One really should not exploit someone's name for the joy of word play. But, I just did, so I apologize.
It's four months until the Holiday Season, so it is high time for those-with-books-to-promote to develop a promotional countdown.
There is a name for what I did there, a compound noun. One of the many things that I love about the German language are their compound nouns.
Legal blogger Jan Buza of the international law firm Trama (which I am pretty sure I have never quoted before) has penned a very good article explaining the top five strategies for a successful product launch on Amazon.
https://www.tramatm.com/blog/category/ecommerce/5-top-strategies-for-a-winning-amazon-product-launch
Normally, I'd summarize some of it, but an obviously late-breeding mosquito kissed me on the back of my left hand, and now my whole hand, fingers included, is swollen up like an old fashioned boxing glove and it is hard to write.
The explanation took longer than a precis!
Please follow the link. Most of his five strategies have sub-categories with excellent advice on executing the strategy. I will just quote Jan Buza's takeaway.
"Winning Amazon product launch requires a combination of thorough market research, strategic product listing optimization, pre-launch promotion, effective advertising, and trademark protection. By following these top strategies and utilizing the benefits of Amazon's Brand Registry program, you can increase your product's visibility, credibility, and long-term success on the platform. Remember that continuous monitoring and optimization are key to sustaining your product's performance in the ever-evolving Amazon marketplace. Good luck with your product launch journey!"
On the IP Brief blog, lawyer William J. Hurles, of Dickinson Wright has published a comprehensive and useful guide to help sellers navigate intellectual property law on Amazon.
A Seller’s Guide to Navigating Intellectual Property Law on Amazon
Here is a small tease."The key for Amazon sellers to avoid copyright infringement issues is to utilize only original content with all aspects of their products. A common pitfall for Amazon sellers is copying and pasting content from other websites or products (e.g., pictures or descriptions) for use on their own materials. This should be avoided at all costs, as it can lead to product takedowns and expensive copyright infringement lawsuits."
Finally for today, Nick Usborne suggests the five most important words to use on your web site. The words are: Free, Sign Up, Buy, Now, Thank you. Of course, the point of looking up the book and reading the excerpt is to know the secrets of what to do with those words.
The article can be found in the book, Mastering the World of Marketing, by SelfGrowth.com's Founder David Riklan and Eric Taylor. https://www.amazon.com/Mastering-World-Marketing-Ultimate-Training/dp/0470888415
I think it would be fair use to share part of one example (from an email that David Riklan sent out to his subscribers):
"Now is good. "Later" is death. If someone digs deep enough into your site to find the product or service they want, and then just makes a mental note to come back again some time, you've lost her.
The Web is an easy-come and easy-go environment. If you can't get people to act immediately, forget it.
So ask people to do things NOW:
• Sign up NOW
• Buy NOW
• Tell a friend NOWGo further still with some incentives:...."
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