Last time, I discussed courtesy and punctuation. Today, I should like to discuss courtesy, enunciation, and also efficient subject lines.
Let's start with four words, two advertisements, both obviously misheard by me but is that my fault? I probably bang on too much about advertisements, but why on earth do businesses choose voice talent that cannot speak clearly to promote their products and their trademarks?
Who do you think might be "modern bowel"? They produce fabric products, such as jeans and T shirts. I've nothing bad to say about them, apart from their spokesperson's diction.
Racing driver, raconteur and sports commentator David Hobbs (born in Leamington Spa, so I feel something in common with him) used to describe rather inconsiderate racing driver behaviour on the track as "arseholing". At least, he did so once during a Keynote dinner speech at the Amelia Island concours d' elegance at which he was honored, and I was in the audience.
But who tells others "But hole on"? No one that I know of, but you might follow my stream of consciousness. I misheard "But hold on", but someone (not David) dropped their d's.
In order to avoid offending a bot, I edited two heard words into three, dropping one of two "t's" if you get my drift.
As for subject lines in emails, in these days of scam upon scam, good internet hygiene is more important than ever. Legitimate invoices may go unread if the subject line is not specific. "Your Account", "Renewal", "Invoice", a random stream of numbers, "Your Order", etc are popular with malicious actors.
Unless one is certain that the recipient is expecting an invoice and will recognize ones email address, it is well worth a couple of additional seconds to type an explicit subject line.
I think I warned recently that even an "Unsubscribe" text link at the bottom of an email is not necessarily safe to click.
All the best,
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