterone. 

We are all greedy for that experience of rest -- and the mere promise of it (a hot-sexy Gigolo image) will ignite that greed.

But understanding that the promise is an illusion breaks the Gigolo effect and turns the greed to disgust.

How many people know enough math to understand what's being done to them by "commercials" and that a Lounge Lizard is a walking sandwich board commercial!.

The concept "Lounge Lizard" refers to a person who goes where the "action" they are looking for tends to congregate.  The "Lounge" is some kind of high class drinking establishment, and the action sought is rich employers looking for an employee. 

In other words, the person seeking to influence the behavior of someone goes to the place where lots of people open to being influenced congregate. 

For example, an advertiser selling expensive cars wants to advertise on a TV show watched by people who have a lot of money. 

How many people understand the value of words?  Especially the words in advertising copy?

Here is an eye-opening article on the shift in TV advertising for Apple products between 2013 and 2014.  (read this excerpt with an eye to casting it into dialogue as demonstrated above in the rewrite exercise.)

http://www.adweek.com/news/advertising-branding/ad-day-apple-borrows-dead-poets-society-evocative-ad-ipad-air-154937

--------QUOTE FROM ARTICLE-------------
 Using the Dead Poets source material is a curious choice. You might think going with third-party copy—the film was written by Tom Schulman, who won a screenwriting Oscar for it—betrays a continuing lack of confidence in the brand's own voice, or at least the current expression of that voice. And maybe it does. But still, it's an inspired passage that fits wonderfully with the Apple brand.

"Medicine, law, business, engineering—these are noble pursuits, and necessary to sustain life," Williams (as Professor Keating) says in the voiceover. "But poetry, beauty, romance, love—these are what we stay alive for." That message is pure Apple, going back to the "Think different" days as well as Justin Long's teasing of the spreadsheet-loving John Hodgman in the "Get a Mac" ads. Apple's business is art (and the business of art), not commerce—though the visual storytelling here cleverly shows the product contributing to both.
-----------END QUOTE---------------

Notice that's from a website called "adweek.com"  -- adweek is FOR advertisers, and as a self-publishing writer that would include you.

Do you understand the nuances of this article (read the whole thing). 

It reveals the way people trying to trick you think about you.

This article is about selling tech devices, but it is the same process used by a Gigolo or a Politician.  Trace out the reasoning, then trace that reasoning backwards.  The objective never articulated is to get you to part with your MONEY to buy a DEVICE.

Those who follow Apple on the financial market know there is about $400 worth of profit in every iPad Air (#5) fully loaded with memory (cost about $935).  Yeah, in the USA these devices are THAT overpriced. 

How does Apple get away with this? It makes similar profits on iphones and macbooks.

Advertising, that's how.

What's advertising?  PR.  What's PR?  Mathematics.

When you understand what Apple is doing to "get away with it" you will understand what Politicians do to "get away with it" (whatever "it" they've tricked the public into doing lately).  All advertising is trickery -- it's all seduction. 

If you're self-publishing, you have to understand how they do this and decide how you can employ it and still conform to your own sense of ethics.

Look at the tuition to Full Sail University linked above.  That is an expensive education, and only the best and brightest can manage to graduate from such a school. 

Full Sail University is a for-profit university and its graduates work on Oscar Winning pictures.  This school has already produced an army of soldiers taking the field to conquer and control your behavior.  And there are many other schools more specialized in producing high-skilled practitioners of PR. 

Understand this pattern in our real world.  Understand how this pattern developed historically, pivoting especially around WWII. 

Understand that your reader has no clue that this is being done, but she is unconsciously (and happily) dancing to the tune played by PR practitioners (selling everything from hair spray to anti-aging creams, from vitamin supplements to SUVs).

Now, worldbuild the environment of your story, and be sure to include this PR element.

The Gigolo is a PR expert-for-hire, ready to convince everyone at the party that he is your escort, and that you are Somebody because he admires you.  His admiration elevates you.  His job is to make everyone else admire you because of how he admires you.  It's an old artform, and a new mathematics. 

The Gigolo or Lounge Lizard (male or female variety) is the SHOW for this element of human nature that gives rise to PR, while the PR article on Wikipedia is the TELL for the same thing.  BTW "Lot Lizard" is slang for whores who use CB radio to lure truckers to truck stop lots for a cheap quickie. 

If you're building an Alien Romance novel, you have to know (but don't have to let the reader know) what character elements your Alien's Grifter or Gigolo uses to get a handle on a Mark.  What is the Alien's weakness?  Is it Greed and Covetousness?  Or something else? 

Among humans, the use of slang or circumlocutions like "Lot Lizard" is a sure sign that there's repressed Guilt underlying the choices of action, driving motivation.  So give your Aliens some oblique-speak idioms to designate their unsanctioned actions. 

The human strength is how we become immune to PR once we see the mechanism of it working on us. 

What is your Alien's strength? 

Now pit the human and alien lovers-to-be against each other using the Greed trait to create the conflict.  Then do the dialogue exercise demonstrated above using seduction as the subject, not finding a murderer (either one is problem solving).

Maybe your trio in this dialogue is an alien grifter team (as depicted in the TV Series LEVERAGE that I've written about:
http://aliendjinnromances.blogspot.com/2010/02/tv-shows-leverage-and-psych.html

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com

USPTO on Statutory Damages, First Sale Doctrine (digital), and Remixes

Copyright reform is on the government Agenda.

By the way.... authors, have you registered with the Authors' Registry? If not, you may be one of the authors for who the Registry is holding significant funds. Find out more, and download the paperwork to register here: http://www.authorsregistry.org

For more information, email staff@​authorsregistry.org.

This coming week, the United States Patent And Trademark Office will host a "Roundtable" on the topics of Statutory Damages (for individual copyright infringers and for large scale copyright infringers), on the First Sale Doctrine in the digital environment, and on a legal framework for the creation of remixes.

Follow the USPTO on Livestream here: http://new.livestream.com/uspto/roundtable1

What I find most remarkable about this process is the dearth of mid-list authors who are taking an interest at the very time when the government is seeking input from individual content creators who cannot afford the very expensive legal pursuit remedies available to major publishers, movie studios, and recording houses.

Also astounding: SFWA, RWA, AG, NWU, do not appear to be participating. Why do you think that is? Do authors' associations not believe that it is important to have a seat at a table that might make recommendations to lawmakers concerning whether or not "used" ebooks may legally be sold, shared, given away by anyone who acquires an original copy legally?

The First Sale Doctrine currently applies to physical goods (paper books, for instance) which deteriorate in physical condition every time they are used (or read). "Used" reflects the depreciation in value and "life expectancy" of the product. Once a "used" item is sold, the seller relinquishes ownership of it entirely, and is physically unable to retain a copy.

In the case of new ebooks, the content is --strictly speaking-- not sold, it is licensed.

What happens if First Sale Doctrine applies to digital content? Amazon has a patent on selling "used" ebooks. Does that mean that Amazon will corner the market? What happens to authors' royalty-based sales if would-be ebook purchasers have a choice between buying new or used ebooks? Both will be of identical quality. Both will be delivered instantly. Both will be available at the same time. "Used" will be cheaper.... and no royalties will be paid to the authors.

How will authors or their takedown services be able to send Takedown notices to pirate sites when there may be no way to know which copies are "used" and which are illegal copies? (See Marilynn Byerly's post yesterday on this blog.)

EBooks are not a product. They are pure content. If the content becomes the property of the purchaser of one copy --to do with as they please, including "sharing", reselling... how is anyone to know whether a copy that appears where the author has not licensed it to be is there lawfully or not?

sincerely,

Rowena Cherry

Should First Sale Doctrine Apply To Intellectual Property?

Marilynn Byerly has graciously consented to allow me to repost an article she posted on her own "Adventures In Writing" blog in November 2013.

Marilynn's comments are important as the USPTO is about to host a Roundtable on the topic of copyright reform with regard to whether First Sale Doctrine should apply to digital works, and as a group of Berkeley lawyers attempts to start a "grassroots" movement to change (weaken) copyright protections under the law--which I infer is for the benefit of Amazon, Google, libraries, and freetards-- but not for professional authors.

Should eBooks Be Resold Like Used Paper Books?

The Department of Commerce is asking for comments about 
Digital First Sale and the possible changes to copyright law
 that would allow an ebook to be resold.  

Here’s my letter.

The biggest problem with the resale of “used” e-books 
is e-book piracy.  Some think that cheaper books mean less reason to 
pirate books and that’s true to a certain extent, but used e-books also
mean that authors and publishers will no longer be able to prove 
that an online copy has been stolen.

Right now, publishers and authors license their books to specific 
resellers/distributors like Amazon Kindle, BN’s Nook, and Smashwords. 
If a book is available at any other site, the publisher and author know 
instantly that that book is pirated, and they help the authorities take 
these sites down.  

These sites are fairly common, and some look like legitimate 
book-selling sites so the consumer is no wiser that they are buying
 stolen books.  Some of these sites actually sell the books, others 
are scams which steal credit card information and install viruses 
on the victim’s computer.  

If e-books are sold used, the scam sites will be able to fly under 
the legal radar.

Pirate sites will claim that their books are being given away for free 
by legal owners so they can continue their dispersal of illegal copies.  

If e-books are sold used and a site or individual can sell thousands 
of copies  of the same ebook by saying that they are selling one used,
there will be no way  for the author/publisher to prove this.  
This will essentially make book theft a crime that can’t be punished.

Even readers who want to do the right things by buying legally won’t 
be able to tell who is a legitimate reseller and who isn’t.  

Readers looking for bargains will buy illegal books instead of legal 
ones, the profit margin for authors and publishers which is small now 
will plummet to the point that publishing will no longer be profitable
for anyone, and those who make the money will have done nothing
to create books.  

Allowing the sale of used e-books will destroy all value to copyright.

Marilynn Byerly, Author

Thank you, Marilynn Byerly.

My best wishes,

Rowena Cherry

Smart Houses

The June 2014 issue of CONSUMER REPORTS contains an article titled “Run Your Home from Your Phone.” (Unfortunately, their articles aren’t available free online.) Here are some of the operations that can already be performed remotely by cell phone apps:

Monitor burglar alarms. Notify you if your home electrical generator stops working. Sense body heat patterns and turn equipment on and off depending on whether there are people in the room. (I don’t quite get what this one has to do with remote operation by phone.) Let you know when water is overflowing from a pipe or appliance and shut it off. Remotely lock and unlock doors or “change who’s authorized to enter.” Notify you if the smoke alarm or CO detector is triggered and shut down fuel-burning appliances. Tell you if the power to the refrigerator fails. Start the washing machine or dryer and alert you if the dryer vent is clogged. Preheat the oven, set the timer, and check cooking status. Turn lights on and off, as well as set a vacation schedule for lights and climate controls.

The article cautions that potential hackers might access information such as the locking and unlocking history of the doors or the fact that a smart thermostat is in vacation mode. It also rightly points out that switching on an oven when you aren’t home could present a fire hazard. (More so than starting the oven and then going out for a while, though?) The writers also mention a device that they don’t recommend and I can’t imagine why anybody would bother with—a smart toilet priced at over $5,000. Unless you’re severely disabled, do you really want a commode to open automatically at your approach, play music(!!), flush automatically, and clean itself? Okay, maybe the last feature would be handy. But I don’t even like public restroom facilities with hands-free flushing, which have a creepy habit of activating when one doesn’t want them to. And, says the article, the system can easily be hacked.

I doubt I would embrace any of these functions, even if I had a smart phone (when we last upgraded our account and the rest of the family got smart phones, I insisted on keeping my dumb one) and even if the apps and their associated systems became super cheap. I already shudder at the thought of storing one’s bank account password on a gadget so vulnerable to loss or theft, much less the unlocking code for one’s house. I can see the appeal of the convenience, however.

Maybe today’s children, as adults, will be living in totally computerized homes like the one in Ray Bradbury’s classic story “There Will Come Soft Rains.” Personally, I’d love to see a sapient, talking house like “Sarah” in the TV series EUREKA. “She” was one of my favorite secondary characters. I especially enjoyed the plot thread of her falling in love with the robotic deputy sheriff, Andy.

Margaret L. Carter

Carter's Crypt

Index to Marketing Fiction In A Changing World by Jacqueline Lichtenberg

Index to Marketing Fiction In A Changing World

by 

Jacqueline Lichtenberg

It isn't enough to just write a great story, nor even to write a story that precisely fits what publishers want. 

Today's changing world requires writers to do much more than write. 

Some manage this problem by marrying or partnering up with someone with the requisite skills, and some hire an agent.  Some get lucky and connect with the right editor.

Everyone else has to pay attention to Marketing, Markets, Publishing, video, advertising, PR, and branding -- all kinds of things that really compete with creative time. 

Self-publishing is yet another whole set of skills that adds in book design, formatting, layout, cost-effective use of various online outlets, accounting, and a myriad secretarial skills. 

We have not yet covered all these requisites in this blog series, even though I've been touching on this subject since 2009.  Here is what we have so far in this series, with the newest at the top.

My series on Marketing Fiction In A Changing World:

Part 27 -
The Half Hour Drama Is Back
http://aliendjinnromances.blogspot.com/2017/08/marketing-fiction-in-changing-world.html
Part 26 - 

Must You Compromise Your Art To Sell Big? 

http://aliendjinnromances.blogspot.com/2017/06/marketing-fiction-in-changing-world.html

Part 25 - Understanding the Shifting Fiction Market
http://aliendjinnromances.blogspot.com/2017/05/marketing-fiction-in-changing-world.html

Part 24- Writing About The Future And For The Future
http://aliendjinnromances.blogspot.com/2017/02/marketing-fiction-in-changing-world.html

Part 23 - Mastering The Narrative Line
http://aliendjinnromances.blogspot.com/2016/10/marketing-fiction-in-changing-world_31.html

Part 22 - Making A Profit At Writing In A Capitalist World
http://aliendjinnromances.blogspot.com/2016/10/marketing-fiction-in-changing-world_11.html

Part 21 - Crafting Book Links To Track Via Google
http://aliendjinnromances.blogspot.com/2016/10/marketing-fiction-in-changing-world.html

http://aliendjinnromances.blogspot.com/2016/07/marketing-fiction-in-changing-world_19.html  Part

20. Guest Post by Miriam Pia

http://aliendjinnromances.blogspot.com/2016/07/marketing-fiction-in-changing-world.html Part 19, Guest Post by Deb Wunder on non-fiction writing

http://aliendjinnromances.blogspot.com/2016/05/marketing-fiction-in-changing-world.html Part 18 - Amazon makes some bad marketing decisions

http://aliendjinnromances.blogspot.com/2016/01/marketing-fiction-in-changing-world.html Part 17 - Fiction Writing still pays less than minimum wage, considering the hours spent. Make your living at non-fiction. See where the opportunities lurk.

http://aliendjinnromances.blogspot.com/2015/11/marketing-fiction-in-changing-world_24.html Part 16 about which is more science fiction, Star Trek or Star Wars? A question via Quora.com

http://aliendjinnromances.blogspot.com/2015/11/marketing-fiction-in-changing-world.html Part 15 - Guest Post by Kirok of L'Stok and discussion of new series by Jean Johnson
http://aliendjinnromances.blogspot.com/2015/09/marketing-fiction-in-changing-world.html Part 14 - posting on September 1, 2015

http://aliendjinnromances.blogspot.com/2015/05/marketing-fiction-in-changing-world.html is Part 13 in this series.

http://aliendjinnromances.blogspot.com/2015/02/marketing-fiction-in-changing-world.html is Part 12

http://aliendjinnromances.blogspot.com/2015/02/marketing-fiction-in-changing-world.html  is Part 11 in this series.

http://aliendjinnromances.blogspot.com/2014/11/marketing-fiction-in-changing-world.html  -- this is Part 10

http://aliendjinnromances.blogspot.com/2014/07/marketing-fiction-in-changing-world.html

http://aliendjinnromances.blogspot.com/2014/03/marketing-fiction-in-changing-world_18.html


http://aliendjinnromances.blogspot.com/2014/03/marketing-fiction-in-changing-world_11.html

http://aliendjinnromances.blogspot.com/2014/03/marketing-fiction-in-changing-world.html

http://aliendjinnromances.blogspot.com/2014/02/marketing-fiction-in-changing-world_25.html

http://aliendjinnromances.blogspot.com/2014/02/marketing-fiction-in-changing-world_18.html

http://aliendjinnromances.blogspot.com/2014/02/marketing-fiction-in-changing-world.html

http://aliendjinnromances.blogspot.com/2012/03/marketing-fiction-in-changing-world.html

http://aliendjinnromances.blogspot.com/2009/05/marketing-fiction-in-changing-world.html

Jacqueline Lichtenberg
http://jacquelinelichtenberg.com