Upon my word! Ten years --thank goodness-- after I was traditionally published with a concept of "rut rage" in my futuristic romance series, Star Trek introduced Pon Farr, which sounds a little bit similar but not the same because "mate or die" heroic motivation did not occur to me.
I did not watch Amok Time, but I used to believe that amok refers to rogue elephants' bad-tempered mating rage. (Now, I know better.... or at least, differently.)
Do you ever wonder how Pharma companies decide on names for their products? We all know of a car company that named a car model "Doesn't Go" and was widely ridiculed.
What about a drug for a serious mental condition that is named after an uncontrollable (sexual) inflammation affecting humorless aliens (Pon) and Russian organized thieves who reject authority (Vory)?
I would not have thought to have a go at this product's name, if not for the fact that their advert (see text link for Pharma) got my goat grammatically speaking, because the voice-over talent creates a word that never was, and never should be.
"Relapsing" is the written word. "Re-elapsing" is what the voice talent clearly says.
If AI is trained by everything published, AI is going to absorb this abomination and validate it. It's not the same thing as a politician who confuses "perpetrate" and "perpetuate" during an unscripted interview.
https://www.grammarly.com/commonly-confused-words/perpetrate-vs-perpetuate
There are some Pon Farr stimulated behaviors that might be perpetrated, but would most likely be physically impossible to continue perpetually (without taking a break every four hours).
Even lions, which can mate up to 100 times a day, only do so every ten minutes... source "internet searches"... which would count as "continual" but not "continuous".
Which leads me to recommend this Grammarly guide to commonly confused words: https://www.grammarly.com/commonly-confused-words
All the best,
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