Sunday, June 30, 2019

Info Buzz

Information is addictive, even when it is not particularly useful. Owners of brains seek it (information) as voraciously as a predator seeking prey.

This is good to know for writers. The review-writing reader is to the writer what the jury is to the jury consultant.

This week, psychologist and legal blogger for Holland & Hart LLP's The Persuasive Litigator blog, Dr. Ken Broda-Bahm explains how to feed a juror's passion for information, sustain their interest with the anticipation of more... and also, how to cope with the problem of hindsight.

 https://www.persuasivelitigator.com/2019/06/tap-into-your-jurors-reward-system.html#page=1

or
https://www.lexology.com/library/detail.aspx?g=c5ec6365-5f00-4d51-83bf-83b1820817f7&utm_source=Lexology+Daily+Newsfeed&utm_medium=HTML+email+-+Body+-+General+section&utm_campaign=Lexology+subscriber+daily+feed&utm_content=Lexology+Daily+Newsfeed+2019-06-28&utm_term=

and also
https://www.persuasivelitigator.com/2019/06/dont-just-warn-about-hindsight.html

Some of the English-reading world's most popular authors sprinkle their yarns with glittering gobs of uncommon knowledge, and it is--at least for some--equally fascinating whether it is open kimono on the secret world of an American military analyst, or a small town Southern lawyer, or behind the scenes in big business, or the life of an Israeli assassin who restores Catholic works of art between wet work jobs..

Perhaps the research into "brain treats" that The Persuasive Litigator discusses is also applicable to crafting a page turner, and what he has to say about hindsight might be useful to an author who aims to appeal to the Monday morning quarterback in the reader who has read the book, devoured the information, and is about to review.. or not.

All the best,

Rowena Cherry 

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