Talking Trademarks

Time is short for those who might like to sign up for a free Trademark Basics Boot Camp webinar run by the USPTO. The deadline to register is February 22nd (Monday!).

https://www.uspto.gov/about-us/events/trademark-basics-boot-camp-module-4-application-filing-walk-through

The event is on Tuesday February 23rd from 2pm to 3pm Eastern Time.

Click the link for more information, please.

 

I believe it is expensive to apply for a trademark and be denied, so before you apply, for instance, to trademark a catchy phrase you should do some research, and perhaps even some soul searching. Does that phrase uniquely describe your book series, your brand as an author, your range of products and their source? 

 

Writing for the Baker & Hostetler  blog that focuses on IP Intelligence (as opposed to the other nine or ten blogs that this prestigious law firm owns),  Robert Horowitz details several tales of trademark application woe and offers some very wise advice to would-be trademark owners and to those advising them.

https://www.ipintelligencereport.com/2021/02/16/considering-a-common-phrase-as-a-trademark-dont-expect-it-to-be-registrable/#page=1

 

For those seeking advice or representation, the World Trademark Review conducted a series of interviews with leading TM attorneys.  Here are three links:

https://www.worldtrademarkreview.com/brand-management/mark-hiddleston

https://www.worldtrademarkreview.com/brand-management/anna-olsen

https://www.worldtrademarkreview.com/law-firms/lara-kayode

 

Note also the informative right-margin sidebar with topical, trademark-related Tweets!

 

Question: What do Sexual Performance, Wind Power, and Trademarks have in common? 

Answer: "Use it or lose it!"

 

All the best,

Rowena Cherry 

SPACE SNARK™ http://www.spacesnark.com/  http://www.rowenacherry.com

Free Webinar On Monday July 27th "Sell Truckloads Of Books"

I've subscribed to Penny Sansevieri's free and immensely helpful newsletter for at least three years, and often follow the advice. I've also interviewed Penny on my Crazy Tuesday radio show, and can vouch for her generosity with her expert marketing advice for authors.

Now, Joel Friedlander and Penny Sansevieri want to help you to improve your discoverability on Amazon and they assure you this is the best next step to finding more readers!

Their webinar will be taking place on Monday, July 27 at 1:00pm PST.

Log-in information is going out the morning of the webinar - but you can register this weekend!

Join by visiting: http://bit.ly/TruckloadWebinarsignup

Permission granted to share. Penny says, "Please forward this email to your friends and colleagues, because you won't see the same strategies used by anyone else in the business - and there's a reason our clients get better results!"

The webinar will be hosted on GoToWebinar, which will take just a few minutes to launch on your computer, tablet or mobile, so we recommend you start the log-in process at least 5 minutes early so you're not rushed. You can get a heads up on the (super simple) process by visiting GoToWebinar in advance.

Good luck!

Rowena Cherry