If you have a trademark, you can prohibit your competitors from buying it as a keyword.
For advertsing law firm Cowan Liebowitz & Latman PC, legal blogger Allison R. Furnari discusses a Second Circuit ruling that you can legally prohibit a competitor from using your business name as a keyword for online advertising.
https://www.cll.com/newsroom-news-173059
Does this mean that if an author trademarks her pen name, she can prevent Amazon or other search engines from selling her pen name as a keyword? I wonder what the implications would be for the auction of "Buy Buttons" on Amazon.
What a can of worms that would be!
Legal Zoom has some helpful counsel by Jane Haskins Esquire on trademarking ones name.
https://www.legalzoom.com/articles/should-i-trademark-my-name
It's an entertaining and useful four-minute read.
All the best,
Rowena Cherry
SPACE SNARK™ http://www.spacesnark.com/
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